Very.ie has launched a new campaign, ‘We’ve Got the Very Thing’, a creative proposition built around a simple truth: everyone’s thing is different. The campaign’s hero TV commercial is set to Erasure’s 1988 hit, ‘A Little Respect’. Whether it’s a new household appliance, seasonal fashion trend, the latest tech, or a special gift, no two […]
Adland RSS feed for this section
Boots ads mark life’s ‘brutiful’ moments
Boots has launched a new brand platform with its ‘Give it Some Boots’ campaign. The platform encourages consumers to have the confidence to turn up the volume on life with the trusted expertise of Boots behind them. The platform celebrates life’s ‘brutiful’ – beautiful and brutal – moments, and the role Boots can play. The […]
Kingsbridge targets patients down South
Marketing Network has rolled out a new integrated campaign for Kingsbridge Private Hospital (KPR) entitled ‘Some Things Are Worth Talking About’. The work is the group’s first campaign targeting patients with private medical insurance living south of the Border and was developed across Marketing Network’s Rage Creative and its sister company, Tilt Digital. The campaign […]
Laudhaus scores awards hat-trick
Irish sonic branding agency Laudhaus has won three awards at this year’s International Sound Awards (ISA) in Hamburg, with three separate projects recognised. Heineken Greenlight and The Sound of Foxes Bow Irish Whiskey won in the audio branding category, while the University of Limerick’s UnLeash Your Best campaign won in the audio marketing category. Achievement […]
Boys+Girls spreads kids joy of Jacob’s
Jacob’s has a new campaign called ‘Bakes It Better’ created by Boys+Girls. The campaign focuses on the realities, frustrations and humour of everyday family life. It moves away from the polished portrayals of family life often seen in food ads, and instead focuses on moments when things go wrong, and how a Jacob’s biscuit can […]
McDonnell joins FirstLight board
Former chairman and chief executive of Dentsu in Ireland Liam McDonnell has been appointed as a director and board member of FirstLight, the organisation that provides support, help and counselling to parents bereaved following a sudden infant death. FirstLight’s story began in 1975 with the Berry family and the death of their son, Brendan. McDonnell […]
Murray heads Core’s social
Core has appointed Andrew Murray as director of social content. He will be responsible for bringing together the agency group’s strategy, creativity, media, data and performance to create social content for clients. It includes Core’s appointment as social agency partner for Musgrave’s SuperValu and Centra, alongside strategic hires and other new business wins. He has […]
Core ads dig into food’s grassroots
Core has launched the first campaign for the agri-food collective Our Food Roots called ‘We Make Greatness From Grass’. The campaign features a fictional farming crew using the confidence, energy and attitude of rap culture to encourage a younger audience, two or more generations removed from farming, to see the importance of Irish farming in […]
James Scott-Lennon to lead Accenture Song
Accenture has appointed James Scott-Lennon as lead of Accenture Song in Ireland, owner of creative agency Droga5 Dublin. He brings nearly 20 years of experience in management consultancy. He has been a member of Accenture Song’s Ireland leadership team for more than three years and most recently led its practice to help clients service customers. […]
Irish Times rolls out push for podcasts
The Irish Times has unveiled a new identity across its podcast portfolio, aimed at creating a more cohesive and distinctive visual presence for listeners wherever they engage with the brand’s podcast content. The refresh, devised by Core Creative, introduces an overarching podcast lock-up and refreshed artwork across flagship titles and new series. Topics A new […]
Core again makes Effie’s most effective
Marketing communications group Core has been recognised as the only Irish agency ranked in the Global Effie Index’s Top 50 Most Effective Agencies for 2025, indicating its preeminence as the agency network in Ireland recognised for consistently delivering measurable business results for clients. It is the fifth consecutive year Core has earned the ranking. Core […]
Tenth Man rolls out DraftKings in US
The Tenth Man collaborated with DraftKings Casino on its new US campaign, ‘Spin Your Way’, directed by Joseph Kahn, the director behind work for pop stars Taylor Swift, Eminem, Lady Gaga, U2 and Kendrick Lamar. Developed by the agency’s Dublin office, the campaign includes a hero TV spot along with TV, digital and social executions. […]
Brill Building to push Coroflo femtech in UK
The Brill Building has been appointed by Irish femtech company Coroflo to lead the launch of its Coro breastfeeding technology in the UK. The agency is leading the campaign spanning brand strategy, campaign development, production, PR and communications, with a brief to introduce Coro to parenting, women’s health and femtech consumers. Certainty The UK launch […]
