Articles Archive

Leanne Papaioannou Chilli Pepper Marketing

PROGRAMMED FOR LOYALTY

LEANNE PAPAIOANNOU SAYS RETENTION IS THE GOAL THESE DAYS AND POINTS TO THE IDMA CONFERENCE FOR SOME PRACTICAL INSPIRATION

Share with friends:
Read more

ECCENTRIC STORYTELLER

MICHAEL CULLEN ON AN ABSORBING TALK GIVEN BY BRITISH FILMMAKER TONY KAYE AT THE SHARKS

Share with friends:
Read more
obama

US Diary by Sean Boyle

DUBLINER SEAN BOYLE ON QUITTING NYC AND WHY OBAMA IS COMING UNDER PRESSURE IN THE RUN-UP TO THE PRESIDENTIAL IN NOVEMBER

Share with friends:
Read more
Sample Article Pullout

MAKING A STEP CHANGE

IF DIALOGUE WAS TO HAVE A VIABLE FUTURE THE BEST WAY TO DO IT WAS BY INVESTING IN A NEW PLAN. MICHAEL CULLEN ASKED FOUNDER MICHAEL KILLEEN AND NEW MD GARY MCLOUGHLIN TO EXPLAIN WHY

Share with friends:
Read more
Author

Summer Miscellany by John Fanning

CONSUMER DISCUSSION GENERATES HEAT

Share with friends:
Read more
Sample Article Pullout

Can consumers live without smartphones?

Ciara Durkan looks at the strong growth in smartphones and considers the opportunities for marketers

Share with friends:
Read more
Sample Article Pullout

Beware of hidden tricks

Stealth strategies can catch out unsuspecting consumers who have no idea the truth is being skewed

Share with friends:
Read more
Sample Article Pullout

All set for digital

As Ireland prepares to bid farewell to the analogue TV signal and D-day approaches, RTE director of digital switchover Mary Curtis explains Saorview to Michael Cullen

Share with friends:
Read more
26/10/13.Paul Henderson and Caroline Downey at the Irish Daily Mail International Rules series at Croke Park.
Pic: Justin Farrelly.

Blazing a trail

Things are going well for Paul Henderson and Associated Newspapers – ANI. Michael Cullen asked agencies to explain how ANI is bucking the trend

Share with friends:
Read more
Liam Gaskin

Sponsor as a kindred soul

Liam Gaskin on why marketers should pay more heed to managing sponsorships

Share with friends:
Read more
Sample Article Pullout

There

Michael Cullen reports from a seminar on the future direction of magazines

Share with friends:
Read more
Author

Loud Whisper

As guys focus more on grooming, marketers aim to emasculate male consumers

Share with friends:
Read more
Author

The Research File

Colm Carey on a book which claims low profile executives can be achievers

Share with friends:
Read more

Privacy Policy | Cookies Policy