The nurses strike, the Amazon rainforest fires and the death of RTÉ broadcaster Gay Byrne (above) were some of the most important news stories in Ireland during the past year, research undertaken for the Core Cultural Index 2019 shows. The findings are based on the views of 10,000 participants discussing 176 news stories across nine […]
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Red C retains DAA in latest pitch
Red C Research has secured a major three-year contract delivering consumer insight to DAA, previously known as the Dublin Airport Authority, following a public tender. The pitch process was open to all research and insight companies in Ireland and overseas. The process was evaluated by several different stakeholders in Dublin and Cork Airports. Jan Richards, […]
B&A wins research grand prix for Energia
Behaviour & Attitudes (B&A) took the grand prix for Energia’s ‘From Challenger to Contender’ as the winners of the Marketing Society’s Research Excellence Awards 2019 were announced. Now in its 11th year, the awards show is regarded as Ireland’s premier event in showcasing research’s impact on marketing and customer experience (CX) strategies. The grand prix […]
Tech to continue redefining media
Tech will continue to redefine media in 2020 as ad spend on social and online platforms continues to grow, tech innovations will also promote real-world engagement. Kantar’s global 2020 Media Trends & Predictions claims that marketers and media owners will be challenged to develop skills, engagement models and measurement capabilities. Kantar predicts there will be […]
Little belief in what is read online – UM study
New research has found that the vast majority of internet users lack any confidence in what they see and read online. Only eight per cent of them globally think that three quarters or more of the information they get from social media is true, findings from ‘Wave X – Remix Culture’, the 10th global social […]
City youths big into non-alcoholic brews
Over 28 per cent of Irish urbanites buy non-alcoholic beer at least once per month, a WorkShopPlay online consumer survey by Exterion Media shows. Several factors are influencing decisions to go alcohol free; socialising and driving top the list on 48 per cent, with driving the next day coming in second along with 18-34 year […]
Cullen acquires Opinions.ie research
Experienced market researcher David Cullen has acquired Opinions Market Research (OMR), aka Opinions.ie, from James Lenehan’s Win|Win reward and loyalty agency for an undisclosed sum. Since stepping down as a director of Red C Research, Cullen has run business advisory firm Bayes & Becker. He is the former managing director of OI Research. He also […]
Marketing Society calls for research awards entries
The Marketing Society is calling for entries for its Research Excellence awards. Now in their 11th year, the awards comprise six categories – advertising and advertising media research; brand development and strategy; public policy and social research; customer experience; product innovation and new product development, and analytic impact. Entries are open until 4pm on Friday, […]
NCH says music scores high with Irish people
The National Concert Hall (NCH) has published research by B&A which shows that music is more important to Irish people with a 86 per cent rating when compared with other cultural facets such as books and reading on 80 per cent, TV on 69 per cent, films and cinema on 58 per cent, sport on […]
Staff to head up Core Research
Naomi Staff has been appointed managing director at Core Research. Staff has over 11 years experience in market research, meaning she has great knowledge and insight across a wide range of industries. She also has specific expertise in the finance, alcohol, telecoms and social sectors. Her appointment will be effective from the start of November. […]
Climate change top news stories in August
The Amazon rainforest fires and climate activist Greta Thunberg’s 15-day Atlantic crossing to the US were Ireland’s top news stories in August, research from Core’s Cultural Index, shows. Climate-related stories had the highest awareness, with 90 per cent of people knowing about the Amazon rainforest fires while 85 per cent said it was important or […]
Most Northerners fear Brexit impact
Almost two thirds of people in Northern Ireland believe the economy will suffer as a result of Brexit, a study by Core marketing communications shows. The NI Brexit Barometer research measures how the six counties in Ulster feel towards Brexit and how it will impact their lives. The study shows 58 per cent are pessimistic […]
Brexit to result in bad hit for Irish economy
Three in in four Irish people believe Brexit will result in the Irish economy suffering, new research from the Core marketing communications company shows. The Brexit Barometer research was conducted to measure how Irish people feel towards Brexit and how it might impact their lives. The biggest concern Irish people have is for peace and […]
