Newstalk has announced Bank of Ireland as the new sponsor of the talk station’s flagship weekend business show, Down to Business, for a year. Hosted by Insomnia co-founder Bobby Kerr, the show focuses on Irish business. Kerr talks to entrepreneurs and risk takers, to get their insights into the opportunities and challenges they face and what it takes to succeed.
Bank of Ireland replaces Electric Ireland as the show’s sponsor.
Down to Business, which Kerr has hosted for eight years, has an average audience of 123,000 listeners (JNLR). June Butler, head of SME at Bank of Ireland, said the reason for backing the show was because as a leading retail and commercial bank, they want to provide the best support and advice to Irish business. The show airs on Saturdays from 10am to midday.
Pictured is June Butler, Bank of Ireland with Newstalk’s Down to Business host Bobby Kerr
