ArchiveOctober, 2022

Virgin to show Autumn Series

Virgin Media Television has secured free-to-air rights to broadcast the 2022 Autumn Nations Series at the Aviva Stadium. Ireland kick off their campaign against the world champions South Africa on Saturday, November 5, the first game between the two sides in five years. The two sides will face one another at the Stade de France […]

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BBH partners with ICAD’s Upstarts

Bartle Bogle Hegarty, aka BBH, is teaming up with the Institute of Creative Advertising and Design (ICAD) work closely together to drive forward the Upstarts programme. Publicis-owned BBH, which opened its doors earlier this year with Tesco Ireland as its founding client, will be the first official agency partner of ICAD’s creative education programme. The […]

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Blink Group agrees Square deal

Events and activations company The Blink Group has agreed a new five-year contract with The Square for its Christmas Experience, which will see Santa arriving at the Tallaght shopping centre on November 19. TBG have been providing The Square, one of the country’s biggest shopping centres, with theming, décor and the Santa Grotto experience. Pictured […]

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Credit Union tops RepTrak index

The results of this year’s RepTrak Sustainability Index for Ireland shows that the Credit Unions have the best sustainability reputation in Ireland out of 100 organisations measured. Glanbia, Fáilte Ireland, Lidl Ireland and An Post made up the remaining top five positions. It is the 11th year of the study which is organised by The […]

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Kantar says grocery inflation at 12.4%

Kantar reports that take-home grocery sales in Ireland increased by 3.6 per cent in the 12 weeks to early October, as grocery price inflation hit a record high of 12.4 per cent. In the last three months, an 8.6 per cent increase in price per pack saw shoppers spend an extra €99.1m compared to the […]

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Des Cahill to quit Sunday Game

RTÉ sports broadcaster Des Cahill is to step down from presenting The Sunday Game after 15 seasons at the helm of RTÉ’s flagship Sunday night GAA programme. He now plans to host Saturday Sport and Sunday Sport on RTÉ Radio 1. Cahill said the reason he is making the change is that he wants to go back to […]

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Tesco staying put at Mindshare

Despite reports to the contrary, the Tesco Ireland media buying and planning will remain at Mindshare. While there was a recent media pitch for the British multiple back in June, Mindshare will continue to handle the business in Ireland, while another GroupM agency, EssenceMediaCom, will look after it in a number of other Eastern European […]

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IAPI seeks replacements for Field and Fulham

The Institute of Advertising Practitioners in Ireland (IAPI) are seeking two members to join the institute’s board following the retirement of Fiona Field and Jamie Fulham. Field, who has been a board member for the past five years, is managing director of Omnicom’s OMD, while Fulham, served on the board for the past two years […]

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Publicis and OMD retain Irish Rail

Following a review of its creative and media buying services, Irish Rail-Iarnród Éireann, has reappointed Publicis and OMD. Irish Rail recently invited BBDO Dublin, Boys+Girls, TBWA\Dublin and the incumbent, Publicis, to make presentations. The CIÉ group, comprising Irish Rail, Bus Éireann and Dublin Bus, put its media buying out to three agencies. Havas and Spark […]

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FM104 unveils new brand identity

FM104 has unveiled a rebrand for the Dublin music station supported by a campaign to promote the stations new evening drivetime show 104 Drive hosted by Graham O’Toole and Nathan O’Reilly. The ads focus specifically on the show. The pair, who joined FM104 this month as part of a new presenter line-up, are on air […]

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Amgen again sponsors Cuala

Amgen has signed a new deal renewing its sponsorship of Cuala GAA for the 2023 and 2024 seasons. The biotech company will support Cuala’s adult football and camogie teams for 2022 and sponsor the adult hurling team from January 2023. Amgen’s ties with the Dalkey-headquartered GAA club also extends to education and employment incentives. Amgen […]

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Radio scores a 74% share of audio market

The latest Ipsos Irish Audio Market Report shows that radio continues to have a strong position in the Irish audio market with live radio enjoying a 74.3 per cent overall share. While many tune into on-demand audio, the time spent – 25.7 per cent share – is much less than for live radio. The growth in […]

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AAI to host talk on pitching process

The often fraught issue of pitching for business in adland is the subject of this month’s Association of Advertisers in Ireland (AAI) Toolkit session. ‘Life’s a Pitch’ is a client and agency discussion on why it doesn’t have to be this way, and how to minimise business disruption in the creative agency pitch process, with […]

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