A study by Radiocentre Ireland shows that audio advertising creates future demand for advertisers by generating a 26 per cent uplift in ad awareness, which allows consumers to become more familiar with a brand. The meta-analysis by Colourtext shows radio ads improve brand likeability by a factor of almost nine and boosts brand trust by […]
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Doyle gets CEO job at Bauer group
![](https://marketing.ie/wp-content/uploads/2024/05/Chris-Doyle-Bauer-Media-Audio.jpg)
Bauer Media Audio (BMA), the Europe-wide digital commercial radio broadcaster and podcast operator, has announced that Chris Doyle has been appointed as chief executive of BMA in Ireland. He joined the German-owned company in 2021 when they acquired Communicorp Group from previous owner Denis O’Brien, of which he was chief operating officer. He became interim […]
Folk’s radio ad highlights swimming dangers
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As spring kicks in and with summer on the horizon, Folk VML has created a radio spot for Water Safety Ireland (WSI) to tap into the trends of autonomous sensory meridian response (ASMR) and sleep and relaxation apps to create awareness around being too relaxed or complacent while in water. The spot, titled ‘Don’t Let […]
FM104 extends Al Gibbs’s shows
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Dublin music station FM104 is extending its Freaks on Friday house and dance show to two shows a week – Friday and Saturday evenings. The show, hosted by deejay Al Gibbs, has been rebranded to Freaks with Al Gibbs. On air for nearly two decades, Freaks enjoys an enthusiastic following from lovers of house and […]
TPH supports Goal campaign for Gaza
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The Public House (TPH) has created a pro bono campaign for Goal highlighting the inhumane conditions Palestinians face in war torn Gaza. Imminent famine, widespread disease, dehydration and escalating violence has created a catastrophic situation for more than two million people living in the strip. Despite the horrific scenes shown on news reports everyday, the […]
IBI appoints Kelly as chief executive
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The Independent Broadcasters of Ireland (IBI) has appointed Michael Kelly to the new role of chief executive. The IBI represents the interests of Ireland’s independent radio broadcasters and their listeners with government, regulatory authorities, and stakeholders at a national and European level. The organisation claims that radio services provided by its member stations deliver a primetime […]
RTÉ expenses report provokes outcry
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A news report on the front page of The Irish Times at the weekend outlining the expenses claimed by senior RTÉ executives has provoked a strong reaction from a number of marketing and media executives. In a post published on the LinkedIn social media platform, Ciarán Norris, who is the global agency lead on the […]
Bauer Media buys Beat 102-103
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German media group Bauer Media Audio has agreed a deal to buy Beat 102-103, the youth music station broadcasting across south eastern counties for an undisclosed sum. The station is a sister station of WLR in which The Irish Times has a 75 per cent stake. The deal is contingent on closing conditions and regulatory […]
Fitzpatrick returns to radio at Bauer
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Bauer Media Audio Ireland has appointed Eamon Fitzpatrick as its group commercial director. The newly-created role follows the German group’s recent purchase of the Media Central sales house. Fitzpatrick will be in charge of the commercial strategy for Bauer in Ireland across agency, direct and digital audio advertising. He started his media sales career in […]
Radio audience hits 3.4m listeners
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The latest Joint National Listenership Report (JNLR) figures for the period January to December 2023 shows that the daily radio audience hit 3.4 million listeners, growing by 193,000 listeners compared to 2022 daily listenership levels. Radiocentre Ireland says that 91 per cent of Irish adults and 87 per cent of 15–34-year-olds listen to radio every […]
Radio spend up four points to €164m
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Radio revenue last year came in at €163.9 million, up four per cent on 2022, Radiocentre Ireland has reported. The last quarter of 2023 was particularly buoyant with spend up seven per cent for that period. Radio continues to increase its share of the advertising market in Ireland, with industry sources estimating that the total […]
Bauer numbers boosted by Cash Machine
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Bauer Media’s network of radio stations have seen audience figures rise due to the huge success of its controversial Cash Machine giveaway first launched in September 2021. The first Joint National Listenership Report (JNLR) published after Bauer bought the portfolio from Denis O’Brien’s Communicorp showed the network had a weekly reach of 1.7 million listeners […]
Cantillon for Today FM lunchtime show
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Bauer Media Audio has announced that Louise Cantillon as the new presenter of Today FM’s weekday lunchtime show which goes to air between midday and 2pm. She will take on the presenter role in early January. No stranger to Today FM listeners, Cantillon has hosted across the daytime and weekend schedule since summer 2022. She […]