ArchiveJanuary, 2021

Fanning talks about brands to IAPI members

Former McConnells Advertising boss John Fanning will speak about the power of brands in an interview with Boys + Girls founder and chief strategy officer Margaret Gilsenan hosted by the Institute of Advertising Practitioners in Ireland (IAPI). The interview at 11am next Tuesday (February 2) will focus on Fanning’s argument for branding still being a […]

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IAPI updates pitch guidelines for advertisers

Following discussions between marketers, agency members of the Institute of Advertising Practitioners in Ireland (IAPI) and pitch consultants, IAPI has updated its pitch guidelines, in the knowledge that selecting and appointing an agency is a time-intensive and expensive process for marketers and agencies alike. The new guidelines are supported by the Advertisers Association of Ireland […]

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Teneo sports index again puts Katie Taylor tops

Bray boxer Katie Taylor has again emerged as Ireland’s most admired sports star with her exploits in the ring being voted the country’s greatest sporting achievement and most memorable sporting moment from last year, the Teneo Sport & Sponsorship Index (TSSI) for 2020 indicates. Taylor retained the WBC, IBF and WBO lightweight belts last year. […]

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Vodafone to kick off rugby tournament on Virgin

Vodafone kicks off its second year sponsorship of the Guinness Six Nations on Virgin Media Television (VMTV) with games starting on Saturday, February 6. The sponsorship deal, brokered by Carat, will see Vodafone take a frontline position with rugby themed stings and branded promos. The deal also includes digital sponsorship across Virgin Media Player. Gerry […]

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Marketing Institute makes call for AIM entries

2020 was an extraordinary year. One of navigating that which could not be planned for, understanding the need to be quiet when normally we would roar and creating new pathways to drive better commercial and wider economic outcomes. The Marketing Institute is now calling for entries to its 2021 AIM marketing awards, with the launch […]

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Chocolate fans urged to create sweet solution

Tony’s Chocolonely has launched four limited edition lookalike chocolate bars to raise awareness of the fact that 20 years after the chocolate industry vowed to eradicate illegal child labour, it is still widespread. All chocolate fans are asked to support the need for human rights laws holding companies legally accountable for modern slavery and illegal […]

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Gordon to address Marketing Institute breakfast

Former C&C and Glanbia marketer Colin Gordon is the first speaker in a new series of Marketing Institute breakfast talks that start this week. Gordon has written a book called Marketing is in Trouble, in which he highlights how the problems came about and the 10 steps that need to be adopted if industry practitioners […]

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HSE Covid reclaims BrandShout top spot

HSE Covid-19 has returned to the top of the BrandShout ad league for January toppling Musgrave’s SuperValu as Ireland’s best known advertised brand, research by Ipsos MRBI for Marketing.ie shows. The public awareness Covid-19 ads jumped from eight spot in December to displace SuperValu, which dropped to second place, with new entrant Ryanair third. German […]

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Quiz to air on RTÉ One this Sunday

RTÉ One Television will show Quiz, the drama telling the story of Charles Ingram, the former British army major who caused a scandal after being caught cheating his way to winning £1 million on Who Wants to be a Millionaire, at 9.30pm this Sunday. Starring Matthew Macfadyen, Aisling Bea and Michael Sheen, the three-part drama […]

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Wide Eye Outdoor agrees deal with Adtower

Cinema sales house Wide Eye Media has confirmed it has “merged” its digital out of home (DOOH) Wide Eye Outdoor division with Adtower for an undisclosed sum. Adtower was founded by ex-OAS and Avenue Media executives Vincent and Eileen Whelan in 2011, offering full motion panels in SuperValu, Centra, Eurospar, Spar, Mace, Londis and Maxol […]

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AdsWizz to sell audio spots in Ireland

SoundCloud and AdsWizz have agreed to sell audio ads in Ireland as part of a new European deal. AdsWizz and its regional sellers will be the exclusive sales representative for advertisers targeting SoundCloud’s youth audience in France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden. Advertisers now have the […]

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Irish consumers most anxious, Deloitte reports

Irish consumers are now the most anxious in Europe for the second time in three months as confidence in shopping in-store dropped 12 per cent, a new Deloitte report indicates. Anxiety levels increased by 15 per cent among Irish consumers compared to research conducted four weeks earlier. The UK was next in line, followed by […]

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Sam Bennett launches Now TV’s new bike ride

Irish cyclist and Tour de France green jersey winner Sam Bennett officially launched the newly-rebranded Now TV Dublin Bikes which hit the streets of Dublin this week. Sky’s Now TV is the online streaming service that allows viewers watch live pay TV and on-demand shows, box sets as well as the latest movies and exclusive […]

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