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Britvic makes more of MiWadi squash

Britvic, which produces MiWadi, Ireland’s number one squash brand for over 90 years, has launched a €1 million marketing campaign to support a new look for its portfolio as well as the reformulation of its MiWadi 0% Sugar range, which is now fortified with vitamins B and D. Irish consumers are now invited to ‘Liven […]

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Vigo and Meaghers offer free scripts

Newly-launched health cover provider Vigo Health has partnered with Meaghers Pharmacy Group to offer free nationwide prescription delivery to its customers. The deal provides Vigo customers with access to over 30 everyday health services under one plan for just one price, on one digital platform and costing less than €10 a week on a monthly […]

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MII’s new plan to target boardrooms

The Marketing Institute (MII), the professional body for Ireland’s marketing practitioners, has unveiled a new corporate strategy aimed at driving economic growth, helping business leaders achieve better business performance and positioning Ireland as a global hub for marketing expertise through a partnership with Berkeley Global, University of California. The Global Marketing Leadership Programme will be […]

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Heineken rolls out €10m pub re-opening scheme

Ahead of almost 3,500 pubs and bars re-opening around the country next Monday, Heineken Ireland is deploying its own green army to help the hospitality sector with a €10 million support programme. The Fresh Beginnings initiative will see Heineken employees receive money to spend in pubs supporting footfall and cashflow for bar owners and staff. […]

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Fáilte Ireland launches €4m staycation campaign

Fáilte Ireland has launched a new €4 million domestic marketing campaign as the country’s tourism sector prepares to reopen. The ‘Keep Discovering’ campaign created by Accenture Interactive’s Rothco aims to drive domestic holidays for the remainder of the year and help to reboot and rebuild tourism activity, particularly during the summer months. The campaign runs […]

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SuperValu named top marketing team at AIMs

Musgrave’s SuperValu was voted marketing team of the year at the Marketing Institute’s All Ireland Marketing Awards, aka the AIMs. The awards salute marketing achievements across 19 categories. The SuperValu team, which was led by Shane Lynch, were also honoured with a second prize, taking home the client agency collaboration award with TBWA. SSE Airtricity […]

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Fáilte Ireland boss for Marketing Society talk

Paul Kelly, chief executive, Fáilte Ireland, will be the guest speaker as part of a lunch time presentation hosted by the Marketing Society next month. An experienced marketer from his days working at Diageo, Aviva and UCD Smurfit Graduate Business School, Kelly will speak about the unprecedented challenges facing the tourism sector in Ireland. The […]

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Top marketer Michael O’Rourke remembered

In a year when marketing has lost of some of its greats, it was with deep sadness that we heard of Michael O’Rourke’s death on May 7. A true gentleman, Michael was unusual in many ways. He was an accountant who became a marketer. He was a company man who became an entrepreneur. He was […]

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Bord Bia appoints Connaughton for future talent

Ireland’s food, drink and horticulture marketing agency Bord Bia has appointed Karen Connaughton as its new industry talent manager with responsibility for its academy which aims to identify and develop future executive talent for the industry. Connaughton returns to Ireland from Bord Bia in the UK, where she has worked for the past five years. […]

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Orchard Thieves steals a lead with AR idea

Heineken’s Orchard Thieves Cider is rolling out an augmented reality (AR) experience that makes their iconic fox logo scannable anywhere in the world from any phone. Wherever it is found – whether on a can or pint glass,  stencilled on walls around the city, or on TV – the fox becomes a ticket for rewards. […]

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Fulfil sees sale of its 120 millionth bar

The owners of the Fulfil protein bar claim that this month will mark the sale of its 120 millionth bar, five years after the brand’s first launch of confectionery ‘bars with benefit’ in Ireland. To celebrate the milestone, a new Fulfil ‘out of this world’ chocolate caramel bar has been rolled out in shops nationwide […]

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Coke Zero leads new look design

Coca-Cola has a new design system which brings its flagship brand, Coke Zero Sugar and Diet Coke together in a single brand which launched worldwide in 2016. The simplified design removes elements such as the red disc, to create consistent trademarks. The Coca-Cola logo moves to the top of the label and colours symbolise the […]

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Kerrygold goes with two new brand extensions

Ornua, the co-op owner of Kerrygold, Ireland’s only €1 billion food brand, has launched two new products in Ireland in a bid to grow its market share and strengthen in the spreads and margarine category. Kerrygold Spreadable targets consumers looking for a spreadable butter straight from the fridge, while Kerrygold Unsalted Irish Butter is targeted […]

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