Archive2023

Legacy rolls out Laya sports series

Laya healthcare has unveiled its latest endeavour, Driven, a multi-platform campaign featuring a five-part video series in conversation with brand ambassador Johnny Sexton that delves into the self-belief of some of Ireland’s top sports stars. Created by Legacy Communications and produced by Motherland, the series provides an insight into what motivates Sexton, and shares some […]

Mater Private Network (MPN) has launched a new campaign highlighting the life benefits of its cardiology care. Created by The Brill Building, the campaign marks MPN’s advertising debut. The cardiac care in MPN’s Dublin and Cork hospitals is considered among the best in the country. Offering a complete range of heart and vein-related services, they […]

BBDO’s strategic planning director Adriano Eliezer explains how gaming has revolutionised Ireland’s entertainment landscape and why it’s time marketing leaders joined the party Gaming is in the mainstream. So why isn’t it in our marketing plans? Ten months ago, the Dáil passed new tax incentives to make Ireland more attractive to videogame studios and developers. […]

A survey of Ireland’s marketing professionals by WPP group media planning agency EssenceMediacom has found that the main issues facing the sector are staff burnout, recruitment, working from home and measuring the impact of social media. As many as six in ten of the Irish marketers interviewed found the pace of work relentless, while 58 […]

Allianz Insurance has launched Rebuild Better as support for its home insurance customers with buildings cover to rebuild more sustainably when repairing damage to their homes. Said to be the first of its kind in the Irish market, the initiative aims to help customers to invest in eco-friendly upgrades. Customers with eligible policies can get […]

Ireland’s marketers are reminded that the cut-off date for submissions for this year’s Marketer of the Year (MotY) award is 5pm on Thursday, September 21st. The judges will be looking for Irish marketers who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants should have a track record of […]

RTÉ Media Sales has announced that Permanent TSB has replaced Renault as sponsor of The Late Late Show on RTÉ One for the next two seasons. The financial details of the new deal were not disclosed. The contract comprises 730 credited stings for each of the two seasons. Comedian and broadcaster Pat Kielty will host the chat show in […]

Canterbury has signed a four-year extension with the Irish Rugby Football Union (IRFU) as the kit provider to the Ireland rugby teams until the end of the 2028 season. The new deal includes men’s, women’s, underage and Sevens squads. The first contract ran from 2000 to 2009. The current deal, running from 2014, has delivered […]

Travel and tourism publication TravelExtra has been acquired from Business Exhibitions by travel journalist Eoghan Corry for an undisclosed sum. TravelExtra was founded in 1995 by Gerry O’Hare, former travel correspondent of the Irish Press, and Tony Barry, former travel editor of the Evening Herald, with the assistance of Anne Cadwallader and PR man John […]

Peter Field, renowned for his work on advertising effectiveness, will present the latest findings on how advertising works at a breakfast event hosted by Radiocentre Ireland. The presentation will look at best practice in brand building and it will be the first time that some new data has been updated and published. Peter Field is […]

Thomas Ryan has joined Publicis Dublin as social and content director. He has nine years experience in social and digital content. He was head of social at F&B Huskies since 2018. He also led social teams at Circulate and BBDO Dublin. Among the accounts he has worked on are Fáilte Ireland, Allianz Ireland, Nissan, Virgin […]

Bauer Media Audio Ireland has acquired the Media Central sales house. Media Central is a cross platform advertising media sales agency, with a reported reach of nearly 2.3 million listeners every week. The agency currently represents Bauer brands Today FM, Newstalk, 98FM, Spin, Red FM, Off The Ball and AudioXi. The new deal is an […]

The Institute of Advertising Practitioners in Ireland (IAPI) has announced the shortlisted entries for Effie Awards Ireland 2023 which this year’s judges have decided show exceptional creativity, strategy and effectiveness in the field of marketing communications. Agencies, clients and brands are in the process of showcasing Ireland’s finest advertising work, emphasising the power of innovative […]