Sport sponsorship RSS feed for this section

123.ie in three-year run with Athletics Ireland

Irish insurer 123.ie has signed up as the official partner to Athletics Ireland in a “six-figure deal” supported by marketing and promotional spend. The deal will see the ‘Give better a try’ insurance company invest in a sport that is riding the crest of a wave following a host of outstanding performances both domestically and […]

Read more

Amgen again sponsors Cuala

Amgen has signed a new deal renewing its sponsorship of Cuala GAA for the 2023 and 2024 seasons. The biotech company will support Cuala’s adult football and camogie teams for 2022 and sponsor the adult hurling team from January 2023. Amgen’s ties with the Dalkey-headquartered GAA club also extends to education and employment incentives. Amgen […]

Read more

Core targets partner for Tallaght Stadium

Core Sponsorship is working with South Dublin County Council (SDCC) in a tender process for the naming rights to Tallaght Stadium, the home of Shamrock Rovers Football Club. The naming rights deal is due to run for six years and the name Tallaght will remain part of the venue’s title. Owner SDCC is investing €11.5 […]

Read more

Core hired to find Triathlon Ireland sponsor

Triathlon Ireland has commissioned Core Sponsorship to help secure a new title partner from next year. The body governs the sport of triathlon (swim-bike-run) and paratriathlon throughout the island of Ireland. With more than 18,000 active members and around 200 events annually, Ireland has the fifth highest participation rate for triathlon in the world. Triathlon Ireland […]

Read more

Lowry signs up as Jameson ambassador

Golfer Shane Lowry has agreed a deal with the French international drinks company Pernod Ricard to act as their brand ambassador for Jameson in a three-year deal, the value of which was not revealed. Global marketing director at Irish Distillers Pernod Ricard (IDPR) Brendan Buckley said that some people might say this could be the […]

Read more

TG4 extends support for ladies’ football

TG4 has agreed a five-year extension of their sponsorship of the All-Ireland Ladies Football county championships, with the new deal with the Ladies Gaelic Football Association (LGFA) set to last until the end of the 2027 season. No details of the value of the deal were disclosed, which will see the partners work together to […]

Read more

Beko & Leinster GAA launch club champion

Beko and Leinster GAA have launched the 2022 Beko Club Champion, an initiative open to all clubs in the province. People are asked to nominate a club or a club member to be in with a chance of winning €1,000 worth of gear. The 2022 Beko Club Champion aims to reward and celebrate local GAA […]

Read more

Kellogg on a new high as Skyline sponsor

Kellogg has signed up as the title sponsor of the Skyline Tour tourist attraction at Croke Park. Renamed the Kellogg’s Skyline, the news follows a ten-year partnership between the multinational food cereal and snack brand and the GAA through their annual summer camps, Kellogg’s GAA Cúl Camps, which has seen over 1.5 million youngsters take […]

Read more

Life Style Sports strikes deal with Katie McCabe

Sports retail chain Life Style Sports has signed up footballer Katie McCabe as a brand ambassador. McCabe, 26, captains the Republic of Ireland women’s national team and plays her club football with North London club Arsenal Ladies. She holds the record as the national squad’s youngest captain and has played a key role in pay […]

Read more

Core works with Sky on women’s football

Following Sky’s deal last September in signing up as the first ever standalone primary partner of the Irish women’s national football team, Core has been officially appointed as the agency of record for the sponsorship. In a statement, it was said that what notched the deal for Core was centred around “a powerful insight that […]

Read more

KPMG extends Leona Maguire deal

KPMG is extending its sponsorship of Irish professional golfer Leona Maguire for another four years. It was one of the first commercial deals signed by the Cavan golfer when she turned pro in 2018. KPMG also sponsors the Irish Kids Golf Tour as part of its grassroots to high performance investment in Irish golf. The […]

Read more

Bulmers to lead shows at HRI races

Horse Racing Ireland (HRI) racecourses has announced C&C’s cider brand Bulmers as its official entertainment partner for the next three years. The two parties will work together to grow interest and appeal in Irish horse racing and enhance the racegoer experience with new entertainment including music and comedy across some high-profile race festivals. The Bulmers […]

Read more

Irish Life to sponsor Dublin Marathon

Irish Life is to become the title sponsor of the Dublin Marathon and race series in a three-year deal for an undisclosed sum. The two previous race sponsors were SSE Airtricity and, more recently, KBC Bank. Now in its 43rd year, up to 45,000 of runners of all abilities from elite through to joggers sign-up […]

Read more

Privacy Policy | Cookies Policy