A study by Amplified Intelligence, Red C Research and TAM Ireland on the attention paid to ads broadcast on linear television and video on demand (VoD) concludes that 62 per cent of Irish viewers engage regularly with commercial and ads on TV increase likelihood to buy by 30 per cent. Dr Karen Nelson-Field, CEO and […]
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RTÉ expenses report provokes outcry
A news report on the front page of The Irish Times at the weekend outlining the expenses claimed by senior RTÉ executives has provoked a strong reaction from a number of marketing and media executives. In a post published on the LinkedIn social media platform, Ciarán Norris, who is the global agency lead on the […]
RTÉ to cover 19 weeks of GAA
RTÉ coverage of this year’s GAA hurling and football championships will see 19 weeks of games in an effort to avoid any repeat of the GAAGo controversy around the number of paid-for and free-to-air games last season. RTÉ and the GAA came in for strong criticism for showing high profile games behind a paywall. Half […]
Nilan now VMTV’s programme boss
Anthony Nilan has been appointed by Virgin Media Television (VMTV) as its director of programming in place of Bill Malone who left the broadcaster in December 2022 to pursue other business interests. Nilan has held several roles at VMTV since joining almost a decade ago. He worked in commissioning and, more recently, as head of […]
Netflix and Prime joint lead streamers
A report by the JustWatch streaming guide shows that Netflix and Amazon’s Prime Video accounted for over half of Ireland’s streaming market with the two each having a 27 per cent share in the final quarter of 2023. Disney was next in line with a 21 per cent stake, followed by Paramount on nine per […]
Murphy to head commercial at Virgin TV
Virgin Media Television (VMTV) has appointed Sarah Murphy as director of commercial. She joined the broadcaster three years ago as investment lead and last year became head of strategy, trading and insights. She was previously with Dentsu where she worked as group trading director and group broadcast director over a period of eight years. Before […]
Late Late Toy Show again top draw
The Late Late Toy Show under new host Patrick Kielty hit the number one spot again last year out performing all other TV shows in 2023, the annual TAM Ireland/Nielsen Media list of top 50 most popular shows indicates. The Rugby World Cup kept the nation enthralled with almost 1.4 million viewing the Ireland-New Zealand […]
Connelly rolls out new 123.ie message
Connelly Partners have been busy creating hot summer beaches in midwinter Dublin, climbing hills in Howth and leaving the lights on in Baldoyle. It’s all part of 123.ie’s new campaign, about to launch across TV, VOD, radio and digital. It’s the sequel to the Remember/Forget campaign, which positioned 123.ie’s service and products as so good, […]
RTÉ Player records biggest year yet
After a year which could be described as an annus horribilis for the national broadcaster, 2023 turned out to be the best year yet for the RTÉ Player with the free live and on-demand streaming service on track to deliver a record 100 million streams, 35 million streaming hours and reaching 1.8 million unique users […]
Premier Sports set to return to UK
Premier Sports (PS) will return to the UK early next year subject to competition approval having agreed to take back control of the business which was recently sold to the Swedish-owned Viaplay Group of TV, streaming and radio channels. PS content will continue to be delivered on Sky and Virgin. Streaming customers can continue to […]
Late Late Toy Show tops ratings
Patrick Kielty’s first outing in hosting the Late Late Toy Show on Friday night went well with the comedian-actor averaging 1.46 viewers on RTE One, making it the country’s top rated show this year. The show yielded an audience share of 81.5 per cent, which translates as four out of every five people watching television […]
Woodie’s Mrs Higgins ad returns
Woodie’s is bringing back its ‘Mrs Higgins’ Christmas ad for the fourth year in a row. The popular ad will premiere during the Late Late Toy Show this Friday (November 24), marking the start of its latest festive run. The ad shares the story of ‘Mrs Higgins’ and the celebration of community spirit. It relates […]
Virgin gets new ten-year licence
Virgin Media Television has been granted a new ten-year national free-to-air commercial television licence by Ireland’s new media regulator and development agency, Coimisiún na Meán. Paul Farrell, managing director, VMTV, said the awarding of the licence was another milestone in the company’s journey. Farrell said it recognises the achievements of VMTV in providing trusted content […]
