ArchiveSeptember, 2021

Huskies’ Smurfit Kappa ad in line for Effies UK

In the Company of Huskies has been shortlisted in the Effie Awards UK for their work with Smurfit Kappa with their entry, ‘Boxing our way from the storeroom to the boardroom’. Eschewing the traditional narrative of price and efficiency, the campaign positioned paper packaging as a growth driver, a sustainable solution and a strategic imperative. […]

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Boys+Girls wins 21 gongs at ICAD

Boys+Girls was awarded 21 bells at the ICAD Awards for 2020 and 2021 which took place at a real life ceremony at Merrion Cricket Club last night.  The Portobello creative agency won awards for work done for clients such as Skoda, Three Ireland, Three UK, Choose Radio and Swim Ireland. They won 21 bells in […]

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Irish Times goes outdoor with bold new angle

The Irish Times has launched a new brand campaign developed in collaboration with agency partners OwensDDB, Omnicom’s PHD and Behaviour & Attitudes (B&A). The campaign sees the brand move to an ‘always on’ approach with a message across out on home, digital and daily advertising on radio and digital audio channels, including Spotify and Acast. […]

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An Post rolls out sustainable message in ads

An Post have launched the ‘Living Leaves a Mark’ campaign emphasising their role in driving sustainable change across Ireland. The campaign, created by Folk Wunderman Thompson, highlights the steps An Post has taken in sustainability. It is a reminder of the consequences of people’s collective actions and the role we can play to create a […]

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Three takes centre stage role at Olympia Theatre

Three Ireland has signed a deal to become name sponsor of one of Dublin music, arts and entertainment venue the Olympia Theatre. The sponsorship will run over an initial eight-year period and see the venue renamed to 3Olympia Theatre. Details of the investment were not disclosed by either party. Three is already a seasoned sponsor […]

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Brown to chair Irish Writers Centre

PR and media training doyenne Breda Brown has been appointed to chair the Irish Writers Centre (IWC) board of directors. Now in its 30th year, the centre supports, promotes and informs writers at all stages of their development, through membership, training, information, mentoring, networking opportunities, creative writing courses and events. Brown co-founded Unique Media with […]

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Garrihy fronts Bord Bia white fish push

Bord Bia has teamed up with actress and TV host Aoibhín Garrihy to launch a new campaign to encourage consumers to buy and eat more locally caught Irish whitefish. Although the whitefish market faced major hurdles with the pandemic, the Irish market was a lifeline for fishermen and producers as retail sales benefited from increased […]

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All-Ireland final most watched show

The All-Ireland football final between Mayo and Tyrone on RTÉ2’s Saturday Game Live attracted an average of 940,400 viewers with three in four TV viewers watching the action from Croke Park, making it the most watched TV show so far this year. By the end of the game, viewing peaked at 1,064,800. There were also […]

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Samsung turns to DOOH for new watch

Samsung is using out of home to launch its Galaxy Watch4 series in Ireland. The tech giant has engaged PML Group’s Liveposter platform to integrate Google distance data into a DOOH campaign to create dynamic content and scheduling across multiple formats, including digital Golden Squares, digital bridges, Digipoles, DX screens, mall dPods and Adshel Live. […]

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C&C’s Budweiser goes with sustainable push

C&C Group’s Bulmers Ireland has launched Budweiser Renew 100, a new sustainability initiative to help support Irish pubs in making the switch to renewable energy. Over the coming months, solar panels will be installed in 100 pubs, providing 100 per cent renewable electricity. Fronting the new campaign is former Kerry footballer and designer Paul Galvin. […]

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Business Post acquires Red C Research

The Business Post group, controlled by Irish businessman and sailor Enda O’Coineen, has acquired research agency Red C for a sum estimated at around €7 million. The deal includes both the agency’s Irish and UK operation. Co-founded in 2003 by former Lansdowne executives Richard Colwell and Sinéad Mooney, the firm also operates overseas. In a […]

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BrandShout poll calls it for Vodafone

Recent Vodafone ad campaigns created by Folk Wunderman Thompson have helped push the brand to the top of the Ipsos MRBI Omnipoll telesurvey for August. The survey, which is conducted for Marketing.ie, is based on interviews with a new national panel of 1,000 adults in Ireland every fortnight. Vodafone moved up from second place to […]

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Havas creates ads for Heineken stout

Dutch brewer Heineken hired Havas to launch its new Island’s Edge campaign using the slogan ‘Unexpectedly Refreshing’. The TV ad profiles people at Ireland’s urban edges, depicting where bold new ideas are born and brings to life the Irish entrepreneurial spirit, where city progress meets the force of the sea and where the familiar evolves […]

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