How green are faraway hills? – Aoife Nagle on how she and seven other young Irish advertising agency executives are getting on abroad, from London to New York, the Middle East to New Zealand
Articles Archive
One of a Kind
Michael Cullen remembers Sunday Independent editor Aengus Fanning who has died, aged 69
Year That Was
Michael Cullen nominates some of his favourite ads and recalls other highlights from the past year
FURTHER TRENDY
Robbie Clarke on a Trendsetters survey which looked at what was hot in marketing last year
DIGITAL REALITIES
Harnessing media power John Fanningn a valuable new book on how to maximise the new mediascape We are now so dependent on communicating through email, acquiring information through the internet and blathering on social media networks that we quickly forget how recent all these developments are; emails only became common less then 15 years ago. […]
A new path to brand affinity?
James MacCarthy-Morrogh on how marketers can best leverage mobile advertising for their brands
