James MacCarthy-Morrogh on why the recent general election provided plenty of answers
Articles Archive
Jury out on social
A study of social media points to its popularity rather than its sales marketing role
Growing Ireland’s tourism conversation
Brian Harte and Mark Henry explain the management of Ireland’s global tourism conversation
Movies in a morass
As teen movies dominate multiplex screens the future does not look bright for serious filmgoers
Ads with oomph factor
John Fanning on why the latest book on Britain’s most effective ads is essential reading
Frozen Assets
Insight, excite. Irish International boss Ian Young spoke to Michael Cullen about where marketing ranks in business, the need for a pitch protocol and, of course, new efforts in putting the word out there about delivering on consumer understanding and enthusiasm
Social Contacts
Luke Abbott raises some points about the relevance to marketers of the various social networks
All About Perception
Neil Douglas on why marketers should be aware that perception is reality when it comes to brands
Guaranteed Ireland
Failte Ireland’s John Concannon is honoured as this year’s top marketing executive
Google Mania
John Fanning on a book about the phenomenon that is Google and the two young men who pioneered it
