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Grant replaces Leahy as OMA president

Joanne Grant, managing director of out of home (OOH) company JCDecaux, has taken on the role of president of the Outdoor Media Association (OMA), succeeding Colin Leahy, managing director at Exterion Media. The role of OMA presidency is renewed every two years and plays a pivotal role in raising the profile of OOH on the island […]

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PML Group appoints four new board executives

Our of home (OOH) advertising specialist PML Group has appointed four senior executives to its board. The appointees are Geoff Lyons (right), managing director, PML Group; Niamh White, group finance director; Darren Jackson, director, PML Northern Ireland and Karen Claxton, group investment director with the company. All four new appointments, pictured with co-founder, Jimmy Cashen (centre), […]

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Exterion Media extends CIE contract to 2021

Exterion Media and CIÉ Group have agreed a two-year extension to the advertising estate management contract to January 2021. The contract, which started in January 2014, includes external and internal ad formats on the Dublin Bus, Bus Éireann and Iarnród Éireann fleets, rail and bus stations, bridges and a nationwide roadside billboard portfolio. The estate […]

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JCDecaux to support three charities for two years

JCDecaux will once again be working with three partner charities for a two year period, as and from this month. The partner charities for 2018/2019 are Alone, Barnardos and Fighting Blindness. JCD will be donating over €2 million worth of outdoor media space over two years to support each charity in their efforts to raise awareness […]

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PML rolls out new platform for Lottery

In an Irish media first, PML Group has delivered dynamic digital out of home (DOH) at scale in a campaign using its proprietary dynamic platform. Working with Starcom and Rothco, PML rolled out its new capabilities with a National Lottery campaign which encompasses a live countdown clock to the Millionaire Raffle taking place on New Year’s […]

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Study points to digital’s impact on poster market

Exterion Media and PML Group have launched Digital Effect 2 : the New Normal, a study that explores digital out of home (DOOH) advertising and its impact on brand perception from a consumer perspective.  The study combines the views of advertisers and consumers and explores the best opportunities that create impact and engage with audiences. […]

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Clear Channel wins Tesco digital contract

Clear Channel Ireland has won the contract to install 70 digital screens in Tesco stores nationwide following a competitive tendering process. The company, run by Terry Buckley, will launch the ‘Tesco Live’ network of screens and will be responsible for maintaining and selling the associated advertising space at various Tesco stores. The screens will be […]

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Whelan expands his UK urban digital network

Vincent Whelan of Urban Digital Network (UDN) has acquired a network of 200 Adpod D6 screens in 53 shopping malls across the UK, delivering a wider urban presence. With the acquisition, Whelan is expanding his UK footprint, which includes the digital screen adjacent to Cineworld cinema in Leicester Square and some larger mall digital screens. Whelan […]

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PML’s sweet idea wins Cadbury OOH grand prix

Poster specialist PML made a statement on how creative power in advertising may be shifting by winning the media grand prix for its Cadbury’s Dairy Milk work at the 26th JNOR annual outdoor advertising awards presented at an industry event in the Shelbourne Hotel. It is the first time the award has gone to an […]

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Glanbia fresh on OOH with MyMilkMan.ie poster

Glanbia’s milk delivery service MyMilkMan.ie has launched an out of home campaign through PML. Planned by Carat with creative by Irish International BBDO, the ads shows how it is easier than ever to get milk delivered as it’s just a click away. The brand is running on the capital’s latest OOH addition – JCDecaux’s Digipole […]

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JCDecaux’s new Digipole goes live in Ballsbridge

JCDecaux’s brand new Digipole at Ballsbridge is now live, making it the first roadside large format screen in the Republic of Ireland. The double-sided Digipole is located in Ballsbridge where multiple flows of heavy traffic head towards town by way of Baggot Street and Mount Street, and out of town through Ballsbridge, Merrion Road and Blackrock. […]

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Adtower signs deal with Canada’s BroadSign

Adtower digital media out of home (OOH) advertising has entered an agreement with Canadian company BroadSign enabling it to extend its platform with the launch of automated digital signage content management system. Based in Montreal, BroadSign provides a cloud-based platform for automating digital signage content management workflow. Its software powers over 120,000 displays in over 40 […]

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Exterion Media’s Live! delivers transport options

Exterion Media has announced the launch of Live!  The new brand defines the experiential opportunities available across the CIÉ rail and bus network. Live! is dedicated to working with clients to ensure that their brand activation campaigns are executed in a seamless manner while maximising the opportunity to engage with commuters on their daily journeys. […]

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