End is nigh Frank Corr on troubled newspapers, Myers's trials and Hook's love of Sky+ This column does not want to spread alarm among readers, or indeed the humble scribe, but the bad news is that newspapers, which supply much of its raw material, are under severe threat. It's not just pay cuts at Independent […]
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Tourism emphasis on targeting home market Failte Ireland hopes to exploit the economic downturn with a major marketing campaign urging people to holiday at home rather than travelling overseas. Research shows that 23 per cent of adults in Ireland were planning to reduce spending on foreign vacations this year, while only one in ten people […]
Lights, action, orchestra…
Lights, action, orchestra… Michael Cullen spoke to Rosita Wolfe about marketing the National Concert Hall and why a revamp of the inside of the Earlsfort Terrace venue is going ahead In the early days of the National Concert Hall, director Fred O'Donovan was interviewed by a young PR exec researching the music market in Ireland. […]
Machosexual meanderings
Machosexual meanderings Kathy O'Meara on why she's chuffed incredible hunks are back in ads with a vengeance Perhaps the jolliest piece of news to emerge in these dastardly days is the much vaunted, nay seismic, return of the hunk to advertising copy. Too long have red blooded laydees been putting up with scrawny androgynous pickings […]
Let’s hear it for advertising
Let's hear it for advertising Harry Leech on why slashing ad spend in hard times is unwise All this talk of global economic recession and doom and gloom is enough to drive a marketer to drink. It calls for a pint of Guinness in Doheny & Nesbitt's or perhaps even an ice-cold bottle of Schlitz, […]
