Ulster Bank has launched its ‘First Five’ Mortgage campaign with various benefits designed to meet the demands of first time buyers. The €1.5 million campaign, created by Boys and Girls with media by Core’s Spark Foundry, runs until May 20 under the bank’s wider brand proposition ‘Help for What Matters’, offering five key consumer benefits. […]
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Ikea livens up homes with new Ghosts ad
Swedish home furnishing retailer IKEA has launched a new campaign for Ireland and the UK, urging consumers to express their personality and style through home interiors. The campaign uses the insight that while for many people in these islands our homes look similar, there is a desire to express ourselves through our interiors and be […]
MediaCom retains Sky account after contest
Following a three-way agency competition, Sky has reappointed GroupM’s MediaCom as its media planning and buying agency. The other two agencies in contention were Dentsu Aegis’s Carat and Core’s Zenith. Sky Ireland said the two companies will work together to set high standards for transparency and accountability across the media supply chain. “The new contract will […]
Tourism Ireland shares director’s cut of hit ad
The director’s cut of one of Ireland’s most memorable and best-loved tourism ads has been shared for the first time ever by Tourism Ireland, to celebrate the 25th anniversary of The Cranberries debut album, Everybody Else is Doing it, So Why Can’t We. Created by Peter Owens, the ad was directed by Sharon Maguire, who […]
Lee sells Strategem to US ad agency
Dublin digital agency Strategem iLabs, founded by Keith Lee, has been sold to Boston ad agency Connelly Partners for an undisclosed sum. The deal involves the creation of 65 new jobs in the next three years. Strategem has been renamed Connelly Partners (Dublin). Lee will run the business from its Irishtown offices as its new […]
Core shortlisted for best search award
Core, the media and marketing services group, has been shortlisted for best large integrated search agency at the European Search Awards (ESA), which recognise digital marketing excellence and celebrate the best in SEO, PPC, digital and content marketing in Europe. Core is one of just 10 agencies from across Europe nominated in the category. The ESA […]
Boy takes pride in sharing his mum’s cookies
They say kids always tell the truth, but can we really believe them when it comes to cookies? That’s the idea behind a new French TV ad, “Maman, la plus belle du monde”, for the Intermarché supermarket where a young boy who proudly offers Chabrior cookies to everyone he happens upon, bragging about how his mom baked them. But […]
AAI outlines position on Facebook controversy
“Never in the history of advertising have two market players enjoyed such a share of the investment from brand owners. Global digital ad spend will account for just shy of 40 per cent of total ad spend in 2017. Google and Facebook represent almost half that amount (31.7 per cent and 14.7 per cent respectively), a […]
McCannBlue launches first NCAD intern scheme
Creative agency McCannBlue and the National College of Art and Design (NCAD) are launching their inaugural annual internship programme. Open to students in their pre-final year studying at NCAD, the year-long paid position will provide the successful student with hands-on creative and digital experience in a working ad agency environment. The winner will work on global […]
Rothco recreates JFK’s voice for Dallas speech
The Times Ireland edition commissioned Rothco to mark President John F Kennedy’s legacy in the lead up to the end of the centenary of his birth. ‘JFK Unsilenced’ uses specialist AI technology to recreate the speech the 35th US president was due to make in Dallas, on the day, November 22nd 1963, he was assassinated. […]
Rothco marks IWD with pay inequality notice
In recognition of International Women’s Day, creative agency Rothco have launched a campaign to help highlight pay inequality and the silence which is fuelling it. ‘The Page Gap’ centres on a collection of bespoke Smythson diaries which are being sent to women of influence in Ireland, the UK and beyond on International Women’s Day (Thursday, […]
JWT Folk comes together from recent mergers
JWT Folk, the new agency formed following the merger of DDFH&B and Target McConnells, has officially launched. The new entity comes about following a number of major account losses at DDFH&B, including Eir, the National Lottery and SuperValu-Centra. JWT Folk will be led by former Target McConnells MD Abi Moran (above) as agency CEO. Laura […]
TBWA homes in on taste for Jameson’s US ads
The latest campaign for Jameson Irish Whiskey has been unveiled by Pernod Ricard’s Irish Distillers. Called ‘Taste, That’s Why’, the work created by TBWA\Dublin runs across TV, out of home, digital, display and social media in the US from this month, ahead of a wider roll-out later this year. The TV ad was directed by Dutch filmmaker […]