ArchiveMay, 2024

DMG Media launches Mum Marketing

DMG Media Ireland has launched its Mum Marketing brand, providing brands with access to Ireland community of mothers. Brands now can connect with 75 per cent of Irish mums across the Rollercoaster.ie and Everymum parenting platforms, through display, video, native content, sampling and research channels. DMG commissioned Amárach Research to survey a sample from their […]

The European Sponsorship Association (ESA) launched an Irish chapter of the organisation at an event in the Odeon Point Square in Dublin. ESA Ireland is a networking community for all professionals working in sponsorship and, together with its parent, the ESA, aims to promote excellence in sponsorship while providing access to education and members’ training. […]

Marketing communications agency Legacy Communications are partnering with the That’s What I Call Marketing (TWICM) podcast. The two entities have a three-part series called ‘Building a Legacy’ exploring the development of the agency co-founded by Bernard and James Brogan in 2012 and explains how to produce top campaigns. Conor Byrne’s TWICM features interviews with Irish […]

An estimated 100,000 visitors are expected to attend the 18th-annual Bloom garden and food festival in the Phoenix Park over the June holiday weekend. The show gardens are most people’s favourite part of the festival, along with meeting food producers and growers, learning from the experts and enjoying a day out with family or friends. […]

The students from the class of MSc in advertising and creativity will soon make their industry Ad Grad presentations, answering a brief provided by German insurer Allianz, whose marketing team, headed up by Mark Brennan and Valerie Hedin, and its Dublin-based agency, F&B Dublin, will be looking on with interest. Two student teams, The 98 […]

The Promise Gluten Free brand whose ads herald ‘Better Bread, That’s a Promise’ won the inaugural grand prix at the Marketing Institute’s 18th annual All Ireland Marketing Awards (AIMs). PGF’s national campaign showcased customer stories across radio, out of home (OOH), digital, influencer, in-store and sponsorship. The work transformed Promise Gluten Free into a mainstream […]

Out of home specialist PML Group partnered with the Uefa European football body as the preferred Irish OOH partner enabling the Europa League sponsors to get in front of the local audience as a reported 48,000 fans flocked to Lansdowne Road for the final between German side Bayer Leverkusen and Italy’s Atalanta at the Aviva […]

How brand experiences deliver fan engagement and what really unites fans is the topic for the Marketing Society’s May seminar. Marketer of the Year 2023 for her work as director of marketing and brand at Sky Ireland Caroline Donnellan will be joined in a panel discussion by Lara Clark, formerly of UFC/IMG, NBCU and DreamWorks, […]

Ever wondered how to stay ahead of the curve, catch all the best shows, and witness the biggest sporting moments? Now, Sky’s streaming service that provides viewers with flexible subscriptions, has unveiled a brand refresh with the tagline ‘Now You Know.’ Building on its established reputation for being “full of fun, extra easy and brilliantly […]

Fresh produce brand Keelings has invested in a brand refresh and new marketing tagline, ‘Love That Keelings Feeling’, created by Thinkhouse. The new campaign was created following an agency review. It is understood that Boys+Girls and an unnamed UK agency also pitched for the business. Ads run across out of home (OOH), and TV and […]

BMW Group Ireland has signed up as the official car partner for the KMPG Women’s Irish Open in an undisclosed deal brokered by Forefront Sports. The women’s European Tour event is set to take place in Carton House in County Kildare at the end of August. The tournament has become one of the most popular […]

Folk VML has a new campaign for the Irish Cancer Society (ICS) highlighting the community dedicated to supporting those affected by cancer in Ireland. The ads feature ICS staff, volunteers and cancer survivors. Titled ‘We Won’t Stop’, the campaign captures essence of the passion that drives the charity every day – from volunteers, to staff, […]

Premier Lotteries Ireland, the operator of the Irish National Lottery since 2015, has appointed Sarah Jennings as its new chief marketing officer. Jennings has extensive marketing and commercial experience from working with Sky for almost ten years, where she played a central role in shaping and driving the success of Sky’s product range. Most recently, […]