Electric Media has signed an exclusive deal with the eBay global online auction site. In what is claimed to be a first for an Irish digital agency, the agency has sole sales rights to the combined eBay inventory for Ireland and the UK. In Ireland, eBay has 800,000 unique users with 51 million monthly page impressions.
The deal with eBay.co.uk means the Irish inventory offered to Electric Media results in an extra 150,000 unique users and four million monthly page impressions. Dermot Hanrahan, chief executive, Electric Media, said his agency’s clients will now be able to target a combined figure of almost one million unique users.