The return of topflight football in England has seen Premier League sponsors Mondelez celebrate with the launch of a new Cadbury OOH campaign. The ads focus on the brand range and its links with the Premier League, with various product lines alongside a ‘Football’s Back!’ tagline. A confetti background adds to the celebratory message broadcast nationwide.
An important environment for FMCG brands to connect with audiences on the path to purchase, Cadbury used a host of retail formats such as PurchasePoints, Adbox and SuperValu screens. Bus shelters and Adshel is also hosting the campaign as OOH audience numbers begin to steadily increase with people now moving about more freely.
The campaign was planned and placed by teams in Carat and PML. PML Group’s in-house Design+ team developed the creative for the six sheets and digital (DOOH) campaign. Elsewhere on the OOH front, Water Safety Ireland launched a campaign (above) to mark National Water Safety Awareness Week and to relay vital water safety messages.
This year’s theme is ‘Better Safe, Than Sorry’, reminding people to be careful when on, near or in the water. The ads emphasise the importance of supervising children at all times, as well as never mixing alcohol with water activities. The OOH campaign was planned by Media Farm and PML with 48 sheets, Adbox and Adshel six sheets and phone kiosks.
