Irish consumers are concerned about the cost of living and rising costs as they go about their Christmas shopping. Many people are planning to spend less across various categories, compounding saving intentions from the last few years, the latest Dentsu Pulse report shows. For clothes brands, going out/entertainment, and beauty and wellness brands this represents […]
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Bauer Media shares new insights on audio
A new report for Bauer Media Audio Ireland (BMAI) provides an update on how consumers interact with and consume digital audio, connected tv and social media. In particular, it gives a glimpse at the inroads digital audio has made in daily lives where it now leads in terms of trust, authenticity and willingness for ad […]
Red C scoops Marketing Society’s grand prix
Red C Research won the grand prix at the 16th annual Marketing Society research excellence awards award for its work with the Irish League of Credit Unions. The research agency, which is part of the Business Post group of companies and is run by co-founder Richard Colwell, developed a campaign called ‘Waking The Sleeping Giant’. […]
Only one in four plan to buy Irish this Christmas
Research by Digital Business Ireland (DBI) show that only 26 per cent of consumers definitely plan to purchase their Christmas shopping in Ireland. The DBI study, which was conducted by polling company Ireland Thinks, asked shoppers if ‘During December you plan to purchase goods (online or in person) from retailers in other countries?’ The findings […]
Marketing Society issues research shortlist
The Marketing Society of Ireland has released the shortlist for this year’s Research Excellence Awards. The winners will be announced at the society’s annual Christmas lunch in the Shelbourne Hotel this Friday, where the guest act will be Paul Howard of Ross O’Carroll-Kelly satirical books fame. Society chair Mark Noble (pictured) said 2024 was once […]
IAPI says agencies upbeat about business
The latest census released by the Institute of Advertising Practitioners in Ireland (IAPI) says that despite a difficult trading period last year and the first half of this year, 89 per cent of agency bosses remain optimistic about their business performance. The number of agency staff reported by IAPI members has grown exponentially over the […]
Talon gifts OOH Aces for Christmas
Every year, Black Friday signals the start of Christmas shopping. Last year, AIB reported that consumers in Ireland spent over €95 million online on the day, with a record-breaking 900,000 card transactions. However, it’s not just about shopping; it’s about embracing seasonal traditions. From sea swims to scenic hikes and festive parties, audiences are embracing […]
PTSB and Electric Ireland named top sponsors
Onside sponsorship consultants together with the Marketing Institute (MII) have named PTSB’s sponsorship of the Irish Olympic and Paralympic teams and Electric Ireland’s sponsorship of Darkness into Light as Ireland’s most effective sponsorships in 2024. Voted upon by Ireland’s marketing professionals, the two brands were recognised as the industry’s foremost winners at a conference in […]
Marketing Society calls for research entries
The Marketing Society is calling for entries to this year’s Research Excellence Awards (REA). The winners will be announced at the society’s Christmas lunch in the Shelbourne Hotel on Friday, December 6, following which they will present their case studies the following month. The REA line-up of award sponsors are DMG Media Ireland, Global, Mediahuis, […]
Ipsos B&A to host global trends webinar
Research agency Ipsos B&A will host a webinar on global trends and how they are how they are manifesting in Ireland. The presentation, entitled ‘In Search of a New Consensus: From Tension to Intention’, will feature insights by two of the agency’s expert researchers, Davina O’Donoghue and Kieran O’Leary. Before returning to Dublin, O’Donoghue spent […]
Fanning to run for Labour in election
Market researcher Martha Fanning has been selected by Labour to be a candidate in the Dún Laoghaire-Rathdown constituency in the forthcoming general election. She has been a local councillor for Labour in the Blackrock area since 2020 and a party member since her teens, following in the footsteps of her parents, Kaye and John. She […]
Ads ás gaeilge earn a bualadh bos – GroupM
New regulations aimed at increasing the visibility and use of the Irish language has created a significant shift in public sector advertising. The rules require public bodies to dedicate 20 per cent of their annual advertising to Irish and allocate five per cent of their budget to Irish language media. GroupM reports on the the […]
Trust in Ireland’s healthcare pros highest
Who do the Irish public trust to tell the truth? Healthcare professionals continues to rate highest, with trust levels declining for many others, the latest Ipsos B&A Veracity Index indicates. The index is the longest-running poll on trust in professions in Ireland, first measured in 2005. The 2024 edition, which was conducted by way of […]
