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Heineken scoops drinks first responsibility mark

Heineken Ireland is the first drinks company in the country to achieve the business working responsibly mark from Business in the Community in recognition of its responsible and sustainable business practices. Audited by the NSAI, the mark is based on ISO 26000 and is the only independently audited standard for CSR and sustainability in Ireland. […]

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Butlers Chocolates flies first class with Emirates

Emirates and Butlers Chocolates have signed a deal to sell the Irish chocolate bar brand on board all flights. The deal will see around 50,000 Butlers chocolate bars a month sold in first class cabins. The airline selected flavours from the Butlers signature solid bar collection, including mixed berries white chocolate and honeycomb crisp milk chocolate. […]

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Anne Mulcahy to steer Bank of Ireland branding

Anne Mulcahy is to join Bank of Ireland from Vodafone to head up its brand marketing. She will work alongside chief marketing officer Henry Dummer, who joined from Eir earlier this year. Mulcahy’s appointment is part of the ongoing revamp undertaken by the bank’s chief executive Francesca McDonagh as she puts her stamp on the […]

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Tourism Ireland targets visitors from Down Under

Tourism Ireland’s 2018 sales mission to Australia and New Zealand kicks off this week. A delegation of 11 Irish tourism companies is taking part in the targeted sales mission to grow tourism from both markets. Irish hoteliers along with those from visitor attractions will meet and sign deals with around 500 Australian and New Zealand tour […]

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Ireland’s nation brand value up 26 per cent

Ireland’s nation brand continues to be one of the fastest-growing in the world, rising by 26 per cent in value year on year to US$538 billion, the latest Brand Finance Nation Brands report shows. Jumping six places in the ranking, Ireland has broken into the top 30 – at 27 – growing faster than the […]

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Fanning to help judge Ultimate Marketer award

                UCD marketing communications and branding lecturer John Fanning is one of three new judges who will help select the winner of the Ultimate Marketer award, a special industry prize to mark the 25th anniversary of the Marketer of the Year. Fanning is joined by marketers Michelle Spillane […]

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Cork on red alert as rebrand kicks off

Some of Cork’s landmark buildings, including City Hall, County Hall, Port of Cork, UCC, CIT’s City Centre Hub on Grand Parade, The Capitol and One Albert Quay, are turning red this week to mark the launch of a new brand to promote Cork. The ‘We are Cork’ brand will market the city and county as […]

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Top names proposed for Ultimate Marketer award

Every year, since 1993, there’s only been one winner. But now Marketing.ie is looking for Ireland’s top marketer over the last 25 years. To help celebrate the silver jubilee of Marketer of the Year™ readers are invited to name the person who they believe – through the use of strategy, innovation, and impactful communications – has achieved […]

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New Dublin-Lisbon daily flights next year

Portuguese airline TAP is to launch a new double daily service between Dublin and Lisbon from next April. The new route will bring additional choice for passengers travelling between Dublin and Lisbon and will also offer convenient onward connectivity to South America and other locations via TAP’s global network. Lisbon, pictured above, is one of Europe’s […]

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Just Eat diners set to have a field day at EP

Electric Picnic festival-goers can indulge in a Just Eat online food delivery and collection and a new selection of menus as EP’s restaurant partner. With Ireland’s top music festival being staged in Stradbally, Co Laois, this weekend, festival-goers can plan what will fuel them over the few days with sweet, savoury and spicy options on […]

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Limerick appoints M&C Saatchi for major rebrand

British agency M&C Saatchi has been chosen following a competitive pitch to create a rebrand for Limerick. In a statement, Limerick City & County Council (LCCC) said the rebrand is designed to help tell the positive Limerick story nationally and internationally, increase local and foreign investment and encourage more people to live, work and visit […]

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Dublin Airport to get new direct flight to Dallas

American Airlines is to operate a new Dublin-Dallas Fort Worth summer flights service from next June. The daily service will be Ireland’s first direct flight to Dallas, which is the US’s largest hub for connecting traffic. It will improve connectivity from Ireland to Texas and also to a large number of onward destinations in the US […]

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Paddy Power ‘hears confessions’ for Pope’s visit

Betting firm Paddy Power has erected a giant drive-thru confession box to “help the people of Ireland repent decades of sins in seconds” ahead of the Pope’s visit this weekend. PP have built the 13-metre-wide x 12m high x 26m high structure near the Phoenix Park in Dublin, where crowds of up to half a […]

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