Mediavest was the biggest spender on press advertising in 2016 for the third year running. A report by NewsBrands Ireland – formerly the National Newspapers of Ireland (NNI) – showed the Core Media group agency recorded a spend of €154.5 million. Sister agency, Mediaworks, had the highest increase. Sixty per cent of agencies upped their spend in 2016.
The NewsBrands’ data found that a total of €154.5m was spent on press ads last year, with €94m from agencies and €60m direct. The annual agency league table which ranks agencies by spend. Mediavest had a spend of almost €14.5m. Michael Clancy, managing director, Mediavest, said his agency was delighted to once again be the largest press investor.
“Both on and offline they deliver a valuable audience to our clients in a trusted editorial environment, something that’s increasingly important in a world of ‘alternative facts’ and fake news’,” Clancy added. Elsewhere in the agency league table results, Mediaworks recorded the highest increase in ad spend, a growth of €2.4m, or 60 per cent, year on year.
Ad Vantage Media recorded the highest annual percentage increase at 80 per cent.
NewsBrands Ireland’s 2016 Agency League Table
|Position||1 January 2016 to 31 December 2016|
|12||PHD Media (Ireland)||2,000,427|
|15||Havas Media Ireland||976,096|
|20||Ad Vantage Media||539,473|
|Total Revenue from Agencies||94,305,122|
|Total Revenue from Direct Sources||60,258,651|
|Newsbrands Advertising Revenue Full Year||2016||2015||Diff %|
|Revenue from agencies||94,305,122||98,415,997||-4.18|
|Revenue from direct sources||60,258,651||66,126,118||-8.87|