TACTICAL CHANGE
Articles Archive
Landslide win for debates
TV3 battled bravely to compete with RTE in its election coverage but in the end the national broadcaster’s might saw it win out at the weekend count, Kevin Rafter writes
Spinning for Ireland
James MacCarthy-Morrogh on why the recent general election provided plenty of answers
Jury out on social
A study of social media points to its popularity rather than its sales marketing role
Growing Ireland’s tourism conversation
Brian Harte and Mark Henry explain the management of Ireland’s global tourism conversation
Movies in a morass
As teen movies dominate multiplex screens the future does not look bright for serious filmgoers
Ads with oomph factor
John Fanning on why the latest book on Britain’s most effective ads is essential reading
Frozen Assets
Insight, excite. Irish International boss Ian Young spoke to Michael Cullen about where marketing ranks in business, the need for a pitch protocol and, of course, new efforts in putting the word out there about delivering on consumer understanding and enthusiasm
