DMG Media Ireland has launched a €1 million advertising fund for small and medium-sized businesses (SMEs) hit by the fall-out from the Covid-19 pandemic. The fund, ‘DMG Media Shop Ireland’, is the largest private-sector support to small firms and it will provide 200 small businesses with an advertising package worth €5,000 each.
It is targeted at companies that are still operating and those who are hoping to open safely once restrictions are eased. The ads will run across the group’s titles, including the Irish Daily Mail, Irish Mail on Sunday, Extra.ie, Evoke, RollerCoaster.ie, MailOnline and RollerCoaster.ie, which reach over 3.3m Irish adults every month.
The ads will reach up to 500,000 potential customers through tailored campaigns.
Paul Henderson (pictured), CEO, DMG Media Ireland, said it is a challenging time for all businesses. “Now more than ever we all need to give our support for small local (family) businesses who are the backbone of our economy and the beating heart of our communities,” he added. The initiative is supported by IBEC’s Small Firms Association (SFA).
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