Newstalk and its Off The Ball sports show have signed an 18-month sponsorship deal with Outsurance, the South African insurer, for an undisclosed sum. The deal sees the company sponsor all sports news bulletins broadcast on Newstalk. Outsurance, whose Irish operation is based in Cherrywood in south Dublin, is one of the latest new providers […]
ArchiveSeptember, 2024
Boys+Girls’ SuperValu ad whets appetites
“When did the food that brought us together get replaced with the feeds that pull us apart?” That’s the question posed in Boys+Girls’ new campaign for SuperValu, ‘Dinner time well spent’. The ad is a rallying cry to Irish households to put the tablet away at the table and reconnect over food – from the […]
Kia supports national beach clean up
Over 400 groups and more than 10,000 volunteers have already signed up for the Clean Coasts Big Beach Clean on September 20-22, supported by Kia Ireland. With the deadline for registering fast approaching, it’s a final reminder to volunteers to sign up before 5pm next Wednesday, September 11, to avail of a free kit, while […]
Farrell cites failings in corporate governance
The damage that failings in corporate governance risks causing to Ireland’s reputation as a centre of entrepreneurial drive and innovation, Paul Farrell, chief executive of Hibernia College, has said. The former Virgin Media CEO and marketing boss at 02 and The Irish Times, said too many businesses founded on the back of invention, a scientific […]
Diageo adds Rockshore 0.0
Diageo Ireland has launched Rockshore alcohol-free lager in cans. Hilary Quinn, marketing director at Diageo Ireland, said last year demand for non-alcoholic beer grew in Ireland by 18 per cent and in recent years the company has invested heavily in the category. Rockshore 0.0 lager is brewed with the same four ingredients as the brand’s […]
Lucca wins PRII bursary with Harris
The Public Relations Institute of Ireland (PRII), Harris PR and the Open Doors Initiative (ODI) have awarded this year’s PRII scholarship to Carolina Lucca. Part of the institute’s diversity, equality, and inclusion (DEI) initiative, the scholarship is presented annually to someone from a background or community under-represented in public relations, and covers fees for the […]
Core revises adspend forecast to €1.57bn
After a stronger than expected first six months, Core has upwardly revised its advertising expenditure forecast for 2024 to 6.94 per cent. The company had originally estimated the market would grow by around 4.1 per cent to €1.47 billion. The prediction now is that adspend may reach €1.57bn – a jump of 6.9 per cent. […]
