HSE Covid-19 has returned to the top of the BrandShout ad league for January toppling Musgrave’s SuperValu as Ireland’s best known advertised brand, research by Ipsos MRBI for Marketing.ie shows. The public awareness Covid-19 ads jumped from eight spot in December to displace SuperValu, which dropped to second place, with new entrant Ryanair third. German […]
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Wide Eye Outdoor agrees deal with Adtower
Cinema sales house Wide Eye Media has confirmed it has “merged” its digital out of home (DOOH) Wide Eye Outdoor division with Adtower for an undisclosed sum. Adtower was founded by ex-OAS and Avenue Media executives Vincent and Eileen Whelan in 2011, offering full motion panels in SuperValu, Centra, Eurospar, Spar, Mace, Londis and Maxol […]
AdsWizz to sell audio spots in Ireland
SoundCloud and AdsWizz have agreed to sell audio ads in Ireland as part of a new European deal. AdsWizz and its regional sellers will be the exclusive sales representative for advertisers targeting SoundCloud’s youth audience in France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden. Advertisers now have the […]
Tormey to speak at AAI/IAPI event
Valeo Foods’ Michelle Tormey is among the speakers lined up to address the next Behind Closed Doors, hosted jointly by the Association of Advertisers in Ireland (AAI) and the Institute of Advertising Practitioners in Ireland (IAPI). What started out as a way of sharing strategies for coping with the pandemic turned into a behind the […]
OMD hires Field as managing director
Fiona Field is the new managing director of media agency OMD Ireland in place of Tim Griffiths who resigned late last year. She joins from Core where she was deputy managing director of Mediaworks. A highly-respected agency executive, Field started her career at O’Connor O’Sullivan. She later worked at Peter Owens and OwensDDB’s Mediaworks. She […]
IAPI and TU Dublin to roll out postgrad course
The need for accredited education and qualifications across creative communications has been highlighted for some time as adland has become progressively more consultative and strategic in its offering. Clients need a high level of commercial expertise and insights from agencies. With this in mind, IAPI and TU Dublin are introducing a new postgrad programme. The […]
Diageo remains top out of home spender
Although spend by alcohol brands on out of home (OOH) declined considerably last year, Diageo remains the channel’s top advertiser, followed by Sky and Mondeléz, PML Group’s final quarterly Posterwatch report shows. Retail, finance and media were the top categories in 2020, while tourism/travel and fast food and casual restaurants (QSRs) were down. Media and […]
Virus mental health supports more vital than jab
Most Irish people predict that increased mental health supports will be more critical this year than the roll-out of the Covid-19 vaccination, a study by Core indicates. The marketing communications company’s ‘Predict 2021’ research shows 85 per cent of Irish adults see mental health as a priority and one in three expect people to behave […]
Tenth Man chips in with new Spry ads
Creative agency The Tenth Man have signalled their intention to double-down on commercial video production in 2021 with the launch of a major new TV campaign for Spry Finance. The 40-second TVC was written, produced and delivered entirely in-house by the agency, set-up by former Paddy Power advertising director and disruption advocate Ken Robertson. Robertson […]
EU Commission explores media buying services
A representative of the directorate-general for communication at the European Commission has said that the EU body is inviting media agencies across Europe to respond to an online survey to share their insights into different aspects of media buying such as supply chains and pricing. The ‘request for information’ is aimed at providing background knowledge. […]
Vodafone ads home in on Covid-19 abuse
Vodafone Ireland Foundation, in partnership with Women’s Aid, have launched a press ad, created by Folk Wunderman Thompson, portraying the level of silence endured by victims of domestic abuse, in particular behind the mask of Covid-19. One in four women in Ireland who have been in a relationship have been abused by a current or […]
BBDO creates Simon ad to tackle homelessness
To promote the launch of their pro-bono Christmas fund-raising campaign on behalf of Dublin Simon Community BBDO Dublin has announced a Christmas cracker of a more shocking kind. Entitled ‘Cracking Homelessness’, the Christmas cracker contains deodorant, tampons, and underwear – familiar items which are invaluable to homeless people. No one should be homeless when Dublin is […]
Core Creative rolls out KFC Gravy Master
KFC Ireland has unveiled a new digital campaign called Gravy Master to coincide with the launch of its Christmas menu offering. The campaign, which is the work of Core Creative and media agency Zenith, first launched on KFC’s social channels and aims to connect with KFC’s Irish customers as a celebration of the brand’s world-famous […]
