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PML Group rolls out Impact Awards winners

Personalities, summer vibes, sustainability and event-based marketing were common themes among the ten winning out of home (OOH) campaigns in this year’s PML Group Impact Awards. The awards are selected from more than 800 OOH campaigns with research by Ipsos MRBI. The list of winners feature in full exclusively in the March issue of Marketing.ie. […]

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Disney+ Amplifies message for Turning Red

Disney+ has broken new ground in out of home (OOH) advertising in Ireland with the launch of its new movie, Turning Red. In a media first, the streaming service has teamed up with Mediaworks and PML Group’s Source division to become the first campaign to use Amplify, Global’s new digital platform across its large format […]

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More Dubs eating less meat, PML study shows

A new study shows that 14 per cent of Dubliners chose to go meat-free in their diet in January. The PML Group survey conducted by Ipsos MRBI indicates that for 61 per cent of that group it was the first time they had done so. The 14 per cent rate remained consistent across genders, social […]

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Global rolls out Amplify 3D ads

Global have launched their Amplify brand across their large-format digital network in Ireland. Amplify is the company’s new platform for 3D digital outdoor (DOOH) content. The business commissioned sample ads and developed content guidelines to show advertisers and agencies how 3D can be delivered on their Transvision and dX networks. Colin Leahy, managing director, Global […]

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Exterion Media rebrands as Global

Global, the media and entertainment group, has formally rebranded Exterion Media in Ireland and Northern Ireland as Global in line with other international markets. Exterion Media was acquired by Global in 2018, making it one of the largest out of home (OOH) advertising companies in Europe. The business previously traded in Ireland as CBS Outdoor. […]

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An Post looks to Liveposter to deliver

An Post is using PML Group’s Liveposter platform across various networks to promote its Flex Credit Card from An Post Money. The digital out of home (DOOH) campaign promotes a more relevant message using day of week and time of day copy throughout cycle 23, with specific copy also scheduled around a sports event being […]

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Action24 alarms Dublin commuters

Action24 has launched its first ever out of home (OOH) campaign to promote its smart alarm systems. The campaign uses Dublin Bus Supersides to increase awareness and reach across the capital. The creative features a strong call to action message encouraging consumers to get a quote for the alarm system. It also features the Smart […]

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PML say consumers plan to change providers

More than one in five Dublin households intend to change broadband and energy providers over the next six months, new research by Ipsos MRBI for PML Group indicates. The Big Switch study was conducted among 300 16–54-year-olds in the capital. It suggests that as we emerge from the pandemic consumers want to shop around for […]

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Samsung turns to DOOH for new watch

Samsung is using out of home to launch its Galaxy Watch4 series in Ireland. The tech giant has engaged PML Group’s Liveposter platform to integrate Google distance data into a DOOH campaign to create dynamic content and scheduling across multiple formats, including digital Golden Squares, digital bridges, Digipoles, DX screens, mall dPods and Adshel Live. […]

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PML celebrates Poster Impact’s 25 years

Poster Impact, the out the home campaign evaluation tool launched by PML Group in 1996, has hit two major milestones – 25 years of service and surpassing 20,000 campaigns measured. Recall and creative rating have always been to the fore, but as Poster Impact methodology moved from face-to-face interviews to online surveys in 2007, the […]

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Rockshore Hard Seltzer rolls out on outdoor

Diageo have added Rockshore Hard Seltzer to the portfolio which already includes Rockshore Lager, Rockshore Light and Rockshore Apple Cider. The new drink features sparkling water with alcohol and watermelon, raspberry and lime natural fruit flavours. The 330ml cans contain 83 calories for raspberry and lime flavours and 86 calories for watermelon. The launch is […]

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Retail spends big on outdoor, PML reports

The retail sector was by far the biggest spending category on out of home (OOH) in the first half of 2021, a report by PML Group shows. The Posterwatch figures show that the sector accounted for 18 per cent of OOH display value across the first 13 cycles – December 28 2020 to June 27 […]

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DOOH’s prospects looking good

New research from Alfi reveals 95 per cent of advertising executives expect digital out of home (DOOH) advertising to grow over the next two years, with 51 per cent anticipating major expansion. At the end of 2020, the DOOH market was thought to be worth $41.06 billion. By 2026, 65 per cent of advertising executives […]

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