Kerry makes agency changes to dairy and meat brands

Kerry Foods has moved the creative advertising account for its dairy brands from Chemistry to McCann Erickson while its Galtee and Shaws meat brands has left Cawley NeaTBWA for DDFH&B-JWT which is the incumbent for its Denny brand. Fallon London handles Cheestrings for Kerry.
The decision to drop Chemistry from the Kerry roster comes as a big surprise as the campaigns they had run for Charleville and Easi-Singles cheese brands were widely acclaimed. The loss of the food account has resulted in a number of lay-offs at Chemistry.