Dublin ad agency Chemistry has released an Adland Girls viral with top model Alison Canavan to promote Kerry Foods’ LowLow spread. “Meet our Adland Girls, they’re perfect, just like you should be….really? You must fit into skinny jeans, you can be happy living on a cracker, you should be skinnier! LowLow wants to break the cycle that exists in ads which tell women how they should look and what they should eat to look this way.
“Beneath the humour lies LowLow’s overall message that food should be an integral part of a healthy and positive lifestyle. They want to make consumers feel good about themselves rather than telling them how they should look and what to eat. We hope you’ll agree that all is not as it seems in adland!”, Chemistry says.
The viral can be watched at http://www.youtube.com/watch?v=zNAR5T_DSvs
