Mondelez International’s flagship confectionery brand, Cadbury’s Dairy Milk, retains the title of Ireland’s most emotionally connected brand in a poll conducted by Red C Research. A survey of 2,024 Irish adults and 177 fast moving consumer goods (FMCG) brands showed the chocolate treat resonates best with Irish consumers for a third year in a row. […]
ArchiveJuly, 2024
BBH Dublin appoints Pasalar as strategy lead
BBH Dublin has appointed Darius Pasalar as its strategy lead. He has worked across agencies in Ireland and the UK on brands such as Häagen-Dazs, Pernod Ricard and Visa. He joins BBH from Accenture Song’s Droga5 where he was head of planning on AIB, Kerry Foods and Epidemic Sounds. Prior to that, he was strategy […]
TBWA rolls out Feed online content
TBWA\Ireland has launched Feed, the Omnicom agency’s branded social media, content and performance offering. Clients of the new service include Dalata, Clayton and Maldron hotels, Glenveagh, Tourism Northern Ireland, Burger King, Eir, Audi, Children’s Health Foundation and BestDrive by Continental. Feed’s newly-appointed executive director is Andrew Murray, who joined TBWA in 2017, having worked at […]
Irish marketers share takes on Cannes Lions
Members of the Institute of Advertising Practitioners in Ireland (IAPI) and the Marketing Society gathered in the Royal Irish Academy of Music in Dublin to hear Irish marketers and an agency creative director talk about their experiences at this year’s International Festival of Creativity in Cannes. The speakers spoke about how much of the work […]
TABS hosts lunch in September
The third annual charity lunch organised by The Advertising Benevolent Society (TABS) will be held in the Intercontinental Hotel, Ballsbridge in September. This year, the society celebrates its 70th anniversary. During its three score and ten years, TABS has supported hundreds of people in adland and their families who have experienced trying times. Along with […]
Epic helps Shania Twain dig up her Irish roots
Pop star Shania Twain has discovered her Irish heritage in the form of a guitar presented by Epic The Irish Emigration Museum. Creative agency The Public House worked in collaboration with the museum and the Irish Family History Centre to celebrate the Irish heritage of the global superstar. Genealogy experts in the museum delved deep […]
Pernod Ricard appoints Carat across Europe
French drinks multinational Pernod Ricard has appointed Dentsu’s Carat as a cross European media agency, including in Ireland for Irish Distillers following a competitive pitch. It is the first time the company have taken this pan-European approach. Pernod Ricard has used GroupM, Havas, Omnicom and MG in recent years, and has worked with Dentsu’s iProspect […]
Revolut branches out with new ads
Fintech brand Revolut and its agency of record, Anomaly, have created a new media campaign called ‘The Salary’. Launching in Ireland, the work is being extended across Europe, with plans for the ads to be rolled out in Spain and France from September. Comprising out of home (OOH), AV, social and digital, the work was […]
Leonie Tansey takes reins at IMS
Leonie Tansey is the new managing director of Galway agency IMS Marketing. She has also been appointed to the role of senior vice president of European operations at IMS’s parent company, Locomotive. Tansey’s career has included leadership roles in branding, marketing and digital marketing, in Ireland and New Zealand. She joined IMS in 2014 as […]
Dalata raises €363k for Marie Keating
Hotel group Dalata has raised over €363,000 for the Marie Keating Foundation (MKF) ‘Drive to Defeat Cancer’ campaign in support of its long-term cancer outreach service. The funds helped with the purchase of two new mobile information units and helped to fund five new specialist nurses, bringing the medical team to seven. Every year in […]
Dentsu says shopping deals remain a priority
Consumer price concerns have plateaued although the importance of deals and shopping around remains high, Dentsu reports. Looking across the supermarkets, people most often claim to do their supermarket shop in Tesco, Dunnes Stores or Lidl. However, due to the relative price of products, it is evident from Kantar’s data that Dunnes, Tesco and SuperValu […]
IAPI & Marketing Society co-host Cannes show
The Institute of Advertising Practitioners in Ireland (IAPI) and the Marketing Society are teaming up for a post-Cannes debrief. Held annually the Cannes Lions International Festival of Creativity is home to the world’s most prestigious advertising awards, celebrating creativity, effectiveness and innovation in the global advertising, marketing and communication industries. The event brings back the […]
Core leads on ICAD’s Upstarts
Marketing communications group Core is the lead partner with the Institute of Creative Advertising and Design (ICAD) Upstarts. Core will provide several mentors as well as space and feedback, along with potential recruitment at the end of process. Upstarts is a free-to-participate training and mentorship programme which aims to develop the skills of emerging creatives […]
