The finalists for this year’s Effie Awards Ireland showcasing creativity, strategy and insight in marketing effectiveness have been announced by the Institute of Advertising Practitioners in Ireland (IAPI). The Effies recognise not only the creativity and innovation behind these campaigns but also their measurable impact on business objectives. The lead agencies and their clients’ brands […]
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Marketer of the Year call for entries
The annual search to find Ireland’s top marketer is underway as nominations are sought for Marketer of the Year (MotY) 2024. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess […]
Effie awards bid made by Ascential
British events and advisory company Ascential plc has agreed a deal to buy the commercial assets of Effie, the global benchmark in marketing effectiveness, the licence rights of which the Institute of Advertising Practitioners in Ireland (IAPI) has nationally. Subject to regulatory approval, Effie will join Ascential’s Lions division, which also champions advertising campaigns that […]
Wafer voted Europe’s top marketer
The European Marketing Confederation (EMC) selected Diageo’s Gráinne Wafer as the first winner of the European Marketer of the Year award at a gala ceremony in Madrid. The competition is organised across the EMC’s 11 member countries, the award honours the outstanding contribution made to business by Europe’s top marketing professional. Each EMC marketing body proposes […]
IAPI announces first Effie 2024 jury
The line-up of adjudicators to judge the first round in this year’s Effie Awards Ireland competition have been announced by the Institute of Advertising Practitioners in Ireland (IAPI). Effie is a global forum whose purpose is to lead, inspire and champion the practice and practitioners of marketing and creative effectiveness. The awards are open to […]
Promise Gluten Free scoops grand prix at AIMs
The Promise Gluten Free brand whose ads herald ‘Better Bread, That’s a Promise’ won the inaugural grand prix at the Marketing Institute’s 18th annual All Ireland Marketing Awards (AIMs). PGF’s national campaign showcased customer stories across radio, out of home (OOH), digital, influencer, in-store and sponsorship. The work transformed Promise Gluten Free into a mainstream […]
MII adds grand prix to AIMs awards
Marketing Institute Ireland (MII) has added a grand prix for the first time in advance of the 18th annual MII All-Ireland Marketing Awards (AIMs). The awards honour Irish marketers across a host of categories, including innovation, impact, and effectiveness. Shane McGonigle (pictured), chief executive, MII, said the launch of a grand prix award adds a […]
Totem set to expand after award wins
Branding agency Totem has plans to double its operation following its wins at Transform Awards Europe in London. The European awards show salutes excellence in rebranding and brand strategy. Founded in Waterford in 2002 by creative director Colin Byrne (above), Totem plans to expand overseas following several recent client gains. The agency works with businesses […]
Epic work wins audio grand prix
The Public House and Bridge Studio were awarded the grand prix at the annual Irish Audio Awards for their work with Epic The Irish Emigration Museum which saw ‘the boys from the NYPD Choir’ join together for the first time to sing ‘Galway Bay’, in a nod to the Christmas ballad ‘Fairytale of New York’ […]
Diageo revisits classic ideas for Guinness 0.0
Diageo and the Irish Film Institute (IFI) have put a call out to Irish creatives, filmmakers and content creators to “reinterpret and reimagine” a campaign for Guinness 0.0 inspired by some of the brand’s most iconic ads from the 1950s to the 1990s in an archive curated by the IFI. Guinness ‘Island’ (above), created by […]
Donnellan helps launch AIM awards
Sky Ireland’s director of marketing and brand Caroline Donnellan, who was recently named Marketer of the Year by Marketing.ie, helped launch next year’s All Ireland Marketing Awards. Organised by the Marketing Institute (MII), the AIMs recognise achievements of Irish marketers across more than 20 categories. The 2024 winners will be chosen by a group of […]
Sky’s Caroline Donnellan voted top marketer
Caroline Donnellan, director of brand and marketing, Sky Ireland, was unveiled as this year’s Marketer of the Year winner at a lunch in Fire restaurant attended by some of the industry’s top marketers. Donnellan was selected for her achievements in spearheading a new three-pillar strategy for Sky which saw a global brand more synonymous with […]
An Posts wraps up book awards deal
An Post has renewed their headline sponsorship agreement with the Irish Book Awards. The company first sponsored the awards in 2018 and this new deal, of which the details were not disclosed, runs until 2025. Now in its 18th year, the awards celebrate and promote Irish writing to readers nationwide. Each year it brings together readers, […]