Archive2021

St Vincent’s Private wins sustainability test

St Vincent’s Private Hospital in Dublin boasts the best sustainability reputation in Ireland, the latest Reptrak index conducted by The Reputations Agency and Reptrak shows. Credit Unions, An Post, Bord Bia and Mater Private Network made up the other top five positions. It is the ninth annual study of sustainability reputations in Ireland, ranking 100 […]

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Marquis takes over from Gregory at Ogilvy

  Kyle Marquis has taken charge at Ogilvy as managing partner following the departure of Jane Gregory to take on a global role at the Education Tech learning software group. Marquis was recently involved in Along Came a Spider and prior to that was client and operations director at Eightytwenty, which Ogilvy acquired from founder […]

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MII and Onside to debate sponsorship

Marketing Institute Ireland (MII) and John Trainor’s agency Onside will again combine to host the sixth ‘Who Won Sponsorship?’ series later this month. Spend on sponsorship in Ireland this year is expected to amount to   €182 million. The event will explore the summer’s UEFA Euros, the Olympics and Paralympic Games, with learnings from stakeholders. Peter […]

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Nóirín Hegarty named new Times editor

Nóirín Hegarty has been appointed Ireland editor of The Times and The Sunday Times and will join the paper next month. Reporting to London-based Emma Tucker, editor of The Sunday Times, and John Witherow, editor of The Times, she will be responsible for editing both titles in Ireland and leading the newsroom’s move to digital-first […]

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Wolfgang aims to double staff and revenues

Wolfgang Digital plans to double headcount from 60 to 120 and double revenues to €10 million over the next three years, through a programme of continued internationalisation. The agency run by Alan Coleman was named Google’s number one search partner and shopping partner in EMEA, a status which pushed its global revenues to €1 million […]

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BCI campaigns for facts about breast cancer

This week sees the launch of an integrated and heavyweight awareness campaign called #MakeTime2Check by Breast Cancer Ireland (BCI) to mark Breast Cancer Awareness Month. The campaign which coincides with the 10th anniversary of Ireland’s leading breast cancer charity, involves on-street and experiential activations developed by Verve. The Verve work drives awareness around the eight […]

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Core says almost half of renters aged 35-54

A report by Core shows that of those renting in Ireland 46 per cent are aged between 35 and 54 and 55 per cent are couples with and without children, despite the wide assumption that renters are young single adults. The average renter’s age has been rising as the lack of purchasable properties keeps a […]

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Beko to salute GAA club champions

Beko and Leinster GAA have launched a new award aimed at highlighting the work carried out by clubs in the province. People are asked to nominate a club member to have a chance of winning €1,000 worth of gear. The 2021 Beko Club Champion aims to reward and celebrate GAA club heroes who go above […]

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Lidl tops latest BrandShout poll

German discounter Lidl topped the BrandShout Omnipoll telesurvey for September. The ad recall survey, which is conducted by Ipsos MRBI for Marketing.ie, is based on interviews with a new national panel of 1,000 adults in Ireland every fortnight. Lidl moved up from joint second place with main rival Aldi in August and replaced Vodafone in […]

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McShane steps down from daily role at B&A

Ian McShane has stood down from his normal day-to-day role as executive chairman at Behaviour & Attitudes (B&A). He will continue to serve as B&A’s non-executive chairman until the end of the year. McShane joined Ireland’s premier research agency in September 2006 as managing director having held a similar role at TNS MRBI, now Ipsos […]

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Flat white Ireland’s favourite coffee

A flat white is Ireland’s favourite coffee, data based on 250,000 digital payment transactions by LoyLap indicates. Following closely behind is cappuccino, with latte and americano rounding off the list. Latte is regarded as 24 per cent less favourable than cappuccino with americano 19 per cent less popular than latte. Flat whites were most popular […]

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Starcom wins TAMIs grand prix for National Lottery

The winners of Ireland’s TV planning awards known as the TAMIs have been announced. Once again, the event took place virtually with the winners being revealed in a one-off broadcast. Starcom were awarded the grand prix award for their consistently high standard work on the National Lottery. As a reward, the National Lottery receives €100,000 […]

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ASAI eager to hear back on food ad rules

The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body which aims to promote high standards of marketing communications in Ireland, recently introduced new rules relating to the advertising of high fat, salt and sugar (HFSS) products which are incorporated into the authority’s food and non-alcoholic beverages code. The new restrictions will come into […]

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