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Adtower signs deal with Canada’s BroadSign

Adtower digital media out of home (OOH) advertising has entered an agreement with Canadian company BroadSign enabling it to extend its platform with the launch of automated digital signage content management system. Based in Montreal, BroadSign provides a cloud-based platform for automating digital signage content management workflow. Its software powers over 120,000 displays in over 40 […]

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Exterion Media’s Live! delivers transport options

Exterion Media has announced the launch of Live!  The new brand defines the experiential opportunities available across the CIÉ rail and bus network. Live! is dedicated to working with clients to ensure that their brand activation campaigns are executed in a seamless manner while maximising the opportunity to engage with commuters on their daily journeys. […]

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Just Eat hops on board as Dublin Bikes partner

Dublin City Council (DCC) and JCDecaux Ireland have signed up Just Eat as the new commercial partner of dublinbikes in a €2.25 million three-year deal. The food delivery brand replaces Coca-Cola’s Coke Zero. The new branded bikes will be visible on Dublin streets from the end of August. As well as the bikes’ livery, docking […]

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Call for entries to outdoor advertising awards

It has been announced by the Outdoor Media Association (OMA) that entries to the 26th Outdoor Advertising Awards are now open. The awards, which take place every two years, celebrate excellence in content and planning in out of home advertising throughout Ireland. The ceremony will take place in the Shelbourne Hotel on Thursday,  October 12, […]

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Sky rolls out ads for Now TV platform

Sky Ireland has a new TV, out of home (OOH), digital and radio campaign in support of its new Now TV online streaming service. Now TV allows viewers to watch live pay TV and on demand shows, box sets, movies and sports, all without a contract. The campaign launched with a 40” TV spot, featuring […]

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New arrivals trend opens up out of home market

PML Group reports a three per cent increase in out of home (OOH) ad spend for the first quarter of the year. The increase follows a seven per cent improvement for the whole of 2016. Growth is said to be coming from across various market categories and advertisers. But an interesting trend emerging is the […]

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Cinema group launches wider OOH offering

Cinema sales house Wide Eye Media has announced the formal launch of its digital and out of home (OOH) advertising services. Wide Eye Outdoor (WEO) is a network of over 170 digital screens. It has evolved from providing traditional Cine 6 (6 sheets in cinema foyers), to four networks: cinemas (Cine D); shopping centres (Retail […]

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Lyons to become PML Group managing director

Geoff Lyons is set to leave Independent News & Media (INM) where he was commercial director to become managing director at out of home (OOH) specialist PML Group. He was previously group marketing director at Independent Newspapers, overseeing marketing and promotions for the Irish Independent, the Sunday Independent and the Herald. He joined Independent Newspaper as […]

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Ulster Banks goes OOH with Apple Pay

Ulster Bank has launched an out of home campaign to launch Apple Pay. The campaign uses creative by In the Company of Huskies with media by Core’s MediaVest and poster specialist PML. The campaign comprises 48 sheets, 96 sheets, Golden Squares, bus shelters and digital panels. The bank’s app was the first to offer TouchID […]

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Enright takes on new role at PML Group

In addition to her role as director of Source out of home, Louise Enright has been appointed to head of audit for the PML Group. She will liaise with media agency planners, trading teams, audit companies and PML Group’s own client service teams to manage the entire audit process for the out of home communications group […]

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OMA awards to be presented in October

The Outdoor Media Association (OMA) has announced that the 26th Outdoor Advertising Awards will take place later this year on Thursday, October 12, in the Shelbourne Hotel. JNOR director Philip Sherwood says the awards are aimed at honouring excellence in out of home creativity and planning in the Irish market over the past two years. […]

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Kinetic gets Coke more mobile with Ad2One

Out of home (OOH) specialist Kinetic has agreed a deal with Ad2One to further integrate Out of Home (OOH) and mobile campaigns. The partnership allows clients to tie-in a mobile display campaign using Near technology with an OOH campaign. Coca-Cola was the first client to sign up to the service with a campaign promoting a mini […]

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Exterion rolls out dPods in Connolly

Exterion Media has launched a digital media gallery in Dublin’s Connolly Station. The gallery is the first of its kind in Ireland and offers creative opportunities, including synchronised and sequential transitions across 12 70″ dPods. Connolly is Ireland’s busiest railway station with nearly nine million commuters passing through it on an annual basis. Antoinette O’Callaghan, marketing […]

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