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ASAI to host webinar on influencer marketing

The Advertising Standards Authority for Ireland (ASA) is to host a webinar on influencer marketing that will discuss the future of the industry, what opportunities lie ahead for influencers and brands and maintaining trust through transparency. The free webinar will feature new research into influencer marketing and a panel of experts will offer insights. The […]

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Sharp, Ritson and Saller to address DMX in March

Three of the biggest names in international marketing will speak at this year’s DMX Dublin conference next month. The Marketing Institute has signed up Byron Sharp, director of the Ehrenberg-Bass Institute and author of How Brands Grow; Mark Ritson (pictured), brand consultant and marketing professor and Syl Saller, former Diageo global CMO. Other speakers will be confirmed […]

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Fanning talks about brands to IAPI members

Former McConnells Advertising boss John Fanning will speak about the power of brands in an interview with Boys + Girls founder and chief strategy officer Margaret Gilsenan hosted by the Institute of Advertising Practitioners in Ireland (IAPI). The interview at 11am next Tuesday (February 2) will focus on Fanning’s argument for branding still being a […]

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Gordon to address Marketing Institute breakfast

Former C&C and Glanbia marketer Colin Gordon is the first speaker in a new series of Marketing Institute breakfast talks that start this week. Gordon has written a book called Marketing is in Trouble, in which he highlights how the problems came about and the 10 steps that need to be adopted if industry practitioners […]

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Young marketers to host Christmas event

The Marketing Society’s Future Council returns next week with a virtual lunchtime event featuring guests speakers from SuperValu and Focus Ireland. SuperValu’s retail marketing manager Shane Lynch will talk about the heightened role his store network played across the last nine months, their brand journey since April and their Christmas ad. Liz Logan, campaign manager, […]

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Great Reset workshop to be hosted online

Creative minds in advertising, marketing, the media and PR are invited to take part in a Great Reset workshop hosted by The Purpose Disruptors to respond to and collaborate in tackling climate breakdown at 1pm this Friday. The goal of the gathering is to get input from across the industry and identify areas and themes […]

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PRII conference moves online

The PRII Annual Conference 2020 is moving online for the first time. The theme of next week’s event is ‘Turning Change into New Possibilities’. The organisers have taken the theme to heart and rather than focus on what Covid -19 restictions prevent them from doing, they are taking full advantage of the absence of geographical […]

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An Post to host online retail conference

The world of online retailing is constantly evolving and being able to navigate this changing landscape is essential for businesses. Reach is a free virtual conference hosted by An Post Commerce designed to help with this challenge. The webinar will deliver insights on building customer relationships in this new world through innovations in direct mail […]

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Sherpa goes virtual with Irish celebrities

Events agency Sherpa has launched the Irish Icons creative product. The creation of event management professional Brian Gormally (pictured) of Sherpa Events, Irish Icons will bring some famous Irish names to business live to staff or clients. With Covid-19, virtual events have become a mainstay in trying to keeping team and employee morale high. When […]

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Abrahamson for Irish Times’ summer night talks

Oscar-nominated film director Lenny Abrahamson is part of a line-up in a summer nights’ festival of talks hosted online by The Irish Times this week. Abrahamson will be interviewed by the newspaper’s arts editor Hugh Linehan about the making of his hit TV drama Normal People, based on Sally Rooney’s bestselling novel of the same name. […]

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Verve’s owl time reminders on shopping local

Rare Owl Times is a mini-series centred around some Dublin Owl Ones and Owl Fellas, based on characters synonymous with the streets of the capital. They tell tales and use Dublinisms, as viewers find them frequenting a new local business in each episode. Each one ends with a reminder to shop local just like ‘Dubs’ […]

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Verve bags 18 gongs at APMC Star awards

Events and activations agency Verve won 18 trophies in this year’s APMC Star Awards, which due to the current pandemic restrictions, were hosted virtually by 2FM’s Tara Stewart. Verve, which is run by Ronan Traynor with offices in Dublin, London and Amsterdam, picked up gongs across 12 categories, including 10 gold, five silver and two […]

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AAI shares Fanning’s ‘Be Wise, Advertise’ talk

For a limited time only, the Association of Advertisers in Ireland (AAI) had made some of its exclusive, members-only content available for all to access. First up is John Fanning’s ‘Be Wise, Advertise’ talk from one of the AAI Toolkit breakfast sessions. As AAI chief executive Barry Dooley remarked, perhaps a more pertinent and topical […]

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