ArchiveMay, 2022

Power promoted to CCO at IRFU

Padraig Power has been appointed chief commercial officer (COO) at the Irish Rugby Football Union (IRFU). He joined the IRFU as marketing manager in 2000 and became commercial and marketing director in 2008. He has developed and manages the IRFU’s sponsorship portfolios which include deals with Vodafone, Canterbury, Guinness, Aviva and Aer Lingus. As well […]

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Lidl tops May BrandShout poll

German discounter Lidl tops the latest BrandShout ad recall survey in place of Vodafone which drops to second place. Lidl’s rival Aldi, Coca-Cola and Three mobile share third spot with the National Lottery down one place to seventh. The analysis conducted by Ipsos for Marketing.ie is based on interviews with a new national panel of 1,000 […]

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Dobbyn returns from break as Publicis CD

Publicis Dublin have promoted Peter Dobbyn to creative director. The award-winning copywriter was returning from holiday and found out the news when picked up in arrivals with a sign bearing his new job title. Dobbyn joined Publicis from Ogilvy in 2015 and became a key agency member being awarded #1 Creative Agency in Ireland by […]

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VBPR curates VIP visits to Dublin

Valda Boardman PR at Marketing Network Group has been appointed by international client Bizspoke Inc as their European business partner curating itineraries in Ireland and Europe with inaccessible elements for higher net worth (HNW) entrepreneurs and business leaders.  In recent months, VBPR planned and implemented a showcase of Dublin’s iconic experiences. They hosted 60 guests […]

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Huskies rolls out latest Allianz chapter

Allianz Insurance has unveiled the latest chapter of its new campaign that shares a message of writing one’s own future with the support of the German insurer behind them. The ‘You Write It, We Underwrite It’ campaign created by In the Company of Huskies shows different scenarios where people pursue their dreams and inspire others […]

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Dynamo announces six new recent hires

Strategic creative branding agency Dynamo has announced six new hires who joined the business in recent months. The recruits include strategy director Michael Browne, who moved from MCCP; Seán Timbs as communications creative, who was with Publicis; and Mathilde Paus as senior account manager, previously with Folk Wunderman Thompson. Account director Sarah Spain previously worked […]

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Dentsu brokers Virgin’s Star Saturday deal

In partnership with Virgin Media Television and the Red Star team at Dentsu Ireland, Heineken launched a special campaign on the lead up to this year’s Star Saturday. Star Saturday offers sports fans the chance to catch both the Heineken Champions Cup Final and the UEFA Champions League Final on the same Saturday, a feast for […]

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Moran to head rebranded Zenith

Core’s Zenith and Mediaworks agencies are to merge and operate under the Zenith name with Paul Moran (above) as managing director. The business will service a range of international and Irish brands, including McDonald’s, Paddy Power, IDA Ireland and Aviva. The merger takes effect from the start of July and will be led by board […]

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Boys+Girls creates new Škoda campaign

Boys+Girls has released ‘Perseids’ for Škoda Ireland, the agency’s latest work in the gold Effie-winning ‘Made for Ireland’ series. The ads showcase that while Škoda cars may not be made in Ireland, their cars are made for the best of Irish life and the wild, wonderful and varied landscapes of Ireland and are the perfect […]

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Bank of Ireland hammers home Big Move pitch

Bank of Ireland’s ‘Big Move’ uses TV ad out of home (OOH) as a sequel to its recent radio, digital and social campaign with ambassador Baz Ashmawy and his mammy Nancy back on TV screens urging people to take a tongue in cheek approach to what is happening in Irish banking with KBC and Ulster […]

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BBH arrives in town after bagging Tesco

Top creative agency Bartle Bogle Hegarty, aka BBH, co-founded by John Hegarty, is now open for business in Dublin with Tesco Ireland as its starter client. Tesco was previously handled in Ireland by Accenture Song’s Rothco. BBH’s Dublin office is headed up by business lead Amy Crowe with Aubrey O’Connell and Sam Caren operating on […]

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IAPI bestows honours with new fellowships

Four executives have been honoured for their contribution to Irish advertising with fellowship certs presented by the Institute of Advertising Practitioners in Ireland (IAPI) to Orlaith Blaney, Alan Cox, Patrick Hickey and the late Eoghan Nolan. Blaney was honoured for her work in charge of McCann Dublin. She is currently director of corporate affairs at […]

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One in four shop for sustainable options

Kantar has released the first results from its new biannual Irish consumer survey.  The panel looks at consumers’ changing attitudes and behaviours to help marketers create targeted campaigns. The new numbers show a preference for sustainable products is now widespread with almost one in four Irish adults saying they would spend more on such products. […]

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