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RTÉ ad focuses on truthful news

RTÉ has a new marketing push aimed at highlighting the issue of misinformation and the importance of accurately sourced news. ‘Truth Matters’ is the biggest campaign for RTÉ News in over a decade and comes in the middle of a global pandemic, just as the spectre of Brexit returns and six weeks out from what […]

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Lottery’s new app ad awash with interest

The National Lottery launches its new-look app with a TV spot about Old Hank, a rickety old family washing machine who uses the app’s ‘shake to play’ feature to win the jackpot and take his buddies off to ‘unplug’ and relax on a dream holiday. The ad highlights one of the app’s new features and […]

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Netflix subs now around 550,000

The number of  paid subscribers to Netflix in Ireland may now be as many as 550,000, a new report by Core indicates. Netflix does not release official sub figures by market. An estimated 63 per cent of Irish people now have access to the streamed service, although the study does not include households that ‘piggyback’ […]

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VMTV’s Muireann O’Connell urges home breaks

Virgin Media TV presenter Muireann O’Connell has urged the nation to embrace the prospect of a going on holiday in Ireland this summer, as we look to emerge into a new normal after the Covid-19 pandemic. O’Connell returns to her native Limerick this week as VMTV serves up a day of shows to promote the […]

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Sky Q adds new box features

Sky has added new features to Sky Q in the biggest change to the award-winning box since launch.  A new expanded view UI, new show and sports centres, intuitive smart buttons and improved voice discovery will make it subscribers easier to browse, find and watch content in one place. Disney+ will also be available in […]

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Virgin boss Hanway points out media anomalies

In a submission to an Oireachtas committee on the impact of Covid-19 on the Ireland’s arts and entertainment sector, Virgin Media chief executive Tony Hanway said that while his company endorses the role of radio in Ireland, an anomaly has arisen in that the medium is getting Government support at a faster rate than TV […]

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Kiely to launch TV venture in September

Former Virgin Media Television CEO Pat Kiely plans to launch his new TV content business working with media investors and brand owners in the autumn. In an interview on RTÉ Radio 1’s The Business show with Richard Curran, Kiely said he was moving into an area of the business which will afford new opportunities beyond […]

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RTÉ focuses on Glamour’s Samantha Barry

Glamour editor-in-chief Samantha Barry was the subject of a documentary screened on RTÉ One last night. Two days after the magazine’s final print edition hit the newsstands in New York, Barry showed up in Dublin to speak at An Post’s Early Bird marketing breakfast in the Ivy restaurant. The 38-year-old journalist has embraced digital media […]

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Killane gets executive role at Eurovision Sport

Former RTÉ group head of sport Glen Killane has been promoted to executive director of Eurovision Sport, having worked as deputy director of sport at the European Broadcasting Union (EBU) for the past two years. Killane spent over 14 years with RTÉ in various sports and TV management roles before joining Eir Sport as managing […]

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TAM study points to optimism about finances

Despite the Covid-19 pandemic, there are reasons to be optimistic about the future with most Irish consumers believing their personal finances were not impacted negatively and many are making plans to spend more and treat themselves, a B&A survey for TAM Ireland indicates. Twice as many people plan to spend more as businesses reopen as […]

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VMTV helps Irish SMEs with €1m support scheme

Virgin Media Television (VMTV) has launched a €1 million support fund for companies affected by the Covid-19 coronavirus crisis, providing them with promotions across its network. The broadband and pay-TV operator, which operates three free-to-air channels and Virgin Media Sport, is supporting small and medium-sized (SMEs) businesses with a national platform. Companies are being invited […]

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Sky rolls out €250k AdSmart SME scheme

Sky Media has launched a €250,000 AdSmart SME support scheme for businesses in Ireland. The fund will provide 25 businesses with a free €10,000 TV campaign on Sky’s AdSmart to support them during the current Covid-19 pandemic. Sky Media aims to reward businesses showing resolve and ingenuity at a time when TV consumption is up […]

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TV held 23 per cent share of ad spend last year

Total advertising spend on TV last year was the highest it has been since TAM Ireland started reporting on actual TV commercial revenue, CEO Jill McGrath said in a statement. Last year saw revenue of  €249,708,684, pointed to an increase of almost one per cent against a backdrop of decreased spends across other traditional and […]

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