02 marketer spreads good vibrations

02’s head of brand and marketing communications in the UK, Shadi Halliwell, is launching a range of luxury sex toys with the full support of her employer. Halliwell launched Shy vibrators three years ago but she now hopes to secure retail shelf space for an extended line.
She described Shy as the ‘Prada of sex toys’. Her former 02 colleague, Susie Moore, who was head of brand but is now on maternity leave, is a shareholder in Shy.