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Huawei extends its support for Cuala

Reigning Dublin senior hurling champions Cuala GAA have scored a new sponsorship deal with Huawei Ireland, with the world ICT giant company extending its partnership for 2021. For a fifth year in a row, Huawei will back Cuala senior hurlers as its primary sponsor as the Dalkey-based club seeks to win its third championship in a […]

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Newstalk’s Off the Ball to broadcast Lions Tour

Newstalk will broadcast live the British & Irish Lions test series for the first time from South Africa this summer following OTB Sports securing FM radio rights to broadcast the matches, starting with the pre-tour clash of the Lions clash with Japan at Murrayfield this weekend. Vodafone will sponsor the tour’s previews, post-match analysis and […]

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Vodafone to kick off rugby tournament on Virgin

Vodafone kicks off its second year sponsorship of the Guinness Six Nations on Virgin Media Television (VMTV) with games starting on Saturday, February 6. The sponsorship deal, brokered by Carat, will see Vodafone take a frontline position with rugby themed stings and branded promos. The deal also includes digital sponsorship across Virgin Media Player. Gerry […]

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Laya extends support for Irish club rugby

Laya Healthcare has announced an increase in its support of Irish club rugby, becoming the official health and wellbeing partner of both Munster Rugby and Connacht Rugby, adding to their existing tie-up with Leinster Rugby. Both new deals will run for an initial three-year period. Laya will release a content series highlighting the clubs’ heritage. […]

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Study shows growing interest in women’s sport

With next year’s sporting calendar set to be a busy time Irish women’s sport including the Tokyo Games and a possible World Cup for the Irish women’s rugby team, 74 per cent of Irish adults have some interest in women’s sport, a new study conducted by Onside sponsorship consultants and sports marketing agency Line Up […]

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Onside says sponsors accept fall in spectators

As sports events including the Guinness 6 Nations and GAA Championships shape up for a return to play next month, almost half – 46 per cent – of the Irish sports industry believe major sports events will proceed with reduced capacity of up to a quarter of attendees across the remainder of the year, a […]

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Vodafone backs Lions 2021 tour

Vodafone will sponsor next year’s British & Irish Lions tour of South Africa to the tune of around €5.5 million when it kicks off with a game against the DHL Stormers in Cape Town in early July. Vodafone’s logo will appear on the front of the Lions’ team shirt and the company will provide communications […]

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Flogas fuels interest in scratch series

Flogas has announced the extension of its sponsorship of the inaugural Irish Scratch Series.  Over 350 elite amateurs and golfing pros took part in the tournament, designed to give players their first taste of competition following the Covid-19 lockdown. It is a unique golf tournament in that it allows male and female golfers to compete […]

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Kellogg gets GAA Cúl Camps up and running

Former Donegal GAA star and TG4 Cúl Camps TV show coach, Kevin Cassidy was on hand, with his children Aoife, Nia and Fionn, to launch the Kellogg’s GAA Cúl Camps on-pack competition. Kellogg, now in its ninth year sponsoring the Kellogg’s GAA Cúl Camps, has launched the on-pack promotion for clubs across the country with […]

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Small number of sponsors plan to end deals

Only seven per cent of Irish sport sponsors would consider dropping out of current deals due to Covid-19 impacts, even though one in four rights holders fear losing a partner as a result of the pandemic, a report by the Onside sponsorship agency indicates. Lives streaming is increasingly seen as a opportunity for 60 per […]

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Aviva marks a decade as stadium sponsor

Insurance company Aviva is marking the 10-year anniversary of the official opening of the Aviva Stadium on Lansdowne Road. Since its rebuild, the 51,700-seater stadium has played host to 7.2 million fans at rugby, football, concerts, community and cultural events. Since 2010, the stadium has hosted 88 rugby matches, 90 football matches and 14 concerts. […]

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Energia AIL awards to be streamed live

With the Covid-19 lockdown, the 2019/20 Energia All Ireland League season ended in March. The season may not have been completed but the players, clubs, volunteers and fans aim to celebrate what was an exciting few months of domestic rugby. For the first time in history, this year’s annual Energia All Ireland League Rugby Awards […]

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Boots in new meds tie-up with FAI

Recognising that social isolation poses challenges for people and that a little bit of kindness can go a long way, Boots Ireland is working with the Football Association of Ireland (FAI) to have medicines delivered to vulnerable patients all over the country. Boots and the FAI currently have a three-year sponsorship with the Republic of […]

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