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TBWA’s Oasis wall supports sick kids

The Make-A-Wish children’s charity and Jervis Shopping Centre is giving music fans an exclusive chance to win two tickets to the Oasis reunion concert at Croke Park on Saturday, August 16. Ad agency TBWA\Ireland was hired to support the charity fundraiser by creating a 10-metre Oasis installation in the Dublin city shopping centre. Called ‘The […]

Catriona Byrne has been appointed sales manager for Evoke at DMG Media. The website is primarily targeted at Irish women and claims to have over 1.4 million users a month. Byrne previously held similar roles at TV3/Virgin Media, the Irish Daily Star, and Reach plc, where she served as head of sales for its digital […]

Following on from their successes at the Cannes Lions Festival of Creativity, Publicis Dublin, Thinkhouse, Dentsu and Droga5 Dublin will discuss their winning entries at the Institute of Advertising Practitioners in Ireland’s (IAPI) annual Cannes-Analysis event which will be held in the Royal Irish Academy of Music (RIAM) at 8.30am on Wednesday, July 16. Jimi […]

Rockshore, the lager brewed by Diageo at St James’s Gate, has a new TV and out of home (OOH) campaign to highlight its League of Ireland (LOI) sponsorship. The TV spot features Sky football pundit and former Manchester United and Republic of Ireland midfielder Roy Keane. The spot was directed by Declan Lowney of Father […]

Vodafone and Folk VML have launched a new business campaign targeted at small and medium enterprises (SMEs) with rugby stars and Irish comedian Killian Sundermann (above). The campaign is titled ‘Your Business Can Change the Game’. The ads aim to build awareness of Vodafone’s digital services, including cybersecurity and cloud solutions. At the heart of […]

The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the grand jury for this year’s Effie Awards Europe competition which includes Diageo Ireland’s Grainne Wafer (pictured) and TBWA’s Neal Davies. The jury will select the grand Effie winner, the most effective marketing campaign of the year. Wafer is currently global category […]

Food delivery brand Just Eat is running out of home (OOH) ads asking everyone to come out for Pride now in its second year with a campaign created by Core. For the second year running, the link-up with Outhouse is again aimed at raising funds for LGBTQ+ services. Pride 2025 also includes a live event […]

Jimmy Murphy has joined US agency network Connelly Partners as deputy managing director at its Dublin office. A respected advertising leader, Murphy has over 25 years of industry experience in adland. He will work alongside managing director Vaunnie McDermott. His early career included roles at Arks and Cawley Nea (now TBWA). He later held shareholding […]

Frank Sheerin, former creative director of Arks Advertising, has died. His major claim to fame during an auspicious career was writing the award-winning Guinness ‘Island’ TV commercial in 1977. Marketing.ie readers voted it Ireland’s ‘Ad of the Century’ in 1999. He also wrote the Harp ‘Sally O’Brien’ commercial with the famous line “and the way […]

Orchard Thieves, Heineken’s cider brand, has a new campaign, ‘Be More Fox’, to mark its tenth year on the Irish market. The ads are targeted young adults who “embrace their inner fox” by making the most of life’s social occasions. At a time when ‘living life to the fullest’ often comes with a rulebook, the […]

Irish agencies were among the award winners at the Cannes Lions Festival of Creativity 2025. Dentsu, Droga5 Dublin, Folk VML, Publicis Dublin and Thinkhouse won awards and were shortlisted. Publicis Dublin, Thinkhouse and Dentsu Red Star managed to take home three silver and two bronze Lions for Heineken’s ‘Pub Succession’. The out of home, brand […]

Dublin-born creative agency The Tenth Man lit up central London with a projection stunt in support of Kneecap and the right to free artistic expression. The projection appeared across three Camden’s Electric Ballroom, the site of the band’s original performance that triggered the investigation as well as County Hall at Southbank and The Strand in […]

Sky Ireland has been awarded gold in the advertising category at the 2025 Drum international marketing awards, recognising the success of its ‘Expect More’ launch campaign for Sky Mobile created by Core. With over 300,000 people in Ireland overpaying for their mobile bills, Sky Mobile’s in Ireland last year urged the nation to “expect more”. […]