Robbie Clarke has been appointed to a senior role as director at Red C Research. He rejoins the agency having gained over 20 years experience in brand strategy and data-driven decision-making across FMCG, tech, finance, and media. Clarke is known for his analytical mind and ability to translate data into clear narratives for global and […]
Research RSS feed for this section
Irish consumers prefer DEI brands
Over two in three or 68 per cent of Irish people would rather buy from owners of brands that treat employees fairly and provide equal opportunities, new research by the Core marketing communications agency group on diversity, equity and inclusion (DEI) indicates. The study was based on interviews with 1,000 adults age 18 and over […]
Impact of Irish ads nuanced – GroupM
New regulations requiring public bodies to dedicate a portion of their advertising to the Irish language continue to impact adland. GroupM’s latest Media Tracker report delves into the evolving public awareness, recall, and perception of Irish language advertising across various media platforms. While visibility is up, a complex and nuanced picture of public sentiment is […]
Research talk to debate social media
Ipsos B&A, the Institute of Advertising Practitioners (IAPI) and the Association of Advertisers in Ireland (AAI) are to co-host a seminar on a social media study entitled ‘Unleashing the power of social media – a global and Irish perspective’. The report examines the effectiveness of selected Irish ads on social media platforms, such as YouTube […]
Dentsu reports more Irish people plan to holiday
In Dentsu’s latest Pulse survey of 1,000 Irish adults, three in four plan to take a holiday in 2025, which is a slight increase on previous years. By March, one in three had already booked their trip, while one in 20 adults had already been away. Yet, a quarter of adults either have no plans […]
Ipsos B&A to discuss climate change report
Ipsos B&A directors Niall McCaffrey and Kieran O’Leary (pictured) will host a May Day webinar on the agency’s People & Climate Change report. The analysis captures global public opinions across 32 countries and explores perceptions of the risks facing the world from the climate crisis as well as to where the responsibility lies for action. […]
Red C reshuffles senior team
Red C Research has reshuffled its management team following an announcement that the agency’s co-founder and managing director Sinead Mooney (pictured) will retire in May. Mooney and Richard Colwell co-founded Red C in 2003 having worked together at Lansdowne Research. While she retires as Red C’s Irish MD, she will still act as a part-time […]
Men feel hard done by, Ipsos B&A reports
A majority of Irish men now believe that society has gone so far in promoting women’s equality that they themselves now feel discriminated against. A report by Ipsos B&A and presented at IAPI’s Female Future Fund conference outlined what is driving quite polarised attitudes towards gender, and how Irish marketers need to address this in […]
Dentsu highlights consumer concerns
In the first wave of its Pulse report for 2025, media group Dentsu says the year starts with consumer ambivalence and concerns for future plans. The key findings from the survey show that 72 per cent of Irish adults remain concerned about the ongoing cost-of-living pressure. Cost-of-living is seen as the factor most likely to […]
Vodafone top OOH advertiser in 2024
Vodafone ended 2024 as the top spending brand on out of home, PML Group’s Watch report shows. During the past year, the teleco brand more than doubled its investment in the medium and accounted for almost three per cent of all OOH display value. Its campaign activity included promoting the launch of Vodafone TV Play, […]
Ireland’s Olympians top Teneo poll
The seven-medal haul by Ireland’s sports stars at the summer’s Paris Olympics earned them the title of Team of the Year in the 2024 Teneo Sport & Sponsorship Index (TSSI). Ireland’s Olympians earned 28 per cent of the vote, an accolade they also won in 2021 after the Tokyo Olympic Games. Their four gold and […]
Consumers accept slower service for kindness
A new study finds consumers are more willing to accept slower delivery from retailers when ordering products online if the retailers agree to donate to a charitable cause. The finding suggests a path forward for companies that hope to ease stresses associated with providing the fastest possible delivery times, Stefanie Robinson, associate professor of marketing […]
Most Irish adults inspired by female sports stars
A new study for KPMG shows 61 per cent of Irish adults are motivated by female sports stars’ achievements on the world stage. In some cases, the admiration translates into action, with 30 per cent of respondents taking up a sport or exercising more. The research findings by Bounce Insights were shared by KPMG at […]
