McCannBlue has won the advertising and digital account for Dublin Business School (DBS) after a competitive pitch. Marketing manager Eimear Kearney said with DBS marking 40 years it was important they leverage their position as Ireland’s leading independent business college. McCannBlue worked with Interpublic media agency Initiative in winning the account.
McCannBlue has also added Safefood’s campaign to promote folic acid, seen as an important public health issue for women of childbearing age. The agency leads Safefood’s childhood obesity campaign and is on the body’s wider roster. Pictured are David O’Brien, Initiative; Jessica Mitton, McCannBlue; Eimear Kearney, DBS and Tim Britnell, McCannBlue.
