This year’s IAB Connect annual conference has the theme ‘Navigating the New Now’. The panel of speakers includes Dr Daniel Knapp, chief Economist, IAB Europe who will address the main theme. Avril Collins, director of consumer affairs, Heineken Ireland will discuss diversity, equality and inclusion and provide examples of sustainability in action. Red C CEO […]
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Bloom returns to Phoenix Park
The annual Bloom horticultural festival returns to the Phoenix Park on the first weekend of June with 22 small, medium and large show and feature gardens. A stand-out theme this year is the focus on spaces for young people, including ‘The Know, Act, Prevent Garden’ by the National Poisons Information Centre (NPIC) at Beaumont Hospital. The […]
Marketing Society to discuss bias at work
Marketers can forget how close they are to their brands. They may try to view it from an outside perspective but how honest are they really being? The natural bias that is brought to the work may result in the wrong type of activities that don’t do justice to brands. The Marketing Society will discuss […]
O’Callaghan’s Paddy Portraits in NYC
A photo exhibition by Ross O’Callaghan became the talk of the town in New York on St Patrick’s Day. The Dublin photographer and filmmaker staged two shows of ‘Paddy Portraits’ in Manhattan for Ireland’s national feast day. The exhibitions at Lume Studios, Tribeca and outdoors on Pershing Square Plaza, in front of Grand Central Station, […]
Empathy drives change for women
On International Women’s Day, Mimi Nicklin, author of Softening The Edge and CEO and founder of global creative agency Freedm, explains why empathy can help drive change While the gender equality debate heats up every March, it is no surprise that resistance and lack of buy-in are still obstacles to successful female inclusion and equality […]
Events firm DMC rebrands as Dialog
Events and PR agency DMC Communications has rebranded as Dialog Communications. The move also sees a restructuring of the company’s management board. Founded in 2003 by managing director Diana McCabe, DMC campaigns include the JP McManus Pro-Am, the Irish Open and the Fairways Fore Hope charity tournament at Adare Manor in May. The agency handled […]
IAPI to host Shotton breakfast talk
Every day, people make lots of choices, many of them commercial. Like what toothpaste to pick? How much should I spend on a bottle of wine? Should I renew that subscription? Such choices may appear to be freely made, but psychologists have shown that subtle changes in how products are positioned, promoted and marketed can […]
BAI to support Irish Music Month
With St Patrick’s Day coming up, the Broadcasting Authority of Ireland (BAI) through its Sound & Vision scheme is rolling out an initiative to promote Irish artists and bands. Irish Music Month will see significantly increased radio play for Irish music across 25 independent radio stations, with an estimated €100,000 being paid directly to Irish […]
New speakers for One-Zero event
Three new speakers from the world of sport have been confirmed for the upcoming One-Zero conference at the Aviva Stadium – namely Thomas Ryan, VP of basketball strategy and analytics at the NBA, Will Symon, head of partnership development at Tottenham Hotspur Football Club and Keily Blair (pictured), chief strategy and operations officer at Only […]
MSFC plans to appoint two new members
The Marketing Society’s Future Council is seeking two new members to join its team. The two available roles are vice chairperson and social media manager, though prospective applicants are encouraged to get in touch even if their professional skillset lies outside the exact requirements for these roles. The vice chairperson supports the activities of the […]
Verve acquired by Opus network
Events and marketing services agency Verve has been acquired by the US-owned Opus global group network for an undisclosed sum. Opus has its head office in Portland, Oregon and its major clients include Google, Microsoft and Salesforce. Founded by Ronan Traynor in 1991, Verve has offices in Dublin, London and Amsterdam. Clients include Coca-Cola, Diageo, […]
MFSC to host career event next week
The Marketing Society Future Council (MSFC) will host Career Hacks for 2023 online on Wednesday, November 30th. Three senior marketers will share their ultimate career hacks, from landing promotions to managing work/life balance in a hybrid world. The speakers are Deirdre Wafer, LinkedIn, Deirdre Macklin (above), Ryanair and Bernie Keogh, A Lust for Life. The […]
Blink Group agrees Square deal
Events and activations company The Blink Group has agreed a new five-year contract with The Square for its Christmas Experience, which will see Santa arriving at the Tallaght shopping centre on November 19. TBG have been providing The Square, one of the country’s biggest shopping centres, with theming, décor and the Santa Grotto experience. Pictured […]
