CBS Outdoor has launched new digital signage in Dundrum Town Centre. The digital pod poster is unique to the south county Dublin shopping centre. A proprietary aluminium chassis houses the specialised media hardware which is cloaked within a special glass reinforced plastic shell.
It is said to be the first time this type of pod design has been used for signage in Ireland. Colin Leahy, managing director, CBS Outdoor Ireland, said: “It’s exciting to be bringing a new and innovative product to the Irish marketplace and particularly so in the current environment.
Advertisers on the new digital screens include Nokia, National Lottery, Adidas, Nestle and Warner Bros.
Colin Leahy, managing director, CBS Outdoor, Stewart Smyth, franchise and operations director and Don Nugent, director, Dundrum Town Centre, in the centre alongside the new digital pod signage.
