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MediaCom retains Sky account after contest

Following a three-way agency competition, Sky has reappointed GroupM’s MediaCom  as its media planning and buying agency. The other two agencies in contention  were Dentsu Aegis’s Carat and Core’s Zenith. Sky Ireland said the two companies will work together to set high standards for transparency and accountability across the media supply chain. “The new contract will […]

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TV3 wins Champions Cup rugby rights

Following its coverage of Ireland’s memorable NatWest 6 Nations grand slam win, TV34 has secured the rights to Champions Cup rugby rights in a four-year deal. The Virgin Media-owned TV group will broadcast one live Champions Cup match per week of the tournament from the start of next season (October 2018) until the final in May […]

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Sky to launch Netflix bundle subscription

Sky and Netflix is launching a new partnership to bundle the full Netflix service into a brand new Sky TV subscription pack. The move will give millions of Sky customers seamless access to Netflix through the Sky Q platform. Sky will make available the Netflix service to new and existing customers by creating a new and […]

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Ogilvy rolls out Trocaire’s Lenten message

Trócaire, the Irish overseas development agency, has launched its annual Lenten appeal with new TV and radio ads created by Ogilvy & Mather. The ads highlight the impact of Trócaire’s work with families in developing countries. Building on Trócaire’s ‘Until Love Conquers Fear’ from last year, ‘The Search’ tells the story of a young girl, Dawa […]

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Over a million saw Ireland beat France on TV3

TV3 says over one million viewers tuned in to Ireland’s victory against France in their opening NatWest 6 Nations game as part of what the station billed as ‘super Saturday’. Viewership peaked at 789,000 with an average audience of 572,000 across the duration of the match. An average 469,000 watched the first episode of Ireland’s Got Talent. Viewing […]

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Late Late Toy Show again tops TV ratings list

The highest rating programme last year was again the Late Late Toy Show and the second highest was the All Ireland Football Final between Dublin and Mayo. Interestingly the weather drove record daytime audiences as people turned to TV news to keep up with Storm Ophelia’s path. As a result, the One O’Clock RTE News came […]

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Willie O’Reilly set to leave RTÉ soon

RTÉ group commercial director Willie O’Reilly is to leave the national broadcaster to pursue other interests. Reporting to the director general, O’Reilly has been a member of the executive board. He led all of the divisional and cross-divisional commercial staff and operations and was responsible for the planning and development of commercial strategy. RTÉ offered […]

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Iconic Irish ads to mark World Television Day

Each year, on November 21, RTÉ joins the EBU, EGTA and broadcasters across the world to mark World Television Day. This year, RTÉ, in partnership with the IFI Irish film archive and the Broadcasting Authority of Ireland (BAI), will celebrate the power of TV by broadcasting a specially curated selection of iconic Irish ads from the […]

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Shanley and Perry to co-host Six One News

RTÉ News has announced that Keelin Shanley and Caitriona Perry will be the new presenters of the RTÉ Six One News from January next. Shanley, who currently presents News at One on RTÉ Radio 1 and Crimecall on RTÉ One, will be joined by RTÉ’s current Washington correspondent Caitriona Perry, as co-hosts on the flagship news show. The current presentation team of Bryan Dobson and […]

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McGregor fight signed up by Sky Sports Box Office

Sky Sports Box Office (SBO) will show the fight between undefeated former world champion boxer Floyd Mayweather and current UFC lightweight champion Conor McGregor. The event sees the two worlds of professional boxing and UFC collide at T-Mobile Arena in Las Vegas on August 26, and is available to Sky subscribers on its Sports Box Office […]

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Chernobyl to be Sky’s first HBO mini-series

Chernobyl, based on powerful real-life events, is to be the first commission from Sky and HBO’s high-end drama partnership announced earlier this year. The five-part  mini-series will dramatise the true story of one of the worst man-made catastrophes in history and the men and women who made sacrifices to save Europe from unimaginable disaster. Starring […]

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Sky Sports rolls out new themed channels

Sky Sports is expanding its service with 10 sports channels, giving customers more choice at no extra cost. Starting this week, the line-up includes dedicated channels for the Premier League, football, cricket, golf and Formula One motor racing. Two channels, Sky Sports Action and Sky Sports Arena, will offer sports such as GAA, rugby union […]

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Sky rolls out ads for Now TV platform

Sky Ireland has a new TV, out of home (OOH), digital and radio campaign in support of its new Now TV online streaming service. Now TV allows viewers to watch live pay TV and on demand shows, box sets, movies and sports, all without a contract. The campaign launched with a 40” TV spot, featuring […]

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