Experiential agency Because XM has rebranded in Ireland and New York as Honey + Buzz. The agency, co-founded and led by brothers Jonny and Paddy Davis, specialises in creating experiential campaigns through strategic, creative, live and digital marketing. “Sticky ideas that get people talking” is now the brand’s mantra, Jonny Davis said.
The news will see the agency move on from the licensing partnership with Because XM, under whose umbrella they have been operating since 2017, and join the Tribe Global network which comprises 1,700 members in independent agencies spanning 43 cities. Honey + Buzz ‘s clients include Heineken, Renault, HubSpot and Dyson, among others.
For more on the rebranded agency, go to www.honeyandbuzz.com
Pictured are Honey + Buzz directors Jonny and Paddy Davis
