Onside Sponsorship has been appointed by the International Federation of American Football (IFAF) to develop the bidding and commercial programmes for its 2026 Flag Football World Championship. The joint men’s and women’s event in 2026 will be the first Flag Football World Championship to feature qualifying slots for the Olympic Games following confirmation of the […]
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Rolex to sponsor Dublin Horse Show
The Royal Dublin Society (RDS) has agreed a long-term contract with global watchmaker Rolex as official timepiece and grand prix sponsor of the Dublin Horse Show. Details of the sponsorship deal were not disclosed. Rolex replaces its rival Longines which had been the sponsor since 2006. The grand prix will take place on Sunday, August […]
PP hits bullseye with cancer campaign
World Darts Championship sponsor Paddy Power (PP) has been credited by British prime minister Rishi Sunak with helping to save lives after a five-fold increase in the number of men in the UK checking their risk of prostate cancer in recent days. PP made their debut as sponsor of the championship held at London’s Alexandra […]
Staycity succeeds AIG as Dublin backer
Staycity Aparthotels has agreed a five-year, multi-million euro deal to become the main sponsor of the Dublin GAA teams in place of AIG following the expiry of its 10-year contract. Dublin GAA, LGFA and camogie players Brian Fenton, Donal Burke, Caoimhe O’Connor and Emma O’Byrne attended a photocall in Parnell Park to launch the new […]
O’Driscoll to address sponsorship talk
Brian O’Driscoll will discuss the role of brand ambassadors at a sponsorship seminar in the Aviva Stadium later this month. The former Ireland and Leinster captain will be involved in a fireside chat at the ‘Who Won Sponsorship Series 2023?’ event organised by the Onside agency and the Marketing Institute. Onside’s John Trainor said this […]
Samsung backs Indo’s Left Wing podcast
Samsung Ireland has signed up as the headline sponsor of the Irish Independent‘s rugby podcast, The Left Wing. The podcast shares stories in Irish rugby with a team of writers and experts, which includes Rúaidhrí O’Connor, Cian Tracey, Will Slattery, Sineád Kissane and Luke Fitzgerald. Through breaking news to in-depth analysis, expert opinion and post-match […]
Canterbury renews IRFU kit deal
Canterbury has signed a four-year extension with the Irish Rugby Football Union (IRFU) as the kit provider to the Ireland rugby teams until the end of the 2028 season. The new deal includes men’s, women’s, underage and Sevens squads. The first contract ran from 2000 to 2009. The current deal, running from 2014, has delivered […]
Sport must do more to engage teens
A new sports impact monitor conducted by sponsorship consultancy Onside and Sport for Business highlights the challenges facing the Irish sports sector in engaging younger audiences. Eight in ten industry experts believe sport needs to do more to engage teenagers, with seven in ten recognising the fragmentation of media rights is making it difficult to […]
Keenan fronts for Optimum Nutrition
Leinster and Ireland full-back Hugo Keenan has agreed a brand ambassador deal with Glanbia sports nutrition brand Optimum Nutrition. Keenan joins fellow rugby player Marcus Smith and Irish athletes Emma Duggan, Sean Finn and Nadia Power in fronting for the brand. ON is also the performance nutrition partner of Leinster Rugby, providing products and nutritional […]
Evoke sponsors women’s cricket
DMG Media has signed up as the new media partner of Cricket Ireland with its women’s website Evoke fronting Cricket Ireland’s Super Series premier domestic women’s competition. The partnership coincides with Cricket Ireland becoming only the second sport in Ireland to offer full-time professional playing contracts for women last year. National programmes have been launched […]
Certa fuel Ireland women’s cricketers
DCC-owned fuel supplier Certa has signed up as title sponsor of the Ireland women’s cricket team for an undisclosed fee. The two-year partnership follows cricket become only the second sport in Ireland to offer full-time professional playing contracts for women. The senior squads’ recent performances has seen them become the 10th ranked team in the […]
DMG extends ties with Curragh Racecourse
DMG Media has announced that it is continuing its long standing partnership with the Curragh Racecourse into 2023 and will work together in developing various initiatives across the group’s titles. The partnership kicks off on day one of this year’s Curragh racing season on Saturday, March 25 with the first of three races titled the […]
123.ie in three-year run with Athletics Ireland
Irish insurer 123.ie has signed up as the official partner to Athletics Ireland in a “six-figure deal” supported by marketing and promotional spend. The deal will see the ‘Give better a try’ insurance company invest in a sport that is riding the crest of a wave following a host of outstanding performances both domestically and […]
