The Public House (TPH) has created a campaign to increase awareness of Paddy Power’s sponsorship of The Irish Gold Cup. The strategic approach for the campaign centres on making the Dublin Racing Festival more culturally relevant, engaging people outside of National Hunt. Rather than just announce the festival, the ads gets stuck into the Six […]
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Ogilvy creates campaign to boost library interest
Ogilvy Dublin has worked with the the Local Government Management Agency (LGMA) to launch a new campaign designed to reposition people’s perceptions of today’s public libraries. While hugely popular with its active members, the last decade of digitisation has profoundly shifted reading habits and impacted the perceived relevance of local libraries. The LGMA’s library network has […]
Anne-Marie Curran relaunches as Arrow Films
Following the retirement of her business partner Russ Russell, Anne-Marie Curran has relaunched production company Russell Curran as Arrow Films. Curran is regarded as one of Ireland’s leading commercials producers and is well known and respected throughout adland, having worked on many award-winning commercials with top Irish directors. Curran recently produced ads for Londis, Tourism […]
Boys + Girls behind new comedy series
Boyz on Top is a new six-part comedy that follows the attempted comeback of a fictional boyband from the noughties. The mockumentary series was written and directed by Boys + Girls content lead duo Sam Moorhead and Mikey Fleming. After years of work, they finally brought it to life through a Kickstarter campaign and the […]
FreeNow’s hula girl gets people in holiday mood
Taxi app operator FreeNow is helping consumers beat the January blues after launching a competition for its users this month with four holidays each worth €5,000 up for grabs. To promote the giveaway, FreeNow revealed an all dancing out of home (OOH) 48 sheet special on Dublin’s Macken Street as part of its overall marketing […]
Rothco wins Tayto Snacks’ Hunky Dorys crisps
Following a competitive pitch launched last October, Rothco, part of Accenture Interactive, has won the creative account for Tayto Snacks’ crinkle cut crisp brand Hunky Dorys in a four-way pitch with Boys+Girls, Publicis and Thinkhouse. To kick off the partnership, Rothco will lead with a fun-themed through the line campaign in the coming months. Karen […]
Ervia agency pitch moves to next stage
Ervia has finalised the latest stage of its group agency services review and tenders have been received. Clarification meetings are now taking place for media and creative services. Pitches will be made for Ervia’s Irish Water and Gas Networks Ireland utilities. Both incumbents, Accenture Interactive’s Rothco and Dentsu Aegis Network’s Carat, are involved. A spokesman […]
Anti-racism ad created by Cannes Young Lions
Cinema and advertising interests teamed up with the Irish Network Against Racism (INAR) to produce a Cannes Young Lions-winning cinema ad, relaunching the iReport.ie web resource as an app to make reporting and responding to racism easier. INAR co-ordinates a network of 102 civil society bodies developing racist incident reports since 2013. They logged thousands […]
Chemistry to close on Friday
As feared, award-winning creative agency Chemistry is to close. Co-founder and managing director Ray Sheerin told Marketing.ie that despite every effort to save the agency before Christmas and remain in business, the company will finally close its doors in Leeson Park this Friday. Chemistry’s demise has come as a big shock to many people in […]
Loscher to talk radio at next AAI Toolkit event
Ipsos MRBI managing director Damian Loscher will discuss the impact of radio at this month’s Nuts and Bolts advertising seminar run by the Association of Advertisers in Ireland (AAI) as part of its Toolkit series. Loscher will explain that while media choices continue to explode, Irish adults still listen to over three hours of radio […]
Dylan Cotter quits BBDO to lead Deloitte start-up
BBDO Dublin’s executive creative director Dylan Cotter is leaving the Omnicom-owned agency to head up Deloitte Digital’s new Acne start-up agency in Ireland. Cotter, who has been with BBDO and its predecessor, Irish International, for over 20 years, will take up his new role at the end of March following a period of ‘gardening leave’. […]
JWT Folk rolls out HSE’s new anti-smoking ads
New ads aimed at urging Irish people to quit smoking have been created by JWT Folk for the Health Service Executive (HSE). The TV ad features real smokers and uses their explanations on smoking as a VO commentary. Excuses to keep up the habit are contrasted with the dangers of smoking and its impact on […]
ICAD puts out call for emerging directors
The Institute of Creative Advertising & Design is calling for entries for its Emerging Directors Awards (EDAs) 2020. The new EDA board comprising Lorraine Geoghegan, John Kilkenny, Mick O’Connell and Emma Sharkey recently announced the fifth year of the awards you talent an important stage and a real opportunity for young directors to be seen. […]
