The Institute of Advertising Practitioners in Ireland (IAPI) has named the recipients of its annual female futures fund (FFF) programme launched in March. IAPI received almost 70 applications from women across member agencies with ambitions to excel in leadership roles. A panel of experts evaluated each applicant’s unique skills, experiences and potential. Anna Doyle, board […]
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O’Leary and Sheerin made IAPI fellows
The Institute of Advertising Practitioners in Ireland (IAPI) has awarded the industry body’s honorary fellowship to Geraldine O’Leary, commercial director – RTÉ, and Ray Sheerin, co-founder and managing director of former agency Chemistry, who now operates the Ray Sheerin Consultancy. The honours were presented at a members’ away day. O’Leary and Sheerin were honoured for […]
Allianz ads highlight pet benefits
F&B Huskies has unveiled its ‘Pawscription’ pet insurance campaign for Allianz Insurance. The ads aim to reframe the emotional value pets hold for their owners and drive home the message that insurance doesn’t just benefit the pet, it benefits the owner too. Research has shown that pets help ease stress, promote exercise and improve cognition […]
First Effie Awards jury announced
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the jury for the first round of judging in this year’s Effie Awards Ireland 2023. Effie is a global forum for marketing effectiveness. The awards are open to agencies and brands that want to be recognised for effective marketing efforts that make a difference and achieve […]
Digital spend up four points to €860m
Digital advertising spend in the Irish market last year reached €861 million, the latest results of the IAB PwC Online Adspend report show. The figure reflects a growth rate of four per cent year on year. Display advertising was up by three points to €513m in 2022, driven by the growth in video at seven per […]
Jeff rocks again for Three Ireland
Boys+Girls has created a new commercial for Three Ireland which sees the return of Jeff the bearded dragon lizard rocking out to Joan Jett’s track ‘I Love Rock ‘n’ Roll’. Shot by award-winning direct Tomas Jonsgarden and produced by Paul Holmes’s Ponder, the ad picks up on the award-winning ‘Jeff’s World’ featuring the Bonnie Tyler […]
Bonfire highlights visits for Alone
Bonfire has created a campaign for Alone to encourage more people to volunteer built on the simple truth that it feels amazing to make someone elderly feel amazing. The insight is based on interviews with volunteers and older service users who said how much the visits mean to them. “You don’t know how rewarding it […]
The Brill Building adds NDC campaign
The National Dairy Council (NDC) has appointed The Brill Building to create and run their campaign this year. The award-winning creative shop first began working with NDC last year by rolling out a strategic and creative project for the brand. The Brill Building announced double revenue growth for 2022 and projected they are on track […]
Droga5 rolls out new Woodie’s TV ad
Woodie’s new TV ad, entitled ‘Larry’, airs this weekend with a focus on the power of community and the benefits of sharing resources. The retailer says Irish communities pool resources by sharing DIY, home and garden products. The motivation for sharing may be because the item is bulky and hard to store, expensive or something […]
Starcom retains Musgrave account
Starcom, part of Core, has retained the Musgrave group account following a final two-way head-to-head with PHD. The Musgrave business includes SuperValu, Centra, SV Insurance and Frank & Honest coffee. Meanwhile, Energia has appointed Core’s Zenith to handle its media after a review which included EssenceMediacom and the incumbent Dentsu. Neither the Musgrave nor the […]
Cadbury extends ties to women’s football
The Public House have launched a new campaign for Cadbury urging the public to show their support for women’s football across Ireland. As a partner of the Republic of Ireland women’s team, Mondelez Ireland support grassroots clubs around Ireland with inroads to make the sport more accessible, removing some of the barriers to entry and improving […]
ASAI unveils new strategic focus
The Advertising Standards Authority for Ireland (ASAI) has launched a new strategic focus as part of its annual report. The ASAI intends to allow its board more independence and make more use of advice through forums and panels and reach out for wider industry involvement. The authority has increased resources internally for the year ahead. The […]
EssenceMediacom make six appointments
GroupM media planning and buying agency EssenceMediacom Ireland has announced six new appointments. Dylan Long, Alec Thibault and Amy-Leigh McCluskey have joined the agency as account managers, while Paige Haarhoff has joined as a digital account manager. Connor Dale and Hannah Donnelly have also joined the agency in account executive roles. Long joins the agency […]
