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Out of home up by four points in third quarter

PML Group has released figures on the out of home sector ahead of the release of its third quarterly Posterwatch report for 2018. Quarter three saw saw a four per cent growth to date (cycles 1-20), compared to the same period last year. Campaigns that helped fuel the growth included TV3 Group’s rebrand to Virgin […]

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Most commuters rely too much on their mobiles

Most rail and bus commuters say they rely too much on their mobile phone and realise the impact it has on their lives, the latest Work.Shop.Play survey by Exterion Media shows. The phone usage and habits study is based on interviews with the 5,200 panel members last month. The survey gives insights into phone plan […]

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Aer Lingus September sale gets OOH airing

Aer Lingus has announced its September sale and has embarked on an OOH advertising burst to promote the seat bonanza using multiple data triggers. As part of the campaign, the airline carrier has launched contextual 48 sheets and dynamic digital screens, promoting the airline’s range of winter breaks and earn front of mind awareness. The ads […]

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Locomizer place profiles links up with PML

Location analytics specialist Locomizer has agreed a partnership deal with PML Group to provide monthly updates of its GDPR-compliant Audience Discovery Platform (ADP) in Ireland, targetable place profiles of audience segments to complement and enhance the out of home (OOH) specialist’s data-driven campaign planning and execution services. The companies will work together on an audience taxonomy […]

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Jacob’s snack recipe ads take the biscuit

Across dPods, iVisions, Tesco Live and Adshel in retail and and commuter sites this summer there are five ads by Havas Dublin communicating Jacob’s savoury recipes and snack ideas. The nationwide ‘Make it Yours’ DOOH campaign for Valeo Foods uses PML Group’s proprietary Dynamic platform to get the message across to Irish consumers. The media […]

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Ireland ads hit Italy’s airports and train stations

Almost 19 million Italians are expected to see ads promoting Ireland as a tourist destination in metro stations in the cities of Rome, Milan and Brescia, as well as on 280 screens in 13 different airports around Italy, over the coming weeks. A new Tourism Ireland campaign with Boscolo Tours, one of Italy’s leading tour […]

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Spin1038 goes on outdoor love hunt in Dublin

Spin1038 has revealed the four singletons that will appear on billboards around Dublin in search of love. Graham and Nathan, Spin 1038’s Fully Charged breakfast presenters, sifted through hundreds of entries and after a tough elimination process have decided on the four lucky singles that can be seen on various billboard sites around the capital. […]

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Grant replaces Leahy as OMA president

Joanne Grant, managing director of out of home (OOH) company JCDecaux, has taken on the role of president of the Outdoor Media Association (OMA), succeeding Colin Leahy, managing director at Exterion Media. The role of OMA presidency is renewed every two years and plays a pivotal role in raising the profile of OOH on the island […]

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PML Group appoints four new board executives

Our of home (OOH) advertising specialist PML Group has appointed four senior executives to its board. The appointees are Geoff Lyons (right), managing director, PML Group; Niamh White, group finance director; Darren Jackson, director, PML Northern Ireland and Karen Claxton, group investment director with the company. All four new appointments, pictured with co-founder, Jimmy Cashen (centre), […]

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Exterion Media extends CIE contract to 2021

Exterion Media and CIÉ Group have agreed a two-year extension to the advertising estate management contract to January 2021. The contract, which started in January 2014, includes external and internal ad formats on the Dublin Bus, Bus Éireann and Iarnród Éireann fleets, rail and bus stations, bridges and a nationwide roadside billboard portfolio. The estate […]

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JCDecaux to support three charities for two years

JCDecaux will once again be working with three partner charities for a two year period, as and from this month. The partner charities for 2018/2019 are Alone, Barnardos and Fighting Blindness. JCD will be donating over €2 million worth of outdoor media space over two years to support each charity in their efforts to raise awareness […]

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PML rolls out new platform for Lottery

In an Irish media first, PML Group has delivered dynamic digital out of home (DOH) at scale in a campaign using its proprietary dynamic platform. Working with Starcom and Rothco, PML rolled out its new capabilities with a National Lottery campaign which encompasses a live countdown clock to the Millionaire Raffle taking place on New Year’s […]

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Study points to digital’s impact on poster market

Exterion Media and PML Group have launched Digital Effect 2 : the New Normal, a study that explores digital out of home (DOOH) advertising and its impact on brand perception from a consumer perspective.  The study combines the views of advertisers and consumers and explores the best opportunities that create impact and engage with audiences. […]

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