Rockshore, the lager brewed by Diageo at St James’s Gate, has a new TV and out of home (OOH) campaign to highlight its League of Ireland (LOI) sponsorship. The TV spot features Sky football pundit and former Manchester United and Republic of Ireland midfielder Roy Keane. The spot was directed by Declan Lowney of Father […]
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Folk pushes SME offer for Vodafone
Vodafone and Folk VML have launched a new business campaign targeted at small and medium enterprises (SMEs) with rugby stars and Irish comedian Killian Sundermann (above). The campaign is titled ‘Your Business Can Change the Game’. The ads aim to build awareness of Vodafone’s digital services, including cybersecurity and cloud solutions. At the heart of […]
Wafer and Davies to serve on Effies jury
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the grand jury for this year’s Effie Awards Europe competition which includes Diageo Ireland’s Grainne Wafer (pictured) and TBWA’s Neal Davies. The jury will select the grand Effie winner, the most effective marketing campaign of the year. Wafer is currently global category […]
Just Eat OOH urges coming out for Pride
Food delivery brand Just Eat is running out of home (OOH) ads asking everyone to come out for Pride now in its second year with a campaign created by Core. For the second year running, the link-up with Outhouse is again aimed at raising funds for LGBTQ+ services. Pride 2025 also includes a live event […]
Murphy for Connelly as deputy MD
Jimmy Murphy has joined US agency network Connelly Partners as deputy managing director at its Dublin office. A respected advertising leader, Murphy has over 25 years of industry experience in adland. He will work alongside managing director Vaunnie McDermott. His early career included roles at Arks and Cawley Nea (now TBWA). He later held shareholding […]
Guinness ‘Island’ creator Frank Sheerin dies
Frank Sheerin, former creative director of Arks Advertising, has died. His major claim to fame during an auspicious career was writing the award-winning Guinness ‘Island’ TV commercial in 1977. Marketing.ie readers voted it Ireland’s ‘Ad of the Century’ in 1999. He also wrote the Harp ‘Sally O’Brien’ commercial with the famous line “and the way […]
Heineken teases with Orchard Thieves’ ads
Orchard Thieves, Heineken’s cider brand, has a new campaign, ‘Be More Fox’, to mark its tenth year on the Irish market. The ads are targeted young adults who “embrace their inner fox” by making the most of life’s social occasions. At a time when ‘living life to the fullest’ often comes with a rulebook, the […]
Irish agencies score at Cannes Lions
Irish agencies were among the award winners at the Cannes Lions Festival of Creativity 2025. Dentsu, Droga5 Dublin, Folk VML, Publicis Dublin and Thinkhouse won awards and were shortlisted. Publicis Dublin, Thinkhouse and Dentsu Red Star managed to take home three silver and two bronze Lions for Heineken’s ‘Pub Succession’. The out of home, brand […]
Tenth Man goes with Kneecap stunt
Dublin-born creative agency The Tenth Man lit up central London with a projection stunt in support of Kneecap and the right to free artistic expression. The projection appeared across three Camden’s Electric Ballroom, the site of the band’s original performance that triggered the investigation as well as County Hall at Southbank and The Strand in […]
Sky Mobile’s Keano ad Drums up gold
Sky Ireland has been awarded gold in the advertising category at the 2025 Drum international marketing awards, recognising the success of its ‘Expect More’ launch campaign for Sky Mobile created by Core. With over 300,000 people in Ireland overpaying for their mobile bills, Sky Mobile’s in Ireland last year urged the nation to “expect more”. […]
Bloom, Pluto and Tap now Kith&Kin
Kith&Kin is the new name of the agency network comprising Bloom, Pluto, and Tap. The combined independent set-up provides advertising, media, and experiential marketing services. Ad agency Bloom was launched in 2000 by Damian Penco and David Quinn. Pluto was co-founded by Cathy O’Donohoe, CEO of Pluto, over 18 years ago. Niamh Higgins is managing […]
TPH puts cycling on a forward path
Creative agency The Public House (TPH) has been hired by Irish Cycling Campaign (ICC) to rebrand the non-profit organisation and create a new identity that reflects the advocacy group’s values and vision of an Ireland where everyone, regardless of age or ability, can safely cycle to shops, schools, and workplaces. Cycling has never been more […]
Lawler’s sound plan for advertisers
Former Folk VML creative director, musician, and entrepreneur Keith Lawler has set up what he claims to be Ireland’s first agency dedicated to sonic branding. Lawler says he has a clear mission with Laudhaus: to harness the power of sound to build meaningful, distinctive brand identities that resonate with audiences. “Sonic branding is one of […]
