ArchiveJanuary, 2022

Mindshare beefs up strategy unit

Mindshare has expanded its strategic services with two new appointments. Renata Cardetas has joined the GroupM agency as strategy director. Cardetas held senior strategic planning positions in Dentsu and MOL in Brazil and will use her branding and PR experience to bolster the strategic client offering. Ciara O’Connor has been promoted to junior strategy director. […]

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MSFC calls for six new members

The Marketing Society of Ireland’s Future Council (MSFC) has plans to recruit six young marketing and communications professionals. Set up in 2016 and made up of several volunteer members at pivotal stages of their careers in marketing and communications, the MSFC provides thought leadership and networking opportunities through events and talks. The MFSC was created […]

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Lacy assumes MD role at Dentsu

Following some senior management changes at Dentsu Ireland in recent months, the group, headed up by CEO Liam McDonnell, has appointed Keith Lacy as managing director. Lacy has extensive industry experience, having worked as an account director and board member at In the Company of Huskies for six years on AIB, Coca-Cola, Diageo, L’Oreal and […]

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Folk rolls out Brennans bakers’ day ads

Brennans Bread has launched ‘Bakers Day Off’, using creative by agency Folk Wunderman Thompson celebrating the workers as they prepare for the bakery’s annual day off. The campaign takes inspiration from one day in the year. The bakery closes its doors just once a year. Yet even then, the bakers are so passionate, they only […]

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Cinema box office take hits €47m

The cinema box office take for the Republic of Ireland last year was €47.5 million, up from €29.5m in 2020, with £14.8m up North. Cinemas faced enforced closure during one half of the year due to the pandemic, while, for the other half, capacity restrictions were in place. The top 10 films of 2021 in […]

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DMG and Business Plus a done deal

A proposal by DMG Media to buy Business Plus magazine and BizPlus.ie for an undisclosed sum, which was reported in the November issue of Marketing.ie, has been given the green light by the various powers that be in approving media acquisitions in Ireland. The deal gives DMG Media full control of Nalac Limited, where Nick […]

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Virgin’s new dramas spring into action

Virgin Media Television has announced two new dramas as part of the schedule in its new season of upcoming shows this spring. Holding is a series based on the best-selling novel by Graham Norton, which was filmed in the chat show host’s native Cork and stars Oscar-winner Brenda Fricker (My Left Foot) and Conleth Hill […]

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Christmas FM gifts Barnardos over €330k

Festive music radio station Christmas FM raised €331,515 for Barnardos, their chosen charity for 2021. The figure well surpassed the original goal of €250,000. Listener donations will be used to help around 6,800 disadvantaged children in Ireland , with Barnardos providing them with food, educational support and therapeutic services with their trained teams. The 2021 […]

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Late Late Toy Show again tops TV audiences

The average Irish adult in a TV home watches for two hours 47 mins every day or almost 20 hours a week, the latest TAM Ireland/Nielsen figures show. The report indicates that 84 per cent of daily viewing is consumed live and the remainder as catch up. Housekeepers continue to be among the heaviest viewers […]

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Diageo rolls out Guinness zero emission trucks

Diageo Ireland has announced plans to introduce its first zero emission vehicles into its Guinness truck fleet from this summer. The ambition is for 70 per cent of Guinness trucks to be zero emission by the end of 2025 and universally by the end of the decade. Diageo already has a zero emission vehicle, which […]

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20 Questions with Tara Moran, VMTV

Tara Moran is head of client solutions at Virgin Media Television (VMTV). She was previously head of partnerships and digital innovation. She joined VMTV from Maximum Media. She is a graduate of the UCD Michael Smurfit Business School where she earned a masters in marketing and she also has a bachelor of commerce international (Spanish) […]

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Sponsorship to grow by eight per cent

The Irish sponsorship market grew by six per cent to reach €180 million in 2021 and while the sector has yet to return to pre-Covid-19 levels, the 16th annual Onside industry survey estimates there will be growth of eight per cent this year taking spend to €195m, which will be a step closer to the […]

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Exterion Media rebrands as Global

Global, the media and entertainment group, has formally rebranded Exterion Media in Ireland and Northern Ireland as Global in line with other international markets. Exterion Media was acquired by Global in 2018, making it one of the largest out of home (OOH) advertising companies in Europe. The business previously traded in Ireland as CBS Outdoor. […]

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