The Institute of Advertising Practitioners in Ireland (IAPI) has awarded the industry body’s honorary fellowship to Geraldine O’Leary, commercial director – RTÉ, and Ray Sheerin, co-founder and managing director of former agency Chemistry, who now operates the Ray Sheerin Consultancy. The honours were presented at a members’ away day. O’Leary and Sheerin were honoured for […]
Archive2023
Shift at play for brand ambassadors
Almost one million Irish consumers trust a product or service more if a sports personality they admire endorses it, a new joint study by sponsorship consultants Onside and the Line Up Sports agency shows. The Talent Reframed 2023 report provides an update on the changing landscape for Irish marketers actively involved in hiring brand ambassadors. […]
Allianz ads highlight pet benefits
F&B Huskies has unveiled its ‘Pawscription’ pet insurance campaign for Allianz Insurance. The ads aim to reframe the emotional value pets hold for their owners and drive home the message that insurance doesn’t just benefit the pet, it benefits the owner too. Research has shown that pets help ease stress, promote exercise and improve cognition […]
Linehan new Local Ireland president
Dan Linehan, head of Irish Times regional newspapers, is the new president of Local Ireland, the association representing local news publishers around the country. He succeeds Declan McGuire, managing director of the Connacht Tribune. His appointment was confirmed at Local Ireland’s AGM at Bloomfield House Hotel near Mullingar. Linehan, who was vice president of Local […]
Event showcases power of radio
Radiocentre Ireland will host a webinar this Thursday to showcase the effectiveness of radio campaigns in driving business results. The event will showcase new research specific to the Irish market. It will provide insights around how specific campaigns impact consumer thinking and behaviour and how audio can drive website traffic and search activity. The findings […]
Dynamo rolls out Newstalk rebrand
In its first major rebrand for Newstalk in over 15 years, Bauer Media has launched a new logo, visual identity and brand tagline for the station created by Dynamo. The new look is based on audience research. Newstalk has a weekly audience of 786,000 listeners. The latest JNLR report by Ipsos gives the talk station […]
Sky Ireland named top team at AIMs
Sky Ireland received the award for marketing team of the year at the Marketing Institute All Ireland Marketing (AIM) Awards attended by over 800 marketers. There were 115 shortlisted finalists competing across 25 categories of marketing disciplines. Vodafone Ireland won the advertising campaign award for work by Folk Wunderman Thompson. Square won two category awards […]
Wafer honoured by Marketing Institute
The Marketing Institute has named Diageo’s Gráinne Wafer as this year’s recipient of the marketing champion award ahead of tonight’s All Ireland Marketing (AIM) Awards. Wafer is global director for Guinness, Baileys Irish cream liqueur and Smirnoff vodka and is a member of both the Diageo global marketing and global senior management teams. During her […]
Heineken has a ball on O’Connell Bridge
Social media was awash over the weekend with footage of a giant rugby ball on top of O’Connell Bridge House in Dublin. The footage of a 30-metre ball was viewed countless times within a few hours of going live. However, the ‘installation’, which was shared on social media by content creators Paul Olima and comedian […]
Evoke sponsors women’s cricket
DMG Media has signed up as the new media partner of Cricket Ireland with its women’s website Evoke fronting Cricket Ireland’s Super Series premier domestic women’s competition. The partnership coincides with Cricket Ireland becoming only the second sport in Ireland to offer full-time professional playing contracts for women last year. National programmes have been launched […]
First Effie Awards jury announced
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the jury for the first round of judging in this year’s Effie Awards Ireland 2023. Effie is a global forum for marketing effectiveness. The awards are open to agencies and brands that want to be recognised for effective marketing efforts that make a difference and achieve […]
Digital spend up four points to €860m
Digital advertising spend in the Irish market last year reached €861 million, the latest results of the IAB PwC Online Adspend report show. The figure reflects a growth rate of four per cent year on year. Display advertising was up by three points to €513m in 2022, driven by the growth in video at seven per […]
Aldi voted most reputable supermarket
Irish shoppers have voted the German discounter Aldi as the most reputable supermarket in Ireland, the 2023 RepTrak Ireland Report indicates. The annual survey of 5,500 adults measures the level of trust, respect, admiration and esteem consumers have for Ireland’s largest and most visible companies. The interviews were conducted in January and February. Aldi scored […]
