Articles Archive

David Coyle

Sport goes on scoring

Sport goes on scoring David Coyle plays up the consumer draw that sport offers brand owners, particularly in a downturn Brian O'Driscoll lifting the cup celebrating Ireland's Six Nations win against Wales marked the end of the recession in Ireland. Leinster's win against Leicester to become Heineken Cup Champions surely marks the beginning of Celtic […]

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Nightline Deliveries

Online Update

Online Update PARCEL DELIVERIES Jamie Helly, Dynamo and Howard Kent, marketing advisor, Nightline, with the new Irish courier company’s founders, Dave Field and John Touhy (background) at the launch in Croke Park. Backed by a €1 million campaign, Nightline’s identity was created by Dynamo with advertising by Adept. David Curtin, ex-An Post, handled PR. JNLR […]

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Frank Corr

End is nigh

End is nigh Frank Corr on troubled newspapers, Myers's trials and Hook's love of Sky+ This column does not want to spread alarm among readers, or indeed the humble scribe, but the bad news is that newspapers, which supply much of its raw material, are under severe threat. It's not just pay cuts at Independent […]

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Failte Ireland

Online Update

Tourism emphasis on targeting home market Failte Ireland hopes to exploit the economic downturn with a major marketing campaign urging people to holiday at home rather than travelling overseas. Research shows that 23 per cent of adults in Ireland were planning to reduce spending on foreign vacations this year, while only one in ten people […]

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David Byrne

Lights, action, orchestra…

Lights, action, orchestra… Michael Cullen spoke to Rosita Wolfe about marketing the National Concert Hall and why a revamp of the inside of the Earlsfort Terrace venue is going ahead In the early days of the National Concert Hall, director Fred O'Donovan was interviewed by a young PR exec researching the music market in Ireland. […]

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Kathy O'Meara

Machosexual meanderings

Machosexual meanderings Kathy O'Meara on why she's chuffed incredible hunks are back in ads with a vengeance Perhaps the jolliest piece of news to emerge in these dastardly days is the much vaunted, nay seismic, return of the hunk to advertising copy. Too long have red blooded laydees been putting up with scrawny androgynous pickings […]

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Colm Carey

Gloom Rages

Gloom Rages

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Notes Worthy

Upwardly Mobile

Upwardly Mobile

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Aoife Nagle

Life’s for living

Life’s for living

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CHANGE OF GUARD AT INM

Online Update

Online Update

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Ian Doherty

Visual History

Visual History

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Conor Clarke

Massive talent

Massive talent

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Breandan OBroin

mission impossible

mission impossible

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