Archive2022

Shoppers face possible €453 spike in bills

Irish shoppers could face an increase of €453 in their annual grocery bills due to inflation, Kantar reports. The company’s latest survey points to a 4.9 per cent fall in take-home grocery sales in the 12 weeks to June 12. While the decline was softer than May, grocery price inflation climbed to 6.5 per cent, […]

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HSE among award winners at PR show

The Health Service Executive (HSE) was one of 25 winners from over 150 entries taking two gongs at the Awards for Excellence hosted by the Public Relations Consultants Association (PRCA) and the Public Relations Institute of Ireland (PRII). The awards recognise best practice in PR, public affairs and internal communication in public and private sectors. […]

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Three companies vie for CIÉ contract

The three main contractors in Ireland’s out of home advertising market will compete for the estimated €45 million CIÉ commuter network estate currently handled by Global. The company, which up to last year traded as Exterion Media, has managed the contract since 2014, including a two-year extension option which came into effect four years ago. […]

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Boys+Girls completes Cannes hat-trick

Creative agency Boys+Girls have been awarded a silver Cannes Lion for creative effectiveness for their work for Three Ireland. Entry for the category are limited to previous years winners. Having won a gold Cannes Lion for creative strategy and a bronze Cannes Lion for brand experience the silver completes the pride of lions – on […]

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Irish Times simplify use of word games

Amid a surge of interest in all kinds of word games, The Irish Times has moved to revamp its  crossword and puzzles reader offering by improving player interactivity through new and easy to use digital features. Players will now be able to play and save their games across multiple devices, including their desktops, mobiles or […]

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Thinkhouse’s Laura Costello saluted by Forbes magazine

Laura Costello, strategy director for purpose and planet at Thinkhouse, has been named by Forbes magazine as one of 43 people changing advertising for the climate. Costello, who leads the agency’s sustainability and purpose initiatives, sits in inspiring company among people behind creatives for climate, conscious advertising network and clean creatives. As well as brand […]

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Paddy Powers sponsors VMTV comedy show

Paddy Power is the sponsor of the new Craic Den Comedy Club starting on Virgin Media Two at 10.05pm tonight. The show is hosted by comedians Eddie Mullarkey and Damo Clark and is filmed in Dublin’s Tramline. The series will run for five weeks with a double episode tonight in the lead up to next […]

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Virgin to show Aslan’s doc for Ukraine

As part of the Ireland for Ukraine media coalition campaign, Virgin Media Television are to broadcast a documentary next week which follows Irish band Aslan as they work with the Irish Red Cross to bring together members of the Ukrainian community in Ireland new and old to record a charity single to support the people and country in their time of […]

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Paramount+ added to Sky Cinema

Sky Cinema subscribers in the UK and Ireland are now able to stream Paramount+ on Sky platforms as part of their current subscription at no extra cost. It means all Paramount + TV shows and films are included with Sky Cinema, such as a line-up of popular classic movies, new and original entertainment, iconic shows […]

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Safefood research backs junk food ads clampdown

People in Ireland would back a ban on unhealthy food advertising to tackle increasing rates of overweight and obesity, a new Safefood report shows. The research points to 80 per cent of those interviewed agreeing that junk food ads aimed at youngsters should be banned, while 70 per cent support restrictions on marketing of unhealthy […]

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Mike Garner leaving Core to go it alone

Highly-acclaimed advertising creative Mike Garner is to leave Core in July and set up his own creative consultancy, working directly with clients and other agencies. Mike Garner Consulting will aim to provide creative resource with a strong emphasis on advertising effectiveness. Garner said the move was prompted by some clients wishing to work directly. He will […]

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Mindshare rolls out Brennans NFTs

GroupM’s Mindshare have launched a new campaign bringing Brennans Bread into the world of NFTs and specifically targeting the Generation Z consumer audience. What is an NFT? The letters stand for non-fungible token. NFTs allow people to buy and sell ownership of unique digital items and keep track of who owns them using the blockchain […]

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Dentsu’s Merkle acquires Pexlify

Dentsu has agreed a deal to acquire Pexlify, the Salesforce consultancy based in the UK and Ireland. Pexlify will join Merkle, Dentsu International’s data-driven customer experience management (CXM) company. The deal boosts Merkle’s existing Salesforce capabilities, adding scale and additional geography in the UK and Ireland for B2B and B2C clients. Details surrounding the value […]

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