Public bus company Go-Ahead Ireland (GAI) is extending its existing three-year sponsorship with Dublin GAA which covers sponsorship of the men’s and women’s adult leagues and championships across football, hurling, and camogie until at least 2026 for an undisclosed sum. Dublin GAA’s club adult league and championships comprise 88 clubs with thousands of players competing […]
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DMG and AIG back golf podcast
As the Masters is about to get underway in Augusta, sports broadcaster Shane O’Donoghue has a new series of golf podcasts. Drawing on his contacts in covering golf for TV networks worldwide, O’Donoghue’s ‘Major Moments’ podcast is a partnership with DMG Media and AIG Insurance. The series features player interviews and behind-the-scenes insights. The first […]
Sky doubles up as Ireland sponsor
Sky Ireland is the new shirt sponsor of the Republic of Ireland’s men’s football team and has extended its backing of the women’s national side. Details of the four-year contract were not disclosed by the Football Association of Ireland (FAI) or Sky but the deal is said to be worth around €8 million. The men’s […]
Visa signs up champion swimmer Róisín Ní Riain
Visa has signed up 18-year-old Paralympic swimmer Róisín Ní Riain for Team Visa ahead of the Paris 2024 Paralympic Games. The announcement follows Ní Riain’s return from Australia where she won five gold medals at the Citi Para Swimming World Series in Melbourne, allowing Ireland to achieve second place on the overall medals table. The […]
Onside wins IFAF commercial deal
Onside Sponsorship has been appointed by the International Federation of American Football (IFAF) to develop the bidding and commercial programmes for its 2026 Flag Football World Championship. The joint men’s and women’s event in 2026 will be the first Flag Football World Championship to feature qualifying slots for the Olympic Games following confirmation of the […]
Rolex to sponsor Dublin Horse Show
The Royal Dublin Society (RDS) has agreed a long-term contract with global watchmaker Rolex as official timepiece and grand prix sponsor of the Dublin Horse Show. Details of the sponsorship deal were not disclosed. Rolex replaces its rival Longines which had been the sponsor since 2006. The grand prix will take place on Sunday, August […]
PP hits bullseye with cancer campaign
World Darts Championship sponsor Paddy Power (PP) has been credited by British prime minister Rishi Sunak with helping to save lives after a five-fold increase in the number of men in the UK checking their risk of prostate cancer in recent days. PP made their debut as sponsor of the championship held at London’s Alexandra […]
Staycity succeeds AIG as Dublin backer
Staycity Aparthotels has agreed a five-year, multi-million euro deal to become the main sponsor of the Dublin GAA teams in place of AIG following the expiry of its 10-year contract. Dublin GAA, LGFA and camogie players Brian Fenton, Donal Burke, Caoimhe O’Connor and Emma O’Byrne attended a photocall in Parnell Park to launch the new […]
O’Driscoll to address sponsorship talk
Brian O’Driscoll will discuss the role of brand ambassadors at a sponsorship seminar in the Aviva Stadium later this month. The former Ireland and Leinster captain will be involved in a fireside chat at the ‘Who Won Sponsorship Series 2023?’ event organised by the Onside agency and the Marketing Institute. Onside’s John Trainor said this […]
Samsung backs Indo’s Left Wing podcast
Samsung Ireland has signed up as the headline sponsor of the Irish Independent‘s rugby podcast, The Left Wing. The podcast shares stories in Irish rugby with a team of writers and experts, which includes Rúaidhrí O’Connor, Cian Tracey, Will Slattery, Sineád Kissane and Luke Fitzgerald. Through breaking news to in-depth analysis, expert opinion and post-match […]
Canterbury renews IRFU kit deal
Canterbury has signed a four-year extension with the Irish Rugby Football Union (IRFU) as the kit provider to the Ireland rugby teams until the end of the 2028 season. The new deal includes men’s, women’s, underage and Sevens squads. The first contract ran from 2000 to 2009. The current deal, running from 2014, has delivered […]
Sport must do more to engage teens
A new sports impact monitor conducted by sponsorship consultancy Onside and Sport for Business highlights the challenges facing the Irish sports sector in engaging younger audiences. Eight in ten industry experts believe sport needs to do more to engage teenagers, with seven in ten recognising the fragmentation of media rights is making it difficult to […]
Keenan fronts for Optimum Nutrition
Leinster and Ireland full-back Hugo Keenan has agreed a brand ambassador deal with Glanbia sports nutrition brand Optimum Nutrition. Keenan joins fellow rugby player Marcus Smith and Irish athletes Emma Duggan, Sean Finn and Nadia Power in fronting for the brand. ON is also the performance nutrition partner of Leinster Rugby, providing products and nutritional […]
