Dentsu Aegis Network has launched a new series of podcasts and articles with The Irish Times exploring the issues and opportunities facing marketing and media. Called Inside Marketing, the first podcast gets underway with DAN’s group managing director Shenda Loughnane (above) and Brand Finance CEO David Haigh discussing brand investment.
The podcasts, presented by Irish Times Media Solutions, are on Soundcloud. In the first of the Inside Marketing newspaper articles, Loughnane writes about the long-term value of brand building. She claims that marketing has become too focused on the immediate and a rebalance of thinking is required along with the need to have clear financial metrics.
Inside Marketing podcasts and newspaper articles will continue in the coming weeks.
