A survey by An Post indicates that 64 per cent of buying decisions made by 16-24 year olds are based on a recommendation, content or ads from an influencer or celebrity they follow on social media. The same age cohort is also spending the most online with 21 per cent having outlays of over €100 […]
ArchiveJuly, 2023
TABS to host lunch in September
The Advertising Benevolent Society, better known as TABS, will host a fundraising lunch in September. The event follows last year’s generous response from the industry which raised €25,000. TABS is a completely voluntary organisation and all funds raised go directly where they are needed most, supporting people from Ireland’s advertising industry and their families who […]
Sport must do more to engage teens
A new sports impact monitor conducted by sponsorship consultancy Onside and Sport for Business highlights the challenges facing the Irish sports sector in engaging younger audiences. Eight in ten industry experts believe sport needs to do more to engage teenagers, with seven in ten recognising the fragmentation of media rights is making it difficult to […]
Folk gets smart with Vodafone ads
Vodafone has become the first mobile operator in Ireland to offer smartwatch cellular connectivity through a new add on service called OneNumber. The service simply lets consumers share their mobile plan with a Samsung smartwatch while they are out and about. So even if a phone is left at home, connection is maintained. The service […]
Virgin gets new ten-year licence
Virgin Media Television has been granted a new ten-year national free-to-air commercial television licence by Ireland’s new media regulator and development agency, Coimisiún na Meán. Paul Farrell, managing director, VMTV, said the awarding of the licence was another milestone in the company’s journey. Farrell said it recognises the achievements of VMTV in providing trusted content […]
Lego to open second Dublin store
Lego fans in Ireland are in for a pre-Christmas treat this year as the Danish toymaker plans to open a second Irish store in Dublin in October. The new shop at Blanchardstown Shopping Centre follows the opening of the first Irish Lego outlet on Grafton Street in the city centre last August. The Blanchardstown store […]
Folk wins Water Safety Ireland
WPP creative agency Folk Wunderman Thompson has been awarded the advertising account for Water Safety Ireland (WSI) following a competitive tender process, details of which were not disclosed by a spokesperson for the winning agency. WSI, a body supported by the Government, promotes safe attitudes and behaviours in and around Irish waters. WSI was previously […]
Carlsberg 0.0 pays tribute to Irish fans in Sydney
Ahead of Ireland’s women’s footballers first game in the World Cup against Australia before 75,000 spectators in Sydney, Diageo’s Carlsberg 0.0, the tournament’s beer partner, teamed up with the Football Association of Ireland (FAI) to salute Irish football fans with a sand carving at Bondi Beach, which read: ‘Best fans in the world, home and […]
Party time for Barbie fans
As Barbie the Movie opens in cinemas, Conor Byrne on the toy’s phenomenon… Barbie is undoubtedly the most talked-about movie of the year. It is expected to earn up to $100 million in its opening weekend in North America – about twice the anticipated revenue of Oppenheimer. However, Barbie is not just a movie; it […]
Graham Norton pops up on 96FM
Popular TV and radio host Graham Norton surprised Cork’s 96FM listeners this morning when he dropped into the radio station studios at St Patrick’s Place in Cork city to wish Lorraine Murphy and Ross Browne the very best of luck with their new 6am-9am breakfast show – Lorraine & Ross in the Morning on Cork’s […]
Accounts conflict after latest RTÉ hearings
After another week of lengthy Oireachtas committee hearings, the RTÉ crisis arising from hidden payments appears to have reached a stalemate. On one side lies the previous week’s evidence from the RTÉ executive, while on the other are conflicting accounts heard this week from presenter Ryan Tubridy and his agent, Noel Kelly. Trying to nail […]
Dervan to leave National Lottery
Current Marketer of the Year Paul Dervan has resigned as chief marketing officer of the National Lottery. He was appointed by Premier Lotteries Ireland to the newly-created CMO role three years ago. He was in charge across all the lottery’s marketing activity, including brand development and effectiveness, in which he is a specialist. Dervan will […]
A week to go to Cannes-alysis
There is just a week to go to this year’s look-back on the Cannes creative festival on the Cote d’Azur at an event hosted by the Institute of Advertising Practitioners in Ireland (IAPI). Creative advertising changes all the time but it undeniably drives progress for people, business and society. Cannes Lions supports and celebrates creativity […]
