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Aviva pays tribute to healthcare workers

Aviva Insurance has hired Dublin poet Stephen James Smith to deliver a video tribute to all frontline healthcare workers. The spoken wordsmith penned a piece capturing a message of gratitude to the Health Service Executive (HSE) while the Aviva Stadium on Lansdowne Road was lit up in the HSE’s corporate colours of green and red. […]

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Lisney sponsors Railway Union hockey club

Lisney has signed up as the title sponsor of Railway Union Hockey Club (RUHC) for the 2020 and 2021 seasons. Founded in 1904 in Sandymount, Dublin 4, RUHC fields five women’s teams, five men’s teams, two veteran teams and a thriving junior section, it caters for all ages and all levels of ability from social […]

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Kingspan backs para athlete Donnacha McCarthy

Cavan insulation company Kingspan is to sponsor para athlete Donnacha McCarthy as he aims to qualify for the 2020 Tokyo Paralympic Games. McCarthy, who is blind and competes in para-triathlons, is aiming to become just the second Irish para-triathlete to compete in the Paralympic Games. He has competed in para-triathlons since 2017. In that sort […]

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Three to end its FAI sponsorship

Three Ireland will not be renewing its sponsorship of the Football Association of Ireland (FAI) when its current 10-year deal ends next year. In a statement, the mobile operator, which invested tens of millions in Ireland’s football body, says it now plans to focus its sponsorship investment on music events once the current deal expires […]

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Munster Rugby’s Lynch made FIS director

The Federation of Irish Sport (FIS) has appointed Munster Rugby’s head of enterprise Enda Lynch as an independent director. FIS is the representative organisation for the National Governing Bodies of Sport (NGBs) and Local Sports Partnerships (LSPs) in Ireland. The federation’s membership comprises over 100 NGBs and LSPs from throughout the country. The announcement was […]

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Vodafone Rugby and AIB GAA top sponsorships

As the dust settles on the Rugby World Cup (RWC) in Japan and the curtain drops on a decade that saw spend on sponsorship grow by 70 per cent to over €220 million this year, Vodafone Rugby and AIB GAA rank as Ireland’s stand-out sponsorships of the year and the decade respectively, sponsorship agency Onside […]

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Pinergy again lines out with Munster

Pinergy has extended its ties with Munster Rugby as the club’s energy partner until the end of the 2021 season for an disclosed sum. The deal is in its sixth season. Pinergy will again activate its sponsorship through the #WeAre16 campaign, with new initiatives for fans, including heated zones in Thomond Park before kick-off, at […]

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Vodafone rings in another four years with IRFU

Vodafone Ireland has extended its sponsorship of the Irish Rugby Football Union (IRFU) for another four years in a deal said to be worth over €15 million a year. The new deal, which will run through to 2024, sees the mobile phone operator continue as the lead sponsor of the Irish rugby team and communications […]

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Expressway turns blue for Dublin

CIE’s Expressway as official carriers of the Dublin GAA senior football and hurling teams have taken its sponsorship to another level by unveiling a branded Blue Expressway coach. The bus was launched by footballers John Small and David Byrne. Expressway linked up with Dublin GAA in 2015 and brought the county’s four in a row […]

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Aviva hires UK agency for stadium tour revamp

The Aviva Stadium tour has undergone a revamp with UK design agency Mather & Co hired for the job. The Cheshire-based consultancy specialises in museum, leisure, retail and entertainment projects. Clients include the Olympic Museum, Coronation Street: The Tour, York Minster Revealed, Downton Abbey: The Exhibition and the Royal Mint Experience. Neither the project’s cost […]

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Bank of Ireland begins roll out of new rugby ads

Bank of Ireland has extended its new ‘Begin’ brand platform to include its sponsorship of Connacht, Leinster, Munster and Ulster Rugby – “where passion for Irish rugby begins”. TBWA\Dublin has developed new TV and out of home ads to celebrate provincial rugby in Ireland, showcasing that no matter how far we go, it all begins […]

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Three warns FAI over corporate governance

The FAI’s largest sponsor, Three Ireland, has issued a warning over the football body’s corporate governance amid the current controversy over its finances. Three signed a five-year €8.9 million sponsorship deal with the FAI in 2015 for rights to playing and training gear and kit to be worn by the international men’s and women’s football […]

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Davy takes stock to support golf’s Maguire sisters

Davy has signed up as a sponsor of Irish golfers Leona and Lisa Maguire which sees the sisters become ambassadors for the stockbroker. The announcement comes ahead of this weekend’s IOA Championship in Beaumont, California, where Leona Maguire will look to build on her top-five finish at the Natural Charity Classic in Florida two weeks […]

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