ArchiveMay, 2024

Promise Gluten Free scoops grand prix at AIMs

The Promise Gluten Free brand whose ads herald ‘Better Bread, That’s a Promise’ won the inaugural grand prix at the Marketing Institute’s 18th annual All Ireland Marketing Awards (AIMs). PGF’s national campaign showcased customer stories across radio, out of home (OOH), digital, influencer, in-store and sponsorship. The work transformed Promise Gluten Free into a mainstream […]

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PML partners with Uefa for Dublin final

Out of home specialist PML Group partnered with the Uefa European football body as the preferred Irish OOH partner enabling the Europa League sponsors to get in front of the local audience as a reported 48,000 fans flocked to Lansdowne Road for the final between German side Bayer Leverkusen and Italy’s Atalanta at the Aviva […]

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Marketing Society to debate engaging brand fans

How brand experiences deliver fan engagement and what really unites fans is the topic for the Marketing Society’s May seminar. Marketer of the Year 2023 for her work as director of marketing and brand at Sky Ireland Caroline Donnellan will be joined in a panel discussion by Lara Clark, formerly of UFC/IMG, NBCU and DreamWorks, […]

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Boys+Girls devises new pitch for Now

Ever wondered how to stay ahead of the curve, catch all the best shows, and witness the biggest sporting moments? Now, Sky’s streaming service that provides viewers with flexible subscriptions, has unveiled a brand refresh with the tagline ‘Now You Know.’ Building on its established reputation for being “full of fun, extra easy and brilliantly […]

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Thinkhouse rolls out Keelings rebrand

Fresh produce brand Keelings has invested in a brand refresh and new marketing tagline, ‘Love That Keelings Feeling’, created by Thinkhouse. The new campaign was created following an agency review. It is understood that Boys+Girls and an unnamed UK agency also pitched for the business. Ads run across out of home (OOH), and TV and […]

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BMW links up with KPMG Women’s Irish Open

BMW Group Ireland has signed up as the official car partner for the KMPG Women’s Irish Open in an undisclosed deal brokered by Forefront Sports. The women’s European Tour event is set to take place in Carton House in County Kildare at the end of August. The tournament has become one of the most popular […]

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Folk’s cancer ads focus on resolve

Folk VML has a new campaign for the Irish Cancer Society (ICS) highlighting the community dedicated to supporting those affected by cancer in Ireland. The ads feature ICS staff, volunteers and cancer survivors. Titled ‘We Won’t Stop’, the campaign captures essence of the passion that drives the charity every day – from volunteers, to staff, […]

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Jennings new CMO at National Lottery

Premier Lotteries Ireland, the operator of the Irish National Lottery since 2015, has appointed Sarah Jennings as its new chief marketing officer. Jennings has extensive  marketing and commercial experience from working with Sky for almost ten years, where she played a central role in shaping and driving the success of Sky’s product range. Most recently, […]

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Droga5 rolls out AIB homes campaign

Droga5 Dublin, part of Accenture Song, has launched AIB’s new mortgage campaign, ‘The Questions You Really Care About’. The ads are targeted at first time buyers. The campaign goes on the mortgage journey with first time buyers, with each touchpoint focusing on a different stage. It’s part of AIB’s new brand platform that aims to […]

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Pepsi to max out on football promo

Pepsi Max is set to light up Dublin’s Grand Canal Square on the night of Tuesday, May 21 with its branded Hidden Pitch pop-up for football fans. Passers-by will have the opportunity to grab a Pepsi Max football from a specially-made vending machine, unlocking a laser display 2v2 pitch projection onto the street and allowing […]

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Mayhew holds mirror up to advertising

Content creator and satirist Rob Mayhew was a guest of the Institute of Advertising Practitioners in Ireland (IAPI) at a members event facilitated by Aoife McCleary (pictured) of Forsman and Bodenfors Dublin. Mayhew’s agency career informs his amusing and novel take on advertising. His social media sketches hold a mirror up to adland. He related […]

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MII adds grand prix to AIMs awards

Marketing Institute Ireland (MII) has added a grand prix for the first time in advance of the 18th annual MII All-Ireland Marketing Awards (AIMs). The awards honour Irish marketers across a host of categories, including innovation, impact, and effectiveness. Shane McGonigle (pictured), chief executive, MII, said the launch of a grand prix award adds a […]

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FBD ads show small business support

The Public House and PHD has created a new campaign for FBD highlighting the supports the insurer provides for small  enterprises throughout Ireland. Seven business owners have been selected as the new faces of the campaign. Small and medium enterprises (SMEs) make up 98 per cent of the Irish business landscape, and knowing that many […]

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