ArchiveMay, 2023

Pearlfisher hired for Bewley’s rebrand

Bewley’s range of teas and coffees have been rebranded in a bid to attract younger consumers. The redesign takes cues from the brand’s past, from being the first company to bring tea into Ireland in the 1800s, to hosting Irish talent at its Grafton Street Café, including James Joyce, U2 and WB Yeats. Bewley’s was […]

Read more

ICAD about to hire new director

The Institute of Creative Advertising and Design (ICAD) is in the process of recruiting a new executive director to co-ordinate the institute’s operations. Now celebrating its 65th year, ICAD is committed to fostering, promoting and rewarding creativity. ICAD has recently undergone board and structural changes and now plans to professionalise further. The role of ICAD executive […]

Read more

O’Leary and Sheerin made IAPI fellows

The Institute of Advertising Practitioners in Ireland (IAPI) has awarded the industry body’s honorary fellowship to Geraldine O’Leary, commercial director – RTÉ, and Ray Sheerin, co-founder and managing director of former agency Chemistry, who now operates the Ray Sheerin Consultancy. The honours were presented at a members’ away day. O’Leary and Sheerin were honoured for […]

Read more

Shift at play for brand ambassadors

Almost one million Irish consumers trust a product or service more if a sports personality they admire endorses it, a new joint study by sponsorship consultants Onside and the Line Up Sports agency shows. The Talent Reframed 2023 report provides an update on the changing landscape for Irish marketers actively involved in hiring brand ambassadors. […]

Read more

Allianz ads highlight pet benefits

F&B Huskies has unveiled its ‘Pawscription’ pet insurance campaign for Allianz Insurance. The ads aim to reframe the  emotional value pets hold for their owners and drive home the message that insurance doesn’t just benefit the pet, it benefits the owner too. Research has shown that pets help ease stress, promote exercise and improve cognition […]

Read more

Linehan new Local Ireland president

Dan Linehan, head of Irish Times regional newspapers, is the new president of Local Ireland, the association representing local news publishers around the country. He succeeds Declan McGuire, managing director of the Connacht Tribune. His appointment was confirmed at Local Ireland’s AGM at Bloomfield House Hotel near Mullingar. Linehan, who was vice president of Local […]

Read more

Event showcases power of radio

Radiocentre Ireland will host a webinar this Thursday to showcase the effectiveness of radio campaigns in driving business results. The event will showcase new research specific to the Irish market. It will provide insights around how specific campaigns impact consumer thinking and behaviour and how audio can drive website traffic and search activity. The findings […]

Read more

Dynamo rolls out Newstalk rebrand

In its first major rebrand for Newstalk in over 15 years, Bauer Media has launched a new logo, visual identity and brand tagline for the station created by Dynamo. The new look is based on audience research. Newstalk has a weekly audience of 786,000 listeners. The latest JNLR report by Ipsos gives the talk station […]

Read more

Sky Ireland named top team at AIMs

Sky Ireland received the award for marketing team of the year at the Marketing Institute All Ireland Marketing (AIM) Awards attended by over 800 marketers. There were 115 shortlisted finalists competing across 25 categories of marketing disciplines. Vodafone Ireland won the advertising campaign award for work by Folk Wunderman Thompson. Square won two category awards […]

Read more

Wafer honoured by Marketing Institute

The Marketing Institute has named Diageo’s Gráinne Wafer as this year’s recipient of the marketing champion award ahead of tonight’s All Ireland Marketing (AIM) Awards. Wafer is global director for Guinness, Baileys Irish cream liqueur and Smirnoff vodka and is a member of both the Diageo global marketing and global senior management teams. During her […]

Read more

Heineken has a ball on O’Connell Bridge

Social media was awash over the weekend with footage of a giant rugby ball on top of O’Connell Bridge House  in Dublin. The footage of a 30-metre ball was viewed countless times within a few hours of going live. However, the ‘installation’, which was shared on social media by content creators Paul Olima and comedian […]

Read more

Evoke sponsors women’s cricket

DMG Media has signed up as the new media partner of Cricket Ireland with its women’s website Evoke fronting Cricket Ireland’s Super Series premier domestic women’s competition. The partnership coincides with Cricket Ireland becoming only the second sport in Ireland to offer full-time professional playing contracts for women last year. National programmes have been launched […]

Read more

First Effie Awards jury announced

The Institute of Advertising Practitioners in Ireland (IAPI) has announced the jury for the first round of judging in this year’s Effie Awards Ireland 2023. Effie is a global forum for marketing effectiveness. The awards are open to agencies and brands that want to be recognised for effective marketing efforts that make a difference and achieve […]

Read more

Privacy Policy | Cookies Policy