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Love Irish Food offers €70k in out of home ads

Today, Love Irish Food in partnership with Exterion Media, the market leader in outdoor advertising in Ireland, has launched the annual Love Irish Food Brand Development Award. The Award aims to give one Love Irish Food member brand a powerful platform to promote their brand to consumers. Pictured at the launch of the Love Irish Food Brand Development Award is Kieran Rumley, Executive Director, Love Irish Food and Antoinette O’Callaghan, Marketing Manager, Exterion.

The Love Irish Food brand development awards run in tandem with Exterion Media offers one lucky group member €70,000 in out of home (OOH) advertising space. Running for its fifth year, the brand will get two weeks’ exposure across Exterion Media’s retail six sheet portfolio, PurchasePoints and across their retail digital network. The campaign includes print […]

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Doubts over plans for Dublin Bikes

**** NO REPRODUCTION FEE **** 18/06/2014 : DUBLIN : Coca-Cola Ireland investment to support the expansion of dublinbikes scheme. Number of bikes to treble to 1,500 and docking stations increased to 100. Bike scheme to be known as Coca-Cola Zero dublinbikes. Dublin City Council and JCDecaux Ireland announced today, 18th June 2014, that Coca-Cola Zero will become the commercial  partner of dublinbikes in a three-year agreement. The Coca-Cola Zero dublinbikes were unveiled at the announcement at Hanover Quay dublinbikes station at 11am today and will be available to the scheme’s members from the end of June. Picture Conor McCabe Photography.MEDIA CONTACT : Dublin City Council Media Relations Office T. (01) 222 2170

Dublin city councillors have voted against plans to allow French poster company JCDecaux to erect four new Metropole screens in south Dublin as part of the bike rental scheme first agreed with Dublin City Council (DCC) in 2006. Three of the double-sided screens were planned at Donnybook Road, Shelbourne Road and Pembroke Road, beside the […]

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Water Wipes rolls out new DOOH push


Exterion Media is running an interactive digital out of home (DOOH) campaign for baby wipe brand WaterWipes at Dundrum Town Centre. The campaign, a first for OOH in Ireland, uses thermal imaging to demonstrate skin-to-skin contact between parents and their babies. Exterion created a template to support Water Wipes’ ‘Pure Love’ campaign, with uploaded photos taken […]

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Kearneys front NDC fitness and exercise push

NDC Powered By Dairy with Dave Kearney

Powered by Dairy is a new engagement-driven campaign to be launched by the National Dairy Council in early August.  It uses mainly out of home (OOH) and digital media to draw consumers in to behind-the-scenes film footage of NDC ambassadors rugby players Rob and Dave Kearney trying their hand at new and different types of […]

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AdGrad uses OOH to promote pitches

PML and JCDecaux AdGrad 2016 Metropanel

The AdGrad class of 2016 from DIT Aungier Street worked with PML Group and JCDecaux in promoting this year’s industry pitches using a Metropanel 6 Sheet designed by the students themselves located just outside the college. The pitches take place in DIT college at 5pm next Thursday. The class of 24 have been split into two […]

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Germany most fancied to win Euros

Carlsberg Euro 2016 96 Sheet

Germany are set to regain the European Championship football trophy in France this summer. At least, that’s the verdict of the Dublin public, research by Ipsos MRBI for out of home (OOH) specialist PML Group indicates. The survey involved interviews with 300 Dublin respondents, aged from 16 to 54. Four in five of the sample were […]

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Meteor’s Christmas Unlimited top OOH

Meteor Christmas Unlimited Bus Side

Meteor’s Christmas Unlimited out of home (OOH) campaign created by Rothco and Vizeum has won the grand prix in PML’s annual Poster Impact awards. The awards recognise the best recalled and designed campaigns of 2015, as chosen by the Dublin public. With research by Ipsos MRBI, the awards measures the effectiveness of over 1,300 campaigns […]

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Diageo top OOH advertiser in 2015

PML Group’s annual out of home (OOH) market review for 2015 shows that the sector grew by six per cent last year, following a similar level of growth in 2014. Ireland’s leading outdoor advertising specialist attributes the upward pattern to the ‘always on’ nature of the medium, improvements in the quality of the advertising plant, […]

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JCDecaux to support three charities

Barnardos Metropanel for JCDecaux

French poster company JCDecaux has confirmed its three nominated charities in Ireland for the coming 2016/17 two-year period. A total of €1.75 million worth of outdoor media space will be provided to raise awareness and drive fundraising for the Alone charity which helps the elderly, children’s charity Barnardos and the Irish Cancer Society – much […]

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Danske Bank first on roadside digital

Danske Bank Ireland's First Roadside DOOH

Danske Bank has kicked off the New Year with a take-over campaign on an all-new roadside digital out of home (DDOH) media screen in Belfast. The screen is the first roadside DOOH ad of its kind to launch anywhere on the island of Ireland. Measuring almost 30 square metres, the display is situated on Shaftesbury […]

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O’Kane and Byrne promoted at PML

PML Fast Food Posters

Two key members of PML’s client service team have been promoted at the company. Laura O’Kane and Jennifer Byrne have both been made account managers. O’Kane joined PML three years ago and has worked on Kellogg’s, Glanbia and Bank of Ireland. Byrne also joined the OOH specialist in 2012 and has worked on Three, Aer […]

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McGargles wins Love Irish Food brand award

*** NO REPRODUCTION FEE *** DUBLIN : 30/06/2015 : Love Irish Food today launched the ‘Masters of Their Art’ Series in association with the Irish Independent - a nationwide search among its member brands to find Ireland’s four finest ‘Masters of Their Art’ i.e. those who have an unparalleled passion for and a true understanding, of their craft. As the Irish food industry risks losing some of its finest production skills with the demise of some food industries and the skills inherent in them, this important initiative, the first of its kind in Ireland, seeks to identify and celebrate those possessing and employing unique skills, tools, recipes and methods often passed down through generations. Once the four finalists have been selected and announced, each finalist will be profiled in the Irish Independent’s weekend magazine, following this the judging panel will then select one overall winner who will receive a special Love Irish Food commemorative and personalised sculpture. Pictured at the launch of the Love Irish Food’s Masters of Their Art Series was Niall Phelan from the Rye River Brewing Company – a proud and active member of Love Irish Food,  an organization launched in 2009 to make Irish consumers aware of food and drink brands that are produced in Ireland and to allow shoppers recognise the Love Irish Food mark when they want to identify Irish produced food and drink brands. Further details of the initiative are available on www.loveirishfood.ie Picture Conor McCabe Photography.

The Rye River Brewing Company beer McGargles is the winner of the fourth annual Love Irish Food brand development award. The win sees McGargles receive €70,000 worth of out of home advertising space from Exterion Media. In addition, ad agency OwensDDB has contributed an €8,000 creative bursary to the award open to Love Irish Food […]

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PML bought by Posterscope

UK-based Posterscope has bought PML Group, Ireland’s leading out of home (OOH) advertising specialist, for an undisclosed sum. Following completion of the deal, PML will be part of the Posterscope worldwide network, which is part of Dentsu Inc. Established in 1982 by Jimmy Cashen and the late Gerry O’Donoghue, PML has offices in Dublin and […]

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