The reality for marketers is more data, more specialised agencies at the table and more content to deliver to the ‘always on’ consumer. What is different now is the pace of change due to technology. Here are six ways for marketers to become change makers and leaders. 1 Rethink business models, not just use data […]
Articles Archive
Since you ask… Gary Disley of Eircom Business reviews some recent TV ads
The first ad I watched involved a pub, a banjo and some reasonably robust Irish signing. No it wasn’t for Guinness or any other beverage that was trying to tempt us during the Christmas party season. Oh, no. The twist in this was that it included a canary that looked and sang like Ronnie Drew. […]
Ulster says yes
MICHAEL CULLEN ON THE PROSPECTS FOR THE NEW TV CHANNEL, UTV IRELAND Surrounded by screens on three sides and what are said to be the latest in mod-cons for TV interviews, news anchors Alison Comyn (above) and Chris Donoghue rehearse with a report on President Higgins’s visit to China. The studio is part of a 16,500 […]
Since you ask
Kenny Jacobs, chief marketing officer, Ryanair Aldi – This is a very good ad about supporting local Irish producers. It has the right tone and tells the story through the local GAA team which doubles up their connecting with the community message. Low enough production values which is smart use of marketing spend. More […]
A return to basics
DIANE TANGNEY ON AN OGILVY STUDY WHICH POINTS TO PEOPLE POWER The dogs on the street knew what the Celtic Tiger meant. For them, it explained the fortuitous treats and canine pampering days that came their way. The Celtic Tiger term captured why things were they way they were in Ireland. We defined our nation […]
Adland – Where all ads work
JOHN FANNING REVIEWS ADFX 2014 AND THE EMERGING TRENDS IAPI’s Advertising Effectiveness Awards for 2014 attracted a record number of entries which shows Irish agencies and their clients are taking return on advertising investment much more seriously. The growing corporate intolerance of the perceived lack of an ROI discipline which has traditionally characterised the marketing […]
New year, new vision
AS 2015 LOOMS, SHANE DOYLE SAYS MARKETERS NEED TO THINK IN A NEW WAY As we enter into the final quarter of the year, 2015 is coming into sharper focus. In readiness, brands need to ensure they focus in the right areas. While some of the issues we think are important are not brand new, […]
POINTS WELL MADE
As part of its ongoing recovery, Arnotts has a new loyalty card which Lou Conlon says is like no other available in Ireland
BUSINESS TARGETS
It is widely recognised that B2B marketing is a certain discipline. Eircom’s Gary Disley on how B2B differs so much to B2C
ROARING SUCCESS
Publicis boss Padraig Burns on why he was impressed by what he experienced on attending his first ever Cannes Lions Festival
HELLO BOYS
COLM CAREY REPORTS FROM A RESEARCH TALK ON MARKETING TO MEN As everyone knows, men get a bad deal in society. Forced out to work when we would rather stay home and mind the kids, having a narrow choice of work and leisure clothing, out of touch with our emotions and coerced into a pretence of […]
BRANDS OF THE EARWAYS: WHO HAS MOST TO AIR IN IRISH RADIO LAND?
Ireland’s mainstream radio stations have a lot to say for themselves. But which contemporary sounds are painting the most distinct brand images? Regular Marketing.ie readers often ask what prompts the subject matter for the Stray Thoughts column. Sometimes the question is posed with a degree of natural curiosity and sometimes with a barely-concealed veneer of […]
