ArchiveSeptember, 2023

Nation’s high hopes for Boys in Green

Over half of Irish people believe Ireland can win the Rugby World Cup (RWC) and 38 per cent of the country’s adults are watching most of the matches, the latest Dentsu Pulse survey of 1,000 interviewees indicates. The research showed that 56 per cent believe Ireland can win the competition in France. Of the viewers, […]

Online retailer Very is working with pop-artist and fashion designer Audrey Hamilton in a campaign to support Breast Cancer Ireland and the upcoming Very Pink Run in the lead up to Breast Cancer Awareness month in October. The initiative is part of a six-figure, three-year brand partnership between the two parties. The art installation showcases […]

A thought-provoking out of home campaign is currently doing the rounds in Dublin aimed at drawing people’s attention to Durex’s Sensations condom. The billboards deliberately don’t fit within the site frame to let people know that they could be using ill-fitting condoms. The campaign, rolled out by Headcase Marketing and Zenith, show giant condom wrappers […]

Laya healthcare has unveiled its latest endeavour, Driven, a multi-platform campaign featuring a five-part video series in conversation with brand ambassador Johnny Sexton that delves into the self-belief of some of Ireland’s top sports stars. Created by Legacy Communications and produced by Motherland, the series provides an insight into what motivates Sexton, and shares some […]

Mater Private Network (MPN) has launched a new campaign highlighting the life benefits of its cardiology care. Created by The Brill Building, the campaign marks MPN’s advertising debut. The cardiac care in MPN’s Dublin and Cork hospitals is considered among the best in the country. Offering a complete range of heart and vein-related services, they […]

BBDO’s strategic planning director Adriano Eliezer explains how gaming has revolutionised Ireland’s entertainment landscape and why it’s time marketing leaders joined the party Gaming is in the mainstream. So why isn’t it in our marketing plans? Ten months ago, the Dáil passed new tax incentives to make Ireland more attractive to videogame studios and developers. […]

A survey of Ireland’s marketing professionals by WPP group media planning agency EssenceMediacom has found that the main issues facing the sector are staff burnout, recruitment, working from home and measuring the impact of social media. As many as six in ten of the Irish marketers interviewed found the pace of work relentless, while 58 […]

Allianz Insurance has launched Rebuild Better as support for its home insurance customers with buildings cover to rebuild more sustainably when repairing damage to their homes. Said to be the first of its kind in the Irish market, the initiative aims to help customers to invest in eco-friendly upgrades. Customers with eligible policies can get […]

Ireland’s marketers are reminded that the cut-off date for submissions for this year’s Marketer of the Year (MotY) award is 5pm on Thursday, September 21st. The judges will be looking for Irish marketers who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants should have a track record of […]

RTÉ Media Sales has announced that Permanent TSB has replaced Renault as sponsor of The Late Late Show on RTÉ One for the next two seasons. The financial details of the new deal were not disclosed. The contract comprises 730 credited stings for each of the two seasons. Comedian and broadcaster Pat Kielty will host the chat show in […]

Canterbury has signed a four-year extension with the Irish Rugby Football Union (IRFU) as the kit provider to the Ireland rugby teams until the end of the 2028 season. The new deal includes men’s, women’s, underage and Sevens squads. The first contract ran from 2000 to 2009. The current deal, running from 2014, has delivered […]

Travel and tourism publication TravelExtra has been acquired from Business Exhibitions by travel journalist Eoghan Corry for an undisclosed sum. TravelExtra was founded in 1995 by Gerry O’Hare, former travel correspondent of the Irish Press, and Tony Barry, former travel editor of the Evening Herald, with the assistance of Anne Cadwallader and PR man John […]

Peter Field, renowned for his work on advertising effectiveness, will present the latest findings on how advertising works at a breakfast event hosted by Radiocentre Ireland. The presentation will look at best practice in brand building and it will be the first time that some new data has been updated and published. Peter Field is […]