Marketing communications group Core is investing €7.5 million this year in a restructure of the business and its relocation to a new 24,000 sq ft custom-built premises at 1 Windmill Lane (1WML). The investment follows a strategic review, which resulted in developing a five-year plan to both transform its business and the industry in which […]
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JWT Folk adds lobbying body for Irish universities
JWT Folk, the agency formed by the merger of DFFH&B and Target McConnells, has won the Irish Universities Association (IUA) after a three-way pitch. The agency has been hired to develop a brand platform and public information campaign for the IUA over the next three years. The IUA is the representative body for the country’s seven […]
Flyefit gym chain appoints The Tenth Man
The Tenth Man creative agency launched by former Paddy Power marketer Ken Robertson has been appointed by Flyefit. Founded by telco investor Brendan O’Hagan, Flyefit has nine gyms across Dublin, with two more opening soon. The chain caters for all levels of fitness and disciplines from body bootcamp to strength and conditioning and personal Trainers. […]
Tourism GoT tapestry work scoops seven awards
Tourism Ireland’s Game of Thrones tapestry campaign has scooped seven awards at three different awards events in recent weeks. The wins included a Webby Award in New York, for best social community building and engagement. The Webbies are the top international awards honouring excellence on the internet as chosen by the public. Tourism Ireland also won three […]
Agencies to handle Center Parcs resort confirmed
Center Parcs has confirmed its agency line up for the launch of its new forest resort in Longford due to open in the summer of next year. The company will work with Chemistry and Core’s Starcom in developing ad campaigns, while Murray will manage the resort’s corporate PR and community projects, while Teneo PSG is to […]
O’Rourke made deputy boss at Spark Foundry
Core group agency Spark Foundry has appointed Helen O’Rourke as deputy managing director. She joined the agency previously known as Mediavest 12 years ago and was appointed to the company’s board in 2014. During this time, she has worked with some of Spark Foundry’s largest clients and is credited with contributing to many new business wins. […]
Adland pulls together in support of Andyfest
Ireland’s advertising industry is pulling together to celebrate the life of former Independent News & Media (INM) executive Andrew McDermott and to raise financial support for his family with the creation of Andyfest. Andrew died suddenly on April 11, leaving behind his wife Lorna and three young children, Kitty (6), Ed (4) and Finn (17 […]
OMG promotes Teeling and Butterly to board
Omnicom Media Group (OMG) has appointed PHD’s deputy managing director Gemma Teeling and OMD’s director of strategy Claire Butterly (above) as group board directors. In a statement made by OMG’s CEO Dave Harland, he said both executives had made “significant contributions” to OMG’s success and had established themselves as thought leaders. “Their addition will […]
News Ireland signs up as Adfx title sponsor
The Institute of Advertising Practitioners in Ireland (IAPI) has signed up News Ireland and the Wireless radio group as the headline sponsor for the 2018 IAPI Adfx awards. News Ireland publishes the Sunday Times, The Times Ireland Edition and The Irish Sun. The group replaces TV3 as title sponsor of Ireland’s premier showcase for saluting the […]
McPartlin set to part company with MediaCom
Peter McPartlin is to step down as CEO of MediaCom Ireland after joining the GroupM agency two years ago. A highly respected and popular figure in adland, he has over 30 years’ experience in the industry, having worked at Dentsu Aegis agency Carat, Irish International and OMD Ireland. He consulted for Independent News & Media, UTV […]
Stevenson receives first Catherine Donnelly gong
Ahead of the awards handed out at this year’s Institute of Creative Advertising & Design (ICAD) awards, Mal Stevenson has been honoured with the first lifetime achievement award named after acclaimed copywriter Catherine Donnelly. Both Donnelly and Stevenson worked together on a host of campaigns during their careers at McConnells and Irish International. ICAD is […]
BBDO adds VW account after three-way contest
BBDO Dublin has been appointed as agency of record for Volkswagen Ireland following a review involving Rothco and the incumbent, Owens DDB. Commenting on the move, VW Ireland head of marketing Mark McGrath said that throughout the pitch process BBDO impressed them with their “strategic thinking and creative capabilities”. McGrath said that VW is preparing itself […]
Interest in DIT students Lynx pitch heats up
The annual opportunity for aspiring ad executives and creatives to sell themselves and kick-start a career selling for others beckons. Preparations for the DIT AdGrad 2018 are being finalised with a new twist on the format for the presentation to the ad industry in two weeks’ time. This year’s masters in advertising class will present on […]