Barnardos is shocked at a flyer distributed by two Centra stores in Dublin promoting special offers including alcohol under the banner of ‘Children’s Allowance Day Deals’. The charity says it sends out the wrong message to families on what child benefit is meant to do – assist with the costs of child rearing.
Barnardos’ CEO Fergus Finlay said the promotion is insulting to parents and families all over Ireland who are already struggling to provide for their children and often forced to choose between putting food on the table, buying school books or bringing a sick child to visit the doctor. He urged Centra to withdraw the ads.