Vodafone has emerged as the leading brand in out of home (OOH) advertising during the first half of the year, PML’s Watch report indicates. The telecom accounted for 2.6 per cent of total OOH display value, driven by a wide range of multi-format and multi-environment campaigns, PML’s marketing manager James Byrne confirmed. These included promotions […]
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TPH says a big yep with 48 push
The Public House has unveiled a series of new ads for 48 Mobile that distills what Irish consumers need to know about the budget network’s offering into one word: ‘Yep’. The campaign aims to cut through the noise in a competitive and cluttered market by championing a simple message – some things in life are […]
ICAD rolls out expanded Upstarts
The Institute of Creative Advertising and Design (ICAD), with Core and TBWA\Ireland as partners, is launching the 19th annual Upstarts programme training and mentorship initiative. This year’s free-to-participate programme marks the introduction of StartUp, with short-term placements in various agencies and studios. StartUp allows the Upstart participants gain industry experience, develop connections, and augment their […]
TBWA’s Oasis wall supports sick kids
The Make-A-Wish children’s charity and Jervis Shopping Centre is giving music fans an exclusive chance to win two tickets to the Oasis reunion concert at Croke Park on Saturday, August 16. Ad agency TBWA\Ireland was hired to support the charity fundraiser by creating a 10-metre Oasis installation in the Dublin city shopping centre. Called ‘The […]
Byrne to head up Evoke sales
Catriona Byrne has been appointed sales manager for Evoke at DMG Media. The website is primarily targeted at Irish women and claims to have over 1.4 million users a month. Byrne previously held similar roles at TV3/Virgin Media, the Irish Daily Star, and Reach plc, where she served as head of sales for its digital […]
IAPI hosts Cannes winners’ talk
Following on from their successes at the Cannes Lions Festival of Creativity, Publicis Dublin, Thinkhouse, Dentsu and Droga5 Dublin will discuss their winning entries at the Institute of Advertising Practitioners in Ireland’s (IAPI) annual Cannes-Analysis event which will be held in the Royal Irish Academy of Music (RIAM) at 8.30am on Wednesday, July 16. Jimi […]
Diageo hires Keane for Rockshore ads
Rockshore, the lager brewed by Diageo at St James’s Gate, has a new TV and out of home (OOH) campaign to highlight its League of Ireland (LOI) sponsorship. The TV spot features Sky football pundit and former Manchester United and Republic of Ireland midfielder Roy Keane. The spot was directed by Declan Lowney of Father […]
Folk pushes SME offer for Vodafone
Vodafone and Folk VML have launched a new business campaign targeted at small and medium enterprises (SMEs) with rugby stars and Irish comedian Killian Sundermann (above). The campaign is titled ‘Your Business Can Change the Game’. The ads aim to build awareness of Vodafone’s digital services, including cybersecurity and cloud solutions. At the heart of […]
Wafer and Davies to serve on Effies jury
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced the grand jury for this year’s Effie Awards Europe competition which includes Diageo Ireland’s Grainne Wafer (pictured) and TBWA’s Neal Davies. The jury will select the grand Effie winner, the most effective marketing campaign of the year. Wafer is currently global category […]
Just Eat OOH urges coming out for Pride
Food delivery brand Just Eat is running out of home (OOH) ads asking everyone to come out for Pride now in its second year with a campaign created by Core. For the second year running, the link-up with Outhouse is again aimed at raising funds for LGBTQ+ services. Pride 2025 also includes a live event […]
Murphy for Connelly as deputy MD
Jimmy Murphy has joined US agency network Connelly Partners as deputy managing director at its Dublin office. A respected advertising leader, Murphy has over 25 years of industry experience in adland. He will work alongside managing director Vaunnie McDermott. His early career included roles at Arks and Cawley Nea (now TBWA). He later held shareholding […]
Guinness ‘Island’ creator Frank Sheerin dies
Frank Sheerin, former creative director of Arks Advertising, has died. His major claim to fame during an auspicious career was writing the award-winning Guinness ‘Island’ TV commercial in 1977. Marketing.ie readers voted it Ireland’s ‘Ad of the Century’ in 1999. He also wrote the Harp ‘Sally O’Brien’ commercial with the famous line “and the way […]
Heineken teases with Orchard Thieves’ ads
Orchard Thieves, Heineken’s cider brand, has a new campaign, ‘Be More Fox’, to mark its tenth year on the Irish market. The ads are targeted young adults who “embrace their inner fox” by making the most of life’s social occasions. At a time when ‘living life to the fullest’ often comes with a rulebook, the […]
