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Hughes to chair ASAI board

Former DDFH&B group chief executive Miriam Hughes has been named as the new chairperson of the Advertising Standards Authority for Ireland (ASAI), the self-regulatory body responsible for promoting high standards of marketing communications nationally. Hughes replaces IAB boss Suzanne McElligott, who had been acting as interim chair. McElligott intends to remain on the ASAI board. […]

Radiocentre Ireland is rolling out an ad campaign poking fun at the tech giants by highlighting the many advantages radio has to offer. Adapted from work originated by Radiocentre UK, the activity will include out of home (OOH), social and digital, print, and, of course, radio. One, spot, called ‘Cookies’, has the narrator introducing an exciting […]

Starcom, part of Core, has announced the appointment of Jen Walsh and David Fogarty as digital board directors, as well as Dave Thomson as Starcom’s head of digital. Jen Walsh has led digital strategy and award-winning teams at Core’s Zenith, delivering international campaigns for clients. She has spoken at industry events and contributed to media. […]

Folk Wunderman Thompson has rolled its first campaign for Lidl Ireland after it won the business after a contest in June. ‘Go Full Lidl’ shows real-life shoppers who were recruited through the German discounter’s social channels. Over 1,200 customers applied to take part. The campaign aims to reflect Lidl’s diverse shopper network across the country. […]

Creative duo Darragh Carey and Laurence O’Byrne are rolling out a new concept in adland which they say bridges the gap between freelance and full-time creative director hires. They are keen to emphasise that Napkin is not an agency, rather it’s a consultancy which takes single projects from start to finish, from creative strategy and […]

Accenture Song’s Droga5 Dublin has won the creative account for health insurer VHI following a review which culminated in a three-way pitch between BBDO Dublin, Droga5 and the incumbent, Publicis Dublin. Publicis had handled the business for many years during which time it rolled out numerous campaigns marked by the use of distinctive animation. The […]

MediaCom is partnering with Sky Ireland to promote the new Sky Glass TV in the Irish market. The €4 million-plus campaign runs across TV, radio, broadcast video on demand, digital, social media and out of home (OOH) formats. The campaign includes a multi-media ‘attention domination’ activation executed across three peak times on launch day. The […]

Repak, the organisation with 3,400 member businesses, has launched its most significant environmental call to action with the relaunch of their Team Green initiative focusing on Ireland’s EU target to recycle 50 per cent of all plastic by 2025. The Re-imagine campaign is the first work from Repak’s recently-appointed lead creative agency, The Brill Building. […]

Accenture Song’s Droga5 Dublin, previously known as Rothco, has created a new TV ad for the Denny meats brand which will also extend to an out of home (OOH) campaign later this month. The ‘Grand, Dad’ series of ads are aimed at getting across a message to consumers about rediscovering the joy in life’s simple […]

The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced this year’s Effie Europe jury. The judges will be tasked with Awarding Ideas that Work. Effie aims to lead, inspire and champion the practice and practitioners of marketing effectiveness. The awards are open to agencies and brands that set out to be […]

Toyota is the first Irish advertiser to use Sky Shoppable. A QR code integrated into the TV ad drives viewers online to a Toyota landing page. The campaign marks the start of Toyota’s sponsorship of a Foroige’s ‘Big Brother, Big Sister’, a project designed to match volunteer adults to young people in need of friendship […]

The Public House say the game is on for women’s football with Cadbury’s heroic illustration campaign. The Mondelez-owned confectionery brand, which last year signed up as the official snack partner for the Republic of Ireland women’s team, have now announced their ‘A Player & A Half deserves Support & A Half’ campaign – tieing in […]

Paddy Power kicks off the new Premier League season with a tongue-in-cheek ‘love story’ fronted by former Liverpool striker Peter Crouch and ex-referee Mark Clattenburg. Borrowing scenes from hit movie American Beauty, Crouch calls on fans to ‘Love Football. Intimately’. He gets frisky with a corner flag while Clattenburg embodies ‘Baby’ from Dirty Dancing. The […]