Archive2017

PML rolls out new platform for Lottery

In an Irish media first, PML Group has delivered dynamic digital out of home (DOH) at scale in a campaign using its proprietary dynamic platform. Working with Starcom and Rothco, PML rolled out its new capabilities with a National Lottery campaign which encompasses a live countdown clock to the Millionaire Raffle taking place on New Year’s […]

Read more

Bobby Kerr exits Insomnia

Bobby Kerr will leave the Insomnia coffee shop chain he led for many years in the coming weeks and has agreed the sale of his shares to the other shareholders in the business. Kerr has no intentions of retiring but will now focus on his broadcasting career and his continued weekend anchor role on Newstalk […]

Read more

New joke book ideal Christmas stocking filler

A new Irish joke book called Heard It Say is proving a popular Christmas purchase. The book is a collection of gags, cartoons and celebrity quotes reflecting today’s topsy-turvy, Donald Trump world and was compiled by Michael Cullen, editor of Marketing.ie, with cartoons by Aidan Dowling. The 104-page paperback is published by Gregmar Books, price €9.95. The book’s content […]

Read more

Maxol lends support to Aware this Christmas

Maxol aims to raise €50,000 this Christmas for Aware to provides support, education and information for people with depression, bipolar disorder and related mood conditions. Maxol is supporting the charity throughout Christmas season by donating 10 cent for every hot beverage sold at its 115 company owned service stations nationwide.  The partnership aims to promote […]

Read more

Rothco gets snapped up by Accenture

Rothco has been bought by worldwide professional services network Accenture for an undisclosed sum. Founded in 1995 by Patrick Hickey (right), Paul Hughes and Patrick Ronaldson, the agency has grown hugely in recent years and is now regarded as Ireland’s biggest creative agency. The trio were later joined as directors by Richard Carr and finance boss […]

Read more

Willie O’Reilly set to leave RTÉ soon

RTÉ group commercial director Willie O’Reilly is to leave the national broadcaster to pursue other interests. Reporting to the director general, O’Reilly has been a member of the executive board. He led all of the divisional and cross-divisional commercial staff and operations and was responsible for the planning and development of commercial strategy. RTÉ offered […]

Read more

MediaCom retains AkzoNobel paint brands

MediaCom Ireland has retained the AkzoNobel paints account and the agency’s international network has netted the global account by adding media planning and buying duties in Argentina, MENA and South Africa to their roster. AkzoNobel is the holding company of home and industrial paint brands such as Dulux, Weathershield and Cuprinol. Peter McPartlin, CEO, MediaCom […]

Read more

Bonfire adds CityJet account

                  Bonfire has won the CityJet creative account following a competitive pitch which it is understood also involved OwensDDB and the incumbent, Bloom. Bonfire’s new work for the airline noted for its City of London Airport service is already underway and is based on a new strategy […]

Read more

Mediaworks retains Liberty Insurance account

Mediaworks has retained Liberty Insurance in a competitive media pitch involving a shortlist of three agencies, the other two agencies being PHD and Vizeum. Deirdre Ashe, director of personal lines, Liberty Insurance, said the Core agency will handle media planning and buying for the next three years. Mediaworks previously defended the business a few years ago. […]

Read more

RTE’s Ingrid Miley recognised for news reports

Ireland’s top business journalists have been recognised in seven categories at the 11th annual UCD Smurfit School Business Journalist Awards. The awards, which salute excellence in business Irish journalism – in print, broadcast and online formats – were sponsored by Open Eir in conjunction with the Business Journalists Association of Ireland (BJAI). The winners of the seven […]

Read more

David Markey is honoured with lifetime award

IFP Media publisher and founder David Markey was honoured with a lifetime achievement award at the 2017 Irish Magazine Awards staged at Dublin’s Smock Alley Theatre. Markey first embarked on his magazine business adventure in 1975 with its flagship Irish Farmers Monthly title. IFP Media is now one of Ireland’s top B2B publishing houses. At the […]

Read more

MCCP adds UK-based Florette salads brand

Planning agency MCCP, run by Kay McCarthy (above), is to work with UK-based salads brand Florette to develop long-term innovation and renovation projects for the UK and Irish markets. The strategic work sets out to bring new brand ideas to market. The Florette brand uses the slogan ‘Always made with sunshine’ to communicate its fresh […]

Read more

Study points to digital’s impact on poster market

Exterion Media and PML Group have launched Digital Effect 2 : the New Normal, a study that explores digital out of home (DOOH) advertising and its impact on brand perception from a consumer perspective.  The study combines the views of advertisers and consumers and explores the best opportunities that create impact and engage with audiences. […]

Read more

Privacy Policy | Cookies Policy