Alone, the organisation which supports older people, have teamed up with Gavin James and ad agency Bonfire to release the ‘Now more than ever’ campaign, a series of short videos on loneliness featuring Gavin James’s music, which call on members of the public to stay in touch with the older people they know who may be feeling lonely while cocooning.
Over recent weeks, James raised €200,000 to support Alone to continue their work with older people affected by Covid-19. The Alone team are hugely grateful to the music artist for his support and to members of the public who donated. The videos remind people of all ages that while older people need support at this time, staying in touch is vital for everyone.
Alone urges older people who need advice or support to call their support line, 0818 222 024 from 8am-8pm every day. The support line, run with the Department of Health, the HSE and Local Authorities, is available to all older people who need support about the virus and issues related to physical and mental health, loneliness, isolation, finances and housing.
Watch all six videos here https://www.youtube.com/playlist?list=PL0jBRen_DcfwHqdYw6RkpRCeVtI1IwUrG
- For more Covid-19 marketing and media related stories, just click on https://marketing.ie/2020
