Prescription to consume health Michael Cullen spoke with John Gibbons and Geraldine Meagan, co-founders of MedMedia Group First came the specialist medical magazine 15 years ago when revenue was tighter than a packed A&E and operating in the highly competitive health sector was fraught with fear. What reaction could two former journalists, with no previous […]
Articles Archive
Pressed into battle
Pressed into battle Hugh Oram spoke with Vincent Crowley, chief executive of Independent News & Media For Vincent Crowley, seated in his top floor office of the Independent News & Media (IN&M) group premises on Talbot Street, it is quite clear who the enemy is – it is Associated Newspapers Ireland, publisher of the Irish […]
Kinsale Again Beckons
Kinsale again beckons Donald Helmeon what adlanders have to look forward to as the Sharks prepare to return to the much-loved Cork harbour town At this stage the fact that the Shark awards are returning to Kinsale this September is old news, as the rumour machine had the chattering classes nodding sagely over their beers […]
Taking Responsibility
Fat chance advertising to blame Colm Carey has no time for those people who blame ads for the growth in obesity Something puzzles me. Advertising has assumed a power that leaves parents unable to control their children. If you want proof, spend a little time walking around your locality. The passing parade of obese kids […]
Prime Dish
Beefing up interest Nicole Buckler on how Bord Bia is coming to grips with cultural differences as it promotes Irish meat overseas For the first time ever, Bord Bia has unfurled a crafty plan to hawk premium Irish beef to a pan-European market. Or is that a European pan market? Either way, early results have […]
Creative Thoughts
Change and influencing folk Dylan Cotter on Eugenie Harvey's talk to ICAD members about one of the world's fastest-growing new brands – and made hardened cynics feel all warm and fuzzy inside Mercifully we are no longer what we eat, which must come as a relief to what was fast becoming a nation of paninis. […]
Talking About A Revolution?
Talking about a revolution? John Fanning asks if a book which claims to offer radical answers, actually delivers A book which promises a 'revolution' in its chosen subject is setting a difficult, but easily measurable target and the reviewer has no alternative but to comment on whether the author – or, on this occasion authors […]
Talking about a revolution?
Talking about a revolution? John Fanning asks if a book which claims to offer radical answers, actually delivers A book which promises a `revolution' in its chosen subject is setting a difficult, but easily measurable target and the reviewer has no alternative but to comment on whether the author – or, on this occasion, authors […]
Eye of the Beholder
Dove's flight of fancy Michael Cullen on how Unilever with its Dove range of personal cleansing products has tried to change how women are depicted in advertising campaigns What do consumers make of the Dove ad campaign challenging the traditional notion of female beauty? Some might say that it was an audacious move from a […]
Operation Multiculture
Dividends from diversity Hugh Oram looks at how media are targeting a generation of new Irish Ethnic media catering for the 750,000 newcomers from about 211 countries which have come to Ireland since 2000 are really starting to take off. While discrepancies between official government figures and estimates by people working with immigrants vary greatly, […]
Great Fall
Why is Google being boogled? Breandan O'Broin searches for reasons why the cool clean brand hero is losing its cool Many of us claim to understand brands and their associated value-sets. We recognise the need to nurture brands, protect them, invest in them – marketing agencies are great believers in investment and refresh them over […]
Playing Qatar
Playing Qatar Hugh Oram talks to Willie Fagan who has quit Chorus for a new post in the Middle East For Willie Fagan in his new job one of the main TV channels where he is now stationed in the Middle East is Al-Jazeera, quite a change from RTE or TV3. Fagan, who most recently […]
Getting On
Young listeners turned off by 2FM's veteran presenters Efforts by RTE to lure young radio listeners to 2FM by using established broadcasters appears to have failed the test with the station losing 84,000 listeners nationally last year, 65,000 of which were in the younger 15-34 year old age group, figures from the JNLR listenership survey […]
