As part of a nationwide free cardiac screening initiative, Laya Healthcare will provide €100,000 worth of cardiac tests to members of sports and social clubs around Ireland this summer. The company’s Big Screen cardiac campaign is being rolled out to mark the Cork-based company’s first year in business. It will provide potentially life-saving screenings for people aged over 12 to help detect underlying conditions that may lead to or cause sudden adult death syndrome (SADS). Big Screen is open to all sports bodies in Ireland.
Over 15,000 Laya members have been screened since the launch of its Heartbeat free service last year.
The Swiss Re subsidiary is calling on clubs to submit nominations on its Facebook page. Laya managing director Donal Clancy said the company has increased its customer base from 450,000 to over 475,000 members in its first year, at a time when the healthcare market has become highly competitive. Pictured at the Big Screenings launch were Munster and Ireland rugby star Ronan O’Gara and Alana Mealy (13).
Laya is handled by Cork agency H+A Marketing.
